Visual Merchandising is about creating an inspiration shopping experie …
The British love affair with the high street is far from over – …
This week saw the much anticipated launch of the latest Apple products …
£133 billion was spent on online shopping last year and as consumers c …
A unique trial comparing the same everyday products with the only chan …
GNFR can typically represent over 25% of a retailer’s operating …
By the end of the year, over 25% of the global population will be over …
The Customer Experience is King! The in-store environment has to deliv …
When your retail space first opened – it was bright, fresh, shin …
Nothing speaks louder to consumers than packaging that connects with t …
It will be our 4th time at the CRA Conference this year and we are del …
Pop Up Shops are fast becoming a new addition to the high street ̵ …
Saving time and money in the warehouse must be on everyone’s wis …
Choosing the perfect packaging for your product is as important as you …
We are delighted to be attending the Retail Design Expo for the first …
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In today’s busy world where advertising permeates in every area …
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If you know a bit about Acopia, you will know we are extremely proud o …
Thinking about transforming your retail space can be a daunting task. …
With the days getting slightly longer and the temperatures just a bit …
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With over 40 years of experience in the industry, we know what it take …
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You may not associate Acopia with Shop fittings and Fit Out, but this …
As high street retailers begin to report on their post Christmas sales …
2017 is being predicted to be the year to see the biggest shift away f …
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Ever since the introduction of the simple carrier bag in retail, the h …
Whether you are dispatching the latest smart phone to your customers, …
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Visual Merchandising is about creating an inspiration shopping experience designed to maximise sales and encourage repeat visits and purchases. As we head towards Christmas, high street shops have been creating festive Winter Wonderlands to entice customers in-store. It’s the most important time in the retail calendar so competition is fierce when it comes to attracting people through the door not only with incredible shop windows but by creating stunning in-store displays.
The famous Selfridges flagship store created their iconic Winter Wonderland this year before Halloween! More than 500 people had been working on the festive extravaganza for more than a year with 100 working continuously for 24 hours on shifts in the last 8 days. That tells you all you need to know about how important Visual Mechandising, or VD, is to retail.
The Shop Window
Creating the perfect window display relies on selecting the right on-trend products, props, accessories, graphics, colour, lighting and music – which all work to stimulate the senses to creating a lifestyle approach that shoppers immediately connect with. It has the greatest effect on impulse buying and influencing purchases. Window displays can immediately convey style, content and price.
Visual merchandising can be used to capture the attention of consumers whilst they are in the store, which are essential in the buying decision-making process. The retailer must consider the customer’s needs during this process and their shopping ‘journey’. Factors to consider include the store layout, store design, point of purchases displays, item display, assortment display and signage. When applied successfully within a store, these factors can work to anticipate the needs of the consumer and support and provide a positive in-store purchasing environment.
Bringing it all together
Great products need great displays – from mannequins that are on-brand with a chosen look or feel – to scaffolding style display systems that scream urban and modernity – there is so much to choose from to engage with the right demographic for a particular brand.
If you want to know more about how to make the most of your products in order to maximise sales – talk to our Fitout team members about creating that all important atmosphere in-store which is bang on trend for your brand!
Selfridges escalator image credit: Susan@dulynotedagain
The British love affair with the high street is far from over – the relationship is just changing that’s all. Just like in all good relationships, needs and requirements change over time. In a recent survey, it was revealed that when a consumer wants to make an important purchase, two thirds would buy in-store rather than relying on buying online. So the future looks bright with over 81% of consumers stating they intended to visit the high street within the next 12 months in contrast of 60% that will do so online, providing the high street can continue to satisfy.
To keep the love affair alive, the high street needs to respond and anticipate. Remaining agile and ahead of the technology curve is one idea that could see shoppers coming back for more. 70% of shoppers want to see more in-store technology to improve the experience such as tablets, kiosks or touch screen devices. It showed that 60% of customers who used a tablet where provided went onto purchase the product they were considering – that’s a powerful conversion rate!
The survey also showed that shoppers are intolerant of queues – nothing new there – and 54% would like to see more Point Of Sale Options, especially in peak times. The return on investment here is potentially huge with 53% of consumers stating they would pay higher prices for a better in-store experience! It’s enough to make a retail giant’s heart skip a beat!
Ian Gilmartin, Head of Retail & Wholesale at Barclays commented that “Our research reveals that the public still see the high street as an essential part of the shopping experience and as a national treasure they want to see protected”
Creating that immersive seamless experience means change. Giving shoppers an exceptional customer experience is high up on the list of wants such as more knowledgeable staff, more intuitive shop layouts and entertainment for the ‘non-shopping’ members of the family or group. It can mean taking a fresh look at the store layout, creating new spaces and using new display solutions for in-store technology hubs for example.
Acopia have been providing collaborative support for Retail for over 40 years – get in touch to find out how we can help you with new technology and innovative display solutions in-store.
Survey and statistics: Customer Experience Magazine – Bouncepad & Barclays
This week saw the much anticipated launch of the latest Apple products – delivered in another spectacular presentation of advanced features that leave competitors in their wake. Interestingly they might not always be first to market with the latest technology – Samsung have enjoyed domination with the Edge for many years – but now the Iphone X has landed with a responsive full screen, no home button and with 3D facial recognition – your face is now the password! The list of innovations is seemingly endless. Oh and the marketing? Sublime!
The Apple Watch that doesn’t need a phone
The latest edition of the Apple Watch Series 3 allows you to stay connected – without your phone! It’s a stunning step forward and with another upgrade to the exercise app, the Series 3 takes your workout partner to another level. Functionality to upload your workout playlists directly to your watch gives the wearer new freedom on an unprecedented scale.
The data that Apple has collected from all its users of their exercise app has been collated and analysed to help their customers even further. The data has allowed incredible improvements to the heart rate app so it can notify wearers if their heart begins to beat irregularly it will alert the user to possible health conditions. No other brand has taken their customer relationship to such a personal level.
Your new Community
Apple is the fastest growing retailer in history, engineering a ‘cult’ following as it continues to push the boundaries with technology and customer experience. Their vision of their new retail stores are about building and creating communities. Their staff are scrutinised and need to demonstrate that they are completely wedded to the Apple culture before they are let loose on the sales floor. The saying goes that it’s harder to get a job at Apple than be accepted accepted at Stanford University. It shows the importance Apple places on the in-store experience and the need to reflect and support the online brand promise.
The new retail store will create an immersive customer experience with access to developers so customers feel that they are playing a role in the next generation of products. The Genius Bar is now the Genius Grove accented by trees and outdoor areas and hubs or learning centers to find out more about iPhone photography and Apple Music for example, as well as informal coffee areas and sections where new businesses and start ups can get advice from their app developers. Apple are positioning themselves as the go-to place in the local community for work, rest and play, an indispensable part of your world.
Being constantly able to anticipate and lead change and being able to offer more reasons to visit instore is the key to unlocking continued retail success.
Image Credits: Apple
£133 billion was spent on online shopping last year and as consumers continue to embrace this change in their purchasing habits, seeking out convenience and the ‘next-day’ delivery promise, many online retailers are playing catch up optimising their protective packaging strategies.
Online retailers are often criticised for excessive packaging in the pursuit to getting their products to their customers in pristine condition. Research shows that consumers can be brutal in their decision making after receiving damaged goods. Research shows that a massive 73% of consumers who receive a damaged shipment are unlikely to order from the same retailer again. This in effect becomes a lost customer and not only that, with the ever growing strength in social media ‘reviews’, this also becomes a huge PR headache as far as damage limitation is concerned. It’s easy to see why retailers are keen to avoid this scenario, however, by not getting their protective packaging properly optimised for their specific products creates the on-going issue of unnecessary packaging.
With the spotlight on the environment and with consumers making decisions based on a company ethics and social responsibility – the retailer is faced with a challenge in finding that all important balance in recycling, re-use and reduction expectations, as well as getting goods delivered intact. According to a recent survey*, more than 70% of consumers think retailers use too much packaging for online orders, creating an extra one million metric tonnes of waste every year. That’s a staggering figure and really shows that consumers expect and demand more sustainable and environmental action. It also revealed that 66% of consumers had received their order and the protective packaging was much bigger than the actual item. This is a complaint that is often aired on countless un-boxing videos on You Tube with consumers again highlighting that retailers need to do more.
58% felt the excessive packaging was often difficult to open and once finally inside their parcel, found the internal packaging difficult to dispose of responsibly. 62% agreed that they would think more of the brand or retailer if they did more to address these issues.
Getting The Balance Right
There are a few simple steps that can be put in place to ensure the Retailer can delight their customers again and again with successful deliveries of undamaged goods, as well as refining or optimising the packaging used. Getting the right protective packaging for the product is absolutely vital in reducing waste, getting the right sized packaging and helping the consumer to recycle more. This will result in not only a cost reduction for the retailer but also happier customers who appreciate the efforts being made.
Talking to industry experts in protective packaging can really help an e-commerce operation optimise process, materials and costs. At Acopia, we have over 40 years experience in helping our customers achieve just that. Why not put us to the test and talk to the team today as we head towards the busy peak season.
Survey conducted by Clouder.co.uk
A unique trial comparing the same everyday products with the only change being their associated packaging has recently been conducted – and the results are startling!
Products were rated 35% better overall simply down to the packaging. Consumers rated perfume smelling 60% nicer and wine tasted 53% better purely down to the quality of the packaging! It means that the part packaging plays in adding quality and value to a product can not be underestimated.
Six everyday items were chosen for the trial; biscuits, chocolates, perfume, wine, a t-shirt, and a set of wine glasses to understand how packaging could influence price and the perceived quality of the products. These identical items were shown to 100 consumers with half being wrapped in value/ low-end packaging and the other half in luxury packaging and it showed that consumers were willing to pay up to 3 times more, on average, for an identical product, 4 times more for the chocolates!
It showed that the actual packaging seemed to influence how things tasted and the trial demonstrated that the trial participants were willing to pay 7 times more for biscuits when they were presented in a trendy canister pack, for example, rather than a basic simple cellophane wrap.
73% agreed that their perception of the packaging played a massive role in understanding or sign-posting if the product was premium or low value and was a huge influence in choosing a product. The quality of the packaging was also a key factor in deciding on purchasing an item as a gift, even if the product itself was inferior – if the packaging resonated with them and looked luxurious, they would still buy the product.
It is clear that packaging plays an integral role in the decision making process and drives consumer understanding of premium or low value brands. Being able to charge more for a product purely based on packaging alone means that retailers need to be incredibly tactical with the packaging associated with their brand.
If you require help in in ensuring you can command premium prices for your products – get in touch with the team at Acopia. We can design your packaging for optimal consumer spend!
Trial conducted by Packaging Innovations London
GNFR can typically represent over 25% of a retailer’s operating cost. That’s a significant investment with no direct income generated from this outlay. Whilst Goods For Resale (GFR) undergoes intense scrutiny to ensure the best possible returns, cost optimisation for GNFR, in the most part, is rarely approached in the same manner. What does this mean? A huge opportunity for retailers!
Making the most of your GNFR strategy is not just a case of simply clamping down on costs and slashing budgets – it actually requires an entirely different approach. Embracing a holistic attitude is key to its success as this needs to be championed across the business. Harnessing the power of optimising GNFR and adopting best practice can deliver real savings.
What is GNFR
There is a misconception that GNFR purely consists of simple products such as carrier bags or cleaning items – it is actually more far reaching than that. A typical retailers GNFR shopping list could look something like this: packaging, first aid equipment, safety clothing, kitchen and bathroom essentials, anti-theft devices, stationery, POS/check out systems, branded consumables, signage, labeling, shop fittings and merchandise display solutions. The scope to save on valuable resources such as time and money are considerable. The reality is that a retailer could be working with a huge number of suppliers to achieve this ‘shopping list’, having to negotiate costs and terms, organising product research, purchase orders, deliveries, invoicing, returns a multiple of times – when time is money, is this really the best approach?
Creating Order out of Chaos
Consolidating the whole procurement process can dramatically free up internal resource as well as driving down hard and soft costs. All product expenditure can be ratified and sourced through one preferred supplier. The associated hidden ‘soft costs’ (administration and procurement process time) can be virtually eliminated. The price paid for products ‘hard costs’ can also be reduced as well as delivery expenditure. Receiving products with one delivery with one invoice from one supplier can save thousands of pounds a year.
Finding a supplier with a vast portfolio that can cater for a complete range of products and essentials is rare. Acopia have been serving retail for over 40 years and we know what it takes to get the show on the road. We have expertise in seeing procurement from your side of the table which enables us to provide a wide and relevant portfolio, value for money, with exceptional customer service.
Why not put the team to the test and ask us about our Single Source Solution for your GNFR and find out how much you could save with us!
By the end of the year, over 25% of the global population will be over fifty. In the UK alone, fifty-somethings will represent over 35% of the population. Whilst some marketers are concentrating their efforts and budgets on the Millennial Generation – the largest sector with the most dispensable income are in fact the over fifties! This represents an extremely lucrative opportunity for retailers, especially across e-commerce, providing they get their messaging and presentation right!
To connect and engage with this particular demographic needs careful consideration in the targeting process and the need to recognise that this age group includes both active elements, as well as those who are looking to slow down into their seventies and beyond. It is a multi-faceted audience with different requirements and motivations and few brands are considering this potential audience. Those that are might not doing it so well and falling into the stereotype trap. Some that are breaking down the these stereotypes successfully are brands such as MAC, Jimmy Choo, Lanvin and Delvaux who have all featured campaigns with 70+ models. Bigger brands with a larger product range need to think how they can become increasingly relevant across age bands.
As many people entering their 50’s are still active in the workplace and plan to be so for years to come, the idea of being ‘old’ happens much later than it used to. In fact, only 8% of people in the UK regard people of 50-60 as being old, while only 5% of those over 65 feel their age.* Over 80% of 55-64 year olds have internet access across the UK with a current collective spending power of over £14 billion, and by 2025 they are expected to make up two-thirds of all retail activity.** They are an e-commerce retailers’ dream demographic! Andreas Pouros, COO and co-founder of Greenlight digital marketing agency said:
“Here lies an audience with more disposable cash, which is totally suited to ecommerce; eager to compare products and prices, shop flexibly and have products delivered to their door.”
So what does the on-line retailer need to consider when it comes to packaging in this particular age group? Research shows that shoppers in this demographic are often more exacting and demanding in their expectations. Purchasing choices are more likely to reflect sustainable values. The focus should be on quality and customer experience. Investment in high quality packaging is worthwhile and brands should consider a luxury approach, derived from sustainable sources and 100% recyclable.
Again, not to stereotype but with many over 40’s needing to reach for their reading glasses, packaging needs to be accessible with appropriately sized branding and copy. Dexterity issues may also cause problems actually opening the packaging – this all needs to be considered when wishing to deliver that amazing customer experience. Poorly designed packaging won’t be tolerated and brands could end up on a You Tube video starring in an un-boxing video for all the wrong reasons!
Want to find out more about how the right packaging can help your brand resonate with your target audience? Why not talk to the friendly team at Acopia, with over 40 years of experience – we will have the right solution for you and your brand.
*Statistics from Campaign – Kantar company, TNS Omnibus, interviewed 1187 GB adults between 27/06/2013 – 01/07/2013. All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region. Read more at http://www.campaignlive.co.uk/article/unstoppables-brands-engage-over-50s/1194290#5YFIytVjDZuMxe1j.99
** Statistics from Greenlight Digital Marketing Agency
The Customer Experience is King! The in-store environment has to deliver. It’s time to rip up the rule book and start again!
With Amazon’s uncanny knack of finding and exploiting the in-store weakness and turning this into its latest killer USP that leaves emulators trailing in its wake, its latest offering must be leaving other clothes retailers stunned. Buying clothing on-line can be a tricky and expensive business. One may need to buy the same item in two different sizes to ensure a great fitting garment. The problem is the word BUY. It’s not like the fitting room in the local boutique where one can try on several garments – for free! Buying clothing on-line can see costs rack up purely to eliminate ill-fitting clothes. So what do Amazon do? They provide a service to all Prime Members where they can select a number of garments for FREE in this scenario! And there you have it – the customer pain point eradicated. The rule book re-written!
How does the high street fight back? The answer – make it personal! One such retailer has done just that. Runner Camp a sports clothing outlet has turned their retail space into an homage to fitness. It’s ALL about the in-store experience and shoppers are greeted by not only technical apparel but also a fully functioning gym! It includes a running track, interactive exercise room, showers and lockers. Consumers are encouraged to use Runner Camp from sunrise to sunset! No on-line retailer could compete with that customer experience. The bold colours and urban materials of steel and concrete are evocative of a high-end local gym. It’s perfection in both design and execution.
In one forgotten street in London – Bird Street, just off Oxford Street, a transformation has occurred! It’s the city’s first Smart Street – a shopping lane packed with environmentally friendly and cutting edge technology. It offers shoppers an immersive experience such as a pavement that generates energy as it’s walked on – this could be a snap shot of what the future of retail looks like. An area renowned for particular products, a centre of excellence and a customised experience.
Creating these highly personalised environments that fit the ambiance and products can need some work. Working with a supplier who can bring a retailer’s vision to life is key. It’s good to work with a team that can create a 3D CAD image of retail space with complementary shop fittings and furniture that can work wonders with your brand and products.
Acopia have over 40 years retail experience in bespoke shopfitting solutions and interior retail space design. If you want to create a personalised space for your customers – we’d love to hear from you!
When your retail space first opened – it was bright, fresh, shiny and welcoming. It stocked the latest must-have products, lovingly displayed and was the place to go – people just loved to shop with you.
Now all that seems to have changed – so how can you revitalise your retail space and get your customers flooding back in?
How do you know if it’s time for a makeover? Here’s our top 5 guide to knowing if it’s time to make a change!
How is the space layed out?
Optimising your space is a science – especially when it is at a premium. Thinking about customer flow through the space and how they can interact with your products is key. Assessing what will work, creating the correct ambiance for the outlet to encourage those extra sales from casual browsing all works to maximise those opportunities. Working with an expert in customer flow and product placement can really deliver an enormous return on investment.
Is your store consistent?
What does your store say to your customers? Is your signage, for example, the same throughout or are some in colour, black and white, computer generated or even handwritten? Do you have a brand theme for all your displays? Signage, display solutions and mannequins should all work together in a polished harmonious look to support your brand.
How do customers react to your products?
Are your displays crammed full of products that don’t invite customers to interact with them? Is it all shown in the same way with nothing standing out as key product promotion areas. If it overwhelms your customers, the likelihood they will leave without purchasing. Take a step back and a fresh look at your displays – what do you see?
Does Your Store Look Past It Best?
Retail thrives on bringing customers the very latest trends. It’s all about What’s New? Just as music and clothes fade in and out of fashion – store interiors have style trends too. What looked great in 2010 might be looking a bit tired today. Take an honest look – is it in need of an refresh?
Are Your Sales Suffering?
Business does not need to be dire straits to benefit from a makeover, stagnant sales are the first sign something may be wrong. Strike now whilst customers are still coming through the door.
Working with an industry expert can really help you look at your retail space objectively and work with you to achieve a great result. At Acopia, we pride ourselves in providing turn-key solutions for Fit-Out by managing the entire process as well as supplying all the display items.
Why not give our friendly team a call and find out what we can do for your retail space – we’d love to hear from you.
Nothing speaks louder to consumers than packaging that connects with them on a personal basis. The power of personalised packaging can draw customers to a brand, identifying with them on an individual level. It’s a novelty item that uniquely engages and the product is likely to retained by the customer, along with photographs being shared across social media with a word of mouth endorsement of the brand throughout peer networks. What does this mean for the product? Free marketing and publicity and countless new brand ambassadors!
Making your brand stand out from the crowd is child’s play with this clever engagement strategy. Your brand becomes your customer’s personal brand. Does it work? The number of big brands adopting this strategy is impressive – with Coca Cola being one of the first to set this trend. Their 2013 ‘Share a Coke’ campaign sold over 150 million personalised bottles. Raffaele Pace, Labelling Product Manager said that the campaign ran in over 30 European countries and included 150 of the most popular names from each country.* It lead to an increase of sales in the UK by 2.75%.
This format has been employed by the likes of Marmite, Nutella, Walkers, Heinz and Kit-Kat – the list goes on. Why does using someone’s name become so powerful and compelling? It is said that it is one of the most effective ways to instil a sense of importance and create a long lasting impression.
As retail moves closer to the consumer with the goal of providing a personal shopping experience, this brand ‘enhancement’ certainly fits this ethos. Consumer expectations of interactions with their favorite brands are changing, now with direct access through social media, this reflects the new ‘dialogue’ or ‘conversations’ consumers are having with big brands.
Bringing that personal touch to packaging certainly delivers a return on investment. Whether it is on a grand scale like Coca Cola or by way of a personal handwritten note to the recipient, it all works to inspire that concept of individuality. Working with a packaging industry expert can really make the most of your individualising your brand. If you would like to know more about making a brand connection with your customers – get in touch with the friendly team at Acopia, we’d love to hear from you.
*Taken from an interview in BerverageDaily.com
It will be our 4th time at the CRA Conference this year and we are delighted to be a part of this network dedicated to the support and growth of the charity retail sector.
As a proud member of the CRA, Acopia is thrilled to be sponsoring the Charity Retail Awards, recognising all the hard work by staff and volunteers throughout the UK and Northern Ireland.
Developments in the charity retail sector show real innovation with initiatives such as personal shopping, Style-me-in-Seconds and special events such as the recent Science and Shopping talks earlier this year, showing customers how the money raised goes directly into vital medical research. This really brings into sharp focus just how crucial the success of this sector is.
At Acopia, we understand the challenges faced from working with and supporting retail in the charity sector for over 20 years. From the supply of all retail consumables, shop fittings and providing complete turn-key solutions for Fit-Out itself, we pride ourselves on being the single source supplier of choice for all things retail. We are committed to developing strong business relationships and meaningful partnerships through our collaborative approach. Providing bespoke support is our strength, with experience to both understand and support important deliverables – we can be a key enabler for your business.
With benefits such as free warehousing and free delivery, our holistic approach – solutions-led philosophy is a winning combination with our customers. We work with some impressive names within the sector and we are delighted to be their Single Source supplier for all GNFR items, delivering time, resource and cost savings.
To find out more about we can do for your business as well as our unique ordering system – MyAcopia™ and our 3D Retail Design Experience – talk to our award winning team on Stand 2 at the Charity Retail Conference. We’d love to know more about your retail operation too so that we can understand your needs and align our service to these specifically.
Pop Up Shops are fast becoming a new addition to the high street – or any street! With innovative ‘shop’ designs and products, they have captured the market and the imagination of shoppers on street corners across the UK. From shipping containers, to shoes boxes to shelters – these show stopping showrooms are seeing their concepts embraced with over 10,500 shops in the UK in August 2015.
This new niche sector is generating growth – with £2.3 bn from July 2014 to August 2015 and pop-up retail sales increasing by 12.2% while total retail sales in comparison only saw growth of 1.1%. This new market is anything but temporary – even though the structures themselves are!
Reaching new audiences
Most retailers would agree that the Pop Up shop was once the domain of the new start-up promising unique products in a unique environment. Today however, it has been embraced by main stream retailers who want to engage a new hip audience and make people think differently about their brand. Even luxury brands are re-writing their brand positioning ‘rule books’ and are using these opportunities to reach and resonate with different audiences.
Try a new product range
Pop Up Shops are the perfect place to try out new product lines and gain valuable customer feedback in a more informal setting. Creating a buzz around a brand and a new product launch – what could be better than creating an intimate environment which provides an exclusive backdrop to proceedings! The marketing value from something like this alone is priceless.
Making the Inside as Dramatic as The Outside
Once you have settled on an innovative exterior – it’s time to think about the interior. Once inside, merchandise still needs to look at its best and reflect the vibe and the ambiance of your in store exterior. Working with a supplier that can be flexible enough to cater for unusual premises and advise on making the most of your space is a must.
Acopia have been supplying retail consumables for over 20 years and work with our clients to bring their retail vision to life, not only with expert store planning and design, but also with unique display solutions. We provided the in store fittings for client Priscilla Bacon Hospice which opened to huge interest and success in a bright pink shipping container! It’s important that the product displays are in keeping with the exterior and chosen merchandise to create a seamless effect and we provided solutions that reflected the amazing concept.
If you would like to know more about what we can do to support your next venture – get in touch with our friendly team!
Saving time and money in the warehouse must be on everyone’s wish list. Looking for latest products to help deliver tangible savings is important in both streamlining processes and making logistics as efficient as possible.
One such product that does just that is e-stretch, an innovation that throws away the rule book when it comes to securing your deliveries during transit and can make a big difference to your bottom line as well!
8 Reasons To Use E-stretch!
is thinner (just 7 microns as opposed to 20 microns for standard film) yet just as strong which results in a greater yield per roll
is twice the length of standard rolls (600 meters as opposed to 300 meters for standard film) – for the same price!
is highly puncture resistant, therefore protecting products better
reduces the weight of film used to wrap a pallet by up to 65%!
is stretched in both directions at the point of manufacture and rolled onto the core in its pre-stretched state. In use, the film contracts into its original state,resulting in a more stable load and 50% less film usage
has a thicker reinforced edge preventing snagging and adding strength e-stretch enables faster and easier wrapping as it requires less tension
has a one sided cling preventing pallets sticking together in transit
What we discovered in our own Product Performance Comparison!
When comparing pre-stretched and standard film head to head we were able to demonstrate that we used 86% MORE product when using standard film as opposed to e-stretch when wrapping one 4 foot high pallet of cardboard boxes.
This was a conservative test – how much could YOU save?!
Take the e-stretch challenge!
Put e-stretch to the test and ask for a FREE no obligation demo. Call the team now on 0845 075 6111 and book your demo today!
Choosing the perfect packaging for your product is as important as your product and your product design itself. Packaging that is both consumer friendly, cost effective and has the protection capabilities you require can be difficult to source.
Our quick tips can help you focus on how to determine what’s right for you!
Set Your Budget
Before you even start your selection process, you need to think about how much you are planning to spend on protecting your product. Once you have defined a cost, this will determine what options are open to you in terms of materials, the quality of the packaging and if there is money to spend on printing or making the most of bespoke opportunities.
Think About Your Product
You will also need to consider your product. Would it be vulnerable in minimal protective packaging? Is it fragile and easy to crush? If the answer is yes – you will need to think about a more robust material to keep it safe in transit. If your product is food produce, for example, you will need to think about the best packaging methods and materials that will keep your food fresh and prevent contamination.
How Are You Transporting Your Product?
How your is being stored and transported is another area for consideration. Will it be through the post, courier or air freight for example? Will it need to be stored in a freezer or temperature controlled conditions? Will your chosen packaging be robust enough to withstand this duress. You may need to invest in testing your packaging in these environments to ensure it can still perform.
Does It Reflect Your Brand?
Finally, does your packaging reflect your product and your brand? If your company core value is in support of the environment, you will need to make sure your packaging is recyclable – customers and end users would expect to see this. Your brand values should not just be empty words – it’s the foundation of your company and product line.
Maybe what you require is not an off the shelf product and you need some help in an innovative packaging design and functionality. The team at Acopia are here to guide you through the journey, working collaboratively with you to define and source, test and create the best packaging for your product.
We are delighted to be attending the Retail Design Expo for the first time. Despite being newcomers to the show, our heritage stretches back over 40 years – we are the industry’s best kept secret! We are launching our NEW display system at the show Street 76 – a range of display solutions with a retro look and feel.
Committed to working in collaboration with our clients we build long-term meaningful business relationships and value driven partnerships. Providing workable and scalable solutions is our strength and our clients come from all aspects of the retail sector including Fashion, Interior-Design, Electronics, Beauty & Charity Retail also covering e-commerce.
From retail packaging and consumables, to providing turn-key solutions with the supply of shop fittings and project managing the fit-out itself – we pride ourselves in being the single source solution of choice for all things retail. No one in the industry has our knowledge our experience which we love to share with our valued clients, providing truly tailored support. Our broad customer base includes famous high street brands as well as smaller niche and specialist companies. Our insight into the sector means we understand what works best for our clients, enabling them to deliver on their business goals.
With benefits such as free warehousing and free delivery, our holistic approach-solutions lead philosophy is a winning combination with our customers. Innovation is at the very heart of Acopia and our 3D Retail Visual Experience is very much in demand, as well as our much sought after expertise in product development.
Would you like to save 10-15% on your retail consumables? Ask us about our Single Source service and find out more about MyAcopia – our bespoke ordering and stock management portal both for single and multi-branch customers – your answer to delivering cost savings and controlling spend across your business.
If you don’t get a chance to see us at the show, find out more about what we can do for your business by talking to the award winning team at Acopia!
For the most part, an online retailer is able to control their customer’s experience of their brand. They can position and target their image through advertising, social media, the website and customer service – all the usual touch points. However, once the product has left the retailer – the safe delivery is entrusted not only to the shipping agent, but also in the capabilities of your protective packaging.
Delivery can make or break retailers. The wrong agent can result in a poor customer experience that reflects poorly on the retailer. The customer is left asking the question “Why would my favourite shoe shop use such an appalling delivery service? This poor business decision was based purely on cost, rather than fulfilling on their promise to me”.
As ecommerce goes from strength to strength, so does the expectations of online customers. Many years ago, packaging and shipping was just a way of receiving a product purchased online. How that’s all changed! It’s now all part of the shopping experience. With ever increasing competition, retailers and marketeers are looking for ways to packaging to connect with their customers which goes far beyond the simple logistics of on-time delivery in effective yet boring protective packaging. Its has become an opportunity to impress as well as playing a vital role in securing customer loyalty.
Setting Out Your Stall
Packaging and presentation is an effective way to make your deliveries memorable and anticipated. Get this right and your own customers will do your marketing for you! With the power of social media – the new un-boxing phenomena is sweeping You Tube with over 58 million un-boxing videos posted so far. Those personal touches and finishing details can make a lasting impression – and turn you into a You Tube sensation!
If you would like to find out more about secure delivery as well as personalising your packaging and making the most of your brand experience with your customers, talk to the experts at Acopia.
In today’s busy world where advertising permeates in every area of life, customer loyalty can be transient and fleeting. There is always the next big product or seeming innovation – can you hold and secure customer attention? What is the advantage today in a customer sticking with one brand or retailer? Much better to shop around?
Companies invest heavily in marketing and reward schemes to secure that all important customer loyalty, but one powerful weapon in the armory is the power of packaging. Whether it’s etail or retail, packaging can play an integral role in connecting with the customer.
How successful brands use packaging
Many of the most iconic brands understand the power of packaging and how it supports that ‘premium’ message. Apple are famous for their stunning products, encased in equally breath taking packaging. Its synonymous with quality, expertise, innovation and confidence. Amazing Apple packaging is now a customer expectation when purchasing the latest product. Building that kind of customer expectation around your brand takes time and and investment.
Form and Function
Not only does it have to look good – packaging needs to do its job too. Whether it’s being displayed or dispatched, packaging has to protect the product. Poor packaging can dent your brand as well as your products! You also want your customer to find you on the shelf – are you creating ‘brand real estate’ with your product in-store?
Does it support you brand?
Making a personal connection with your customer is key. Whether it is was with branded ribbons or tape or a bespoke luxury bag – it all add up to the brand experience. Think again of the elegant and sophisticated bags that comes with Apple products – they are a pure extension of the brand!
Making it work
With 58.4 million unboxing videos on You Tube – packaging is right up there in the customer’s psyche! Here are some ideas to create loyalty with packaging:
- Reward for re-using – consumers are keen to play there part in recycling and re-purposing and appreciate brands that so the same
- Custom Packaging – let consumers choose from packaging options, especially fun if it is a gift
- A personalised thank you – this is such a simple and easy thing to do which is such an appreciated added extra
These all play a role in brand adoption and maybe your product will be the next “as seen on You Tube” with a delighted consumer!
How much of a role does colour play your packaging? Is it something you have considered, is it central to your packaging strategy or is it just a nice-to-have or after thought?
Colour can have an important impact on how your product is perceived. Colour can increase brand recognition by 80%. Taking all the following aspects into consideration – Touch and Feel; Hearing and Smell make up 7% of the factors most important to consumers when purchasing a product – with the visual aspect comes in at a whopping 93%.
That small window of opportunity
In just 90 seconds, a person will make a subconscious decision about a person or an environment or situation – it will be the same for your packaging and 62%-90% of that decision will be based on colour alone! 85% of consumers feel that colour is the primary factor when choosing a product. Suddenly – the pantone book takes on much greater importance!
What are the colour signals?
When deciding on your retail packaging it’s important to think about your brand essence and how this is demonstrated through your packaging by colour. Does this use of colour support our brand? Are we saying what we want to to our consumers? Does this fit with our brand image? Is this colour at odds with our product itself?
We take a look at what colours work for specific industry’s and what they say to consumers:
RED – conveys excitement, energy, passion and courage. You’ll find this colour used in the food industry, food and sport. Marketeers would use this colour to convey confidence and energy, attracting shoppers and to highlight critical areas of importance.
ORANGE – it speaks happiness, enthusiasm ans strength. The food and entertainment industry will use this and will be found in children’s products. Marketeers will use orange to communicate fun and playfulness and brighter shades will be found in a Call To Action.
BLUE – it talks trustworthiness, dependability, security and responsibility. You’ll find it used in finance, technology and healthcare. Marketeers know that blue is the most popular choice for brand colour. It’s linked to intellect and is a calming colour.
BLACK – is all about glamour, sophistication and power. You’ll see it used in designer brands, luxury cars and technology. Marketeers will use this to show a brand’s authority, paired with bright colours – it can become more aggressive.
This is just an example of how 4 colours can dramatically change your brand’s message through packaging colour. If you require help with your brand message – feel free to speak to our friendly product development team.
We will ensure your packaging is saying all the right things!
Ultimate Guide To Colour Psychology
To keep bricks and mortar retail relevant today – it requires tenacity and ingenuity as consumers shopping habits change and evolve.
The younger generation might be seeking to spend less time shopping on the high street, choosing to spend their money on enjoying their money on life experiences, travel and easy on-line purchases – so attracting their attention is crucial when it comes to locking them into your brand.
So how to go about it?
1. Become an expert.
There’s nothing more powerful than someone who knows their stuff. Become the resident expert on your subject matter and customers will flock to you for advice. Make your retail environment one that showcases your superior expertise and differentiates you from your competitors. Suddenly, you become a retail destination because shoppers need you.
2. Create an in store experience
Physical retail stores can no longer exist just to display products for sale. Instead, think about the space as a showroom full of experiences that will draw customers in to get to know your brand better. Make them understand your brand better than they’d ever be able to do online.It’s not about selling products, it’s about experiencing the brand. Surround your products in an experience that they’ll remember and share. Do think about every aspect of the product presentation – it’s key in supporting your brand. How your customers engage with your products in your retail space is crucial for your brand theatre.
3. Let etail help your retail.
Gone are the days when brick-and-mortar stores can stand alone. Make sure you have an e-commerce component to your offering, and make sure it lives in harmony with your physical presence. Link the two to get your customers to redeem vouchers from the website instore, for example so each aspect mutually supports itself.
If you would like to know more about making the most of your retail space, why not get in touch with the team at Acopia for an informal chat with our Fit-Out team and find out more about our 3D Design Experience.
Marketeers and product development experts know that innovative packaging has the power to make or break when it comes to standing out from the competition. Products with the right packaging will have more shelf appeal, which is hugely important when it comes to attracting the attention of the consumer in a sea of choices.
Great packaging itself isn’t enough of course – the product needs to be great as well – but if the packaging is below par, the product will never leave the shelf if the product isn’t eye catching enough.
Packaging goes beyond just aesthetics, too. Packaging is also important because it greatly impacts the consumer’s overall experience with the brand. How? Take for example a box of cookies. If they are packaged in such a way that the cookies end up broken into bits in the box, the consumer is not likely to buy the product again. On the other hand, if the product is packaged in a way that protects the cookies and keeps them intact, the consumer will be much more likely to choose that brand over others in the future.
Packaging that is also user friendly is going to stand head and shoulders above the competition, too. When it comes to food products, for example, packaging that is easy to open and easy to close/reseal will be very appealing to most consumers. Packing that is easy for the average homeowner to store will be appealing, too, as it does not present a problem that needs to be solved. Awkwardly shaped packaging requires either to be stored in an unconventional way or that the product was taken out of the packaging in order to be stored and will put most customers off the purchase.
A positive overall experience is absolutely imperative to achieving repeat purchasing habits and, as a result, brand loyalty. It’s important that companies continually take stock of their potential customers’needs and wants, and develop not only products, but also packaging, to meet those needs. If they can be successful in doing that, companies will create a loyal customer base, which is the key to the success of any business that creates consumer products.
Acopia can provide complete product solutions that work with your brand to make the most of your product. Call us for a friendly chat and find out what we could do for your product sales.
Packaging is often described as ‘the silent salesman’, creating subconscious connections with consumers at the crucial time of purchase. Visual performance in increasingly crowded markets has become vital as brands compete for attention. New brands are able to take advantage of and harness latest design trends which can have immediate impact, whilst older brands continue to fight for market space and continued relevance.
The power of packaging should never be understated and really should be seen as an extension of the brand, with equal importance as given to marketing, promotion and product development. Tapping into target audiences on that subconscious level creates a bond between product and purchaser. Allowing your brand to ‘speak’ to your audience is the key and understanding why people love your product will make that emotional connection easier to define.
What’s your brand ‘temperature’?
Defining your brand’s emotions can be difficult and understanding how your ‘Product Package’ is perceived is crucial. What does this say about our brand is key in the brand’s re-alignment or evolution – depending on the circumstances. User experience will reveal the true value of your brand and whether it continues to resonate, engage and excite. Does the packaging elicit the emotional response that was expected? If not – how can the brand package be re-aligned?
Why Packaging Should Be Top Of Your Agenda
Getting the packaging right for the product, for the target audience, for the best chance of longevity for a brand. The packaging is often the first thing that the potential purchaser sees once your product is in their hands. It sets the tone, it tells the story, it projects expectations, it fulfills the brand promise. There are no short cuts to achieving this unwritten dialogue with your customer. Working with brand and packaging experts can create memorable customer experiences and achieve that emotional dialogue and connection with your customer.
Why not have a chat with our product development team at Acopia and discuss your vision for your packaging and your brand – 0845 075 6111.
Retail has always been a challenging business. Today, more than ever consumers want the latest and best products at the best price, matched with quality service and a quick response when they want more information. The customer is very much in control and aware of their various buying options and now have the tools to shop around and get those great deals. New apps and online stores make it easy to comparison shop on-demand.
As consumer expectations grow, retailers are playing catch-up trying to deliver that personal shopping experience. Consequently, retailers are turning to technology to customise their marketing’ looking at buying behaviour and trends and deliver relevant content. This is all based on data capture – knowing as much about your customers as possible. By collecting data at every brand touch-point, retailers are better equipped to anticipate future purchases. This could take the shape of reminding an online shopper of a pair of shoes they were considering, to relevant vouchers given at the till after payment that relates to their weekly grocery shop, encouraging the next in-store visit. These ‘hand-picked’ voucher offers shows the customer that the retailer is paying attention and keen to offer them money off of reward points for future purchasers – they key thing, it’s completely relevant to their individual purchases.
Another way to personalise the in-store experience is through beacons. Beacons can be used to improve customer service, enhance the benefits of loyalty programs and increase revenue through targeted marketing. It can also target known customers and convert passers-by to visitors. Beacons allow retailers to:
Strengthen customer loyalty: Once a beacon detects that a customer has entered a store, a retailer can retrieve information from a loyalty program database and details of previous purchases. Information from such databases can be used as a customer travels to different parts of a store. For example, if the customer has made multiple purchases in the electronics section over the past year, the store could push notices about today’s electronics specials to his or her mobile phone.
Increase revenue through customized and targeted marketing messages: A retailer could send personalised offers as a customer roams around their store. If the customer lingers near a particular merchandise display, a reminder that the items in that section are on sale could be delivered instantly to his or her mobile phone.
In today’s fast paced, on-demand world of retail – the personal touch is the one thing that stands out. From the online customer who is served content that anticipates their next purchase, to harnessing power instore and encouraging passers by to step inside – technology is here to stay and can only evolve.
It’s certainly not all doom and gloom for retail in 2017, far from it. The year so far has seen encouraging growth in online sales which grew by 12% in January, with an average spend of £85 per purchase – the highest since 2010.
This represents a steady start to the year for online sales, having built on a solid foundation of performance in January 2016, when growth was above 15%.
Multiple sectors including clothing, gifts and accessories all saw growth, with clothing coming in at a respectable 11%. This must be welcome news for many retailers who have a multi-channel presence.
The Multi-Channel Challenge for Retailers
The Multi-Channel concept is being driven by consumers, this is how they want to engage, research and compare products and ultimately make purchases. This is not a retail invention – multi-channel is a reflection of customer behaviour. The single channel purchase is almost extinct and retail in some cases is playing catch-up. Those being able to deliver the same customer experience across channels will be the retailers who will go from strength to strength.
As customers continue to access brands in a variety of ways and circumstances, some of the tangible contact of the instore experience may be lost so being able to connect with customers in a personal way is key. Packaging is an extension of the brand and speaks volumes with your customers. Being able to personalise your packaging ‘canvas’ can complete that final stage of the multi-channel journey. Add a personalised message to parcels to thank your customers and encourage feedback and product reviews for example. With the growth of online reviews being so key in determining interaction with a brand or product, anything that can bring your brand closer to your customers is priceless.
At Acopia, we understand the challenges retailers face as customer buying patterns continue to change and evolve. We work collaboratively with our customers to ensure they can achieve stand-out whether it’s on the high street or the internet from space planning, shop fittings and fit-out to retail consumables and packaging.
Call the team 0845 075 6111 for an informal chat on how we can support your brand.
Retail Statistics provided by the IMRG
The way we buy things is changing. The increasing trend of online shopping has altered the retail landscape forever. Many retailers are looking for ways to continue to engage with their customers in their bricks and mortar set-ups (local store offers, click and collect facilities) whilst supporting the convenience of internet shopping with their online counterpart. The multi-channel approach is now a must.
Whether customers elect to shop online and collect in store of have their purchases delivered home, there is one thing they will have in common -packaging! As always, packaging’s most important role is protection. However, packaging performs lots of other roles including carrying information, marketing the product, enabling handling, storage and use of goods. Consumers assume that goods and food will reach them undamaged and in perfect condition. The fact that packaging has helped ensure this is not always obvious. Consumers only tend to notice protective packaging once something has gone wrong!
Effective packaging = Environmental Sustainability
Companies that continually monitor their use of packaging can achieve savings, make supply chains more sustainable and reduce environmental impacts. Companies that can demonstrate attention to environmental factors with their customers will stand them in good stead as recycling and responsible use of resources is very much in sharp focus. There are many things that can be easily implemented that can have an immediate impact on cost and benefits to the environment.
– Can the retail pack be simplified for home delivery?
– Are there alternative delivery systems or packaging options that reduce impacts and costs?
– Is there a place of re-usable packaging
– Can the outer dimensions be improved to improve pallet fill?
– Are the materials being used certified as ‘sustainable’
– Is the packaging designed according to good practice for recycling?
Reassessing your current processes and practices or asking an industry expert for a packaging review can pay dividends. At Acopia, we can provide a complete assessment of your supply chain to understand where cost savings and efficiencies can be made.
Speak to the team today and request your FREE packaging review.
The emotional response triggered to seeing clever, innovative or simply gorgeous packaging can sometimes far transcend the product itself. A great product and stunning packaging is certainly a winning combination. Consumers can be happy to pay a premium price for a product – and how do they know they are looking at a quality product? The answer is in the packaging!
The arrival of a new Apple purchase would not be the same if it were not for the incredibly tactile packaging that projects the message “I am innovation – I am ahead of the curve. Always” – all that from a box? Remarkable! It’s what we have grown to expect from Apple and is synonymous with the brand itself. Above all else, the brand demands trust and we offering it willingly.
A recent research study done at Cornell focused on the way consumers connected to simple products on a shelf at the supermarket. In this instance the product was cereal boxes and it became clear that when the characters on the packaging were drawn in a way to appear to make eye contact with consumers – this created a ‘connection’. When both character design and shelf positioning align correctly, consumers are found to feel dramatically greater amounts of trust in the brand. So in this case, product placement was also a key part of the buying process. Competition is tough in supermarkets for the hallowed “eye level – buy level” in-store. So if a powerful connection can be made in this way, what could custom packaging do for products?
Connect with your customer base with custom packaging
Packaging can become another medium to exploit to engage with your customers. This example of branded tape takes a mundane packaging item and turns it into something enchanting.
Innocent Drinks have been starting conversations with their customers since the brand was born. Witty copy combined with superb design can engage and keep your customer base talking.
Gift Shop Silver In The City uses packaging to speak volumes to it customers with great copy and fabulous typography.
The moral of the story – your packaging is another channel to engage with your customers who will anticipate the next conversation.
Want to try something different – talk to the team at Acopia and see how we can help you use innovative packaging to engage with your customers.
Most shoppers welcome variety on the high street, where small independent shops can be found next door to national chains. Shoppers need to vote with their feet and visit these smaller jewels on the high street to keep them there and these smaller shops need to provide an entirely different brand experience and truly understand their customer base.
There are many ways the smaller ’boutique’ stores can compete with their national brand neighbours and customer service as right at the top of the list – and guess what? This costs nothing! Smaller stores can really stand out with individual customer care and relationship building – the essence of which may be lost in larger stores. According to Professor Heiner Evanschitzky stated “Independent shops won’t be able to compete on price, but they can specialise in great advice”
Picking the right stock – and that’s all about knowing your customer base, is another crucial factor in competing and finding a niche. Stocking products that can not be found in the larger stores, such as unusual up-and-coming brands and limited edition lines on better known brands can make a tantalizing mix if you get it right.
Other areas to invest in are the look, sound, feel and even the smell of your retail space all project the clientele you are reaching out to. Finding that niche through the design of your store, the layout, the decor, the shop fittings, the lighting are all key in attracting your client base. There are now specialist companies that can give your store a ‘branded’ fragrance – a signature aroma if you like. That’s how important all these little details are in creating stand-out on the high street.
To take the hard work out of achieving a new look and feel of your store, specialists can re-design your retail space to not only provide a unique feel but to make the most of your products, creating areas of focus through clever displays and lighting.
At Acopia, we provide a complete turn-key solution from initial 3D CAD drawings, to the supply and installation of the shop fittings, to completely project managing the installation. If you would like to know more and understand how your brand can flourish and see Return On Investment – get in touch with our Fit-Out Team for more details 0845 07 6111
If you’re starting a new ecommerce business, packaging needs to be seen as an extension of the product you are selling. The process of simply delivering the product to the customer is not really enough anymore. At this time of intense competition and high customer expectation – businesses are striving to find new ways to stand out from the crowd and satisfy demanding end users.
Packaging has now become an integral part of the whole purchasing experience, and getting it right can be harder than it sounds.
Are you meeting your customers’ packaging expectations?
With ecommerce, there is no physical ‘shop’ in which customers can browse and pick their goods.In fact, their first physical interaction they will have with your company is when they receive the products. The packaging is the first thing your customers will see and touch – so first impressions count!
Your aim is to give your customers an enjoyable and memorable ‘unboxing experience’. This cannot be achieved by shipping goods in plain containers and drab boxes. It is crucial to put some creative thought into how the goods are sent out – even just a little splash of colour can go a long way.
Are you choosing the right kind of packaging for your products?
While presentation is essential-the goods need to arrive in the condition intended.Choosing the right type of packaging for the items you are sending to your customers is critical. Bubble wrap, for example, is ideal for fragile items such as glass, whereas shrink wrap can be used on CDs and DVDs. Wrappable packaging is also used when vacuum-packing goods. Depending on your product – postal boxes and tubes can also provide superb protective solutions.
Can the customer easily return items?
Returnable packaging can be adapted to include tear strips and adhesive strips to enable customers to return unwanted items. When the goods are received by the customer, the box is opened using the tear strip. If the customer wishes to return the goods, the adhesive strip (underneath the tear strip) can be used for repackaging. Making items easier to return and having a hassle-free returns solution keeps customers ordering!
For help in getting your packaging right and keeping things simple for your customer, talk to the team at Acopia who can help improve your processes and save you valuable time and money.
Loved by consumers as well as industry – the humble cardboard box still delivers! British online shoppers have a continuing love affair with cardboard and prefer to see their purchases being delivered in the much favoured corrugated cardboard box rather than polystyrene. Why? It is believed that cardboard offers better protection and is the easiest material to recycle according to research by the Confederation of Paper Industries (CPI).
Corrugated packaging is certainly going through something of a renascence with new data showing it to be the material of choice for food packaging on both a hygiene and protection level and the confirmation that it continues to deliver in cost, flexibility and recycling.
Corrugated cardboard is the packing material of choice for many brands and industries. Its high-tech construction ensures the material can carry a wide range of weights, protects against moisture and provides sustainable packaging solutions. Furthermore, corrugated cardboard is highly customizable and very cost-effective. As well as being flame resistant, it makes a great surface for bespoke printing.
In a recent survey, out of 2030 respondents, 40% thought that cardboard offered the best solution for their purchases to reach them in pristine condition. A whopping 85% of respondents also confirmed that agreed that cardboard was by far the easiest to recycle.
CPI’s Director Of Packaging Affairs Andy Barnetson stated “This latest survey indicating that consumers rate cardboard as the best protection for goods in transit is a really good result for the Corrugated Industry. It’s another poll that suggests cardboard packaging improves customer satisfaction with their purchases. I’m not surprised at the level of consumer support for ease of recycling. Awareness of the benefits of recycling cardboard is generally on the increase”
Consumers are demanding more from their online purchases, it not just about the product – it’s also about what the product arrives in. At Acopia, we specialise in ensuring packaging works for the consumer as well as the bottom line. Talk to us today for an informal chat to find out more about what we can do for your business.
With Valentine’s Day behind us now as we move from February to March, the next thing Retail will be gearing up for is Mother’s Day. This year, it will fall on Sunday 26th March. Last year, the UK spent a whopping £928 million on Mother’s Day gifts so it’s big business. On average we will spend over £58 each on gifts, cards and flowers. It does not stop there with purchases of over £465 million expected on on health and beauty products and £65 million on chocolates.
It’s a huge opportunity for Retailers to secure revenue after a challenging start to the year. With an estimated £260 million being spent in the UK this year in just the 4 days prior to Mothering Sunday, are you ready for the demand?
How to make the Most of Mother’s Day
According to research from retail and shopper marketing agency, Savvy, Mother’s Day offers retailers a great opportunity to inspire shoppers and increase sales, with over 68% of shoppers planning to celebrate the event this year.
Key findings from the research include
28% of shoppers said they tend to trade up to buy more expensive food and drinks on the day
37% of shoppers want ideas for presents – and to be inspired
a dedicated aisle for the event appeals to 27% of shoppers
Say it with Flowers
Last year The Co-op expected to sell over 300,000 bouquets of flowers in the four days leading up to Mother’s Day.
The Co-operative Food flower buyer Nicky Proudlock said: “Flowers were the original Mother’s Day gift, often picked from gardens, and they are still such an effective and affordable way to spoil our mums, and add a touch of spring to any household.
“As a convenience retailer, we ensure that we are stocked up with flowers and gifts each year on Mother’s Day so that nobody need arrive at their Mum’s empty-handed.”
The spike in sales caused problems for UK delivery firm Yodel who failed to deliver some orders on Mother’s Day (BBC). Customers complained that they had not received orders from the firm that delivers for Interflora, Marks and Spencer, Moonpig and Waitrose. It’s clear there is a lot at stake and getting your resources in place earlier rather than later is key.
Fail to prepare…
For e-commerce, it’s a necessity to manage your packaging levels to ensure smooth despatch. Here are 4 tips to keep you and your customer smiling this Mother’s Day
- Work with a packaging expert who can advise you on the best packaging solutions for your products. They will understand what it takes to get your product through the rigors of shipping, arriving unscathed using the most cost effective materials. There are time and cost savings to be had here when you work with a trusted industry expert.
- Huge shopping events such as Mother’s Day can see unprecedented spikes in orders. Staying efficient during peak times like this is critical for both your loyal customers as well as new ones.
- Worst case scenario planning can keep you head and shoulders above competitors. Share with your customers your plans where you can and invite feedback. Build this into your planning and feel confident in your resulting solutions.
- Automate where you can – a great deal of your protective packaging and strapping processes can be automated. Again, your trusted packaging partner can advise on the very best solutions for your needs.
For support and advice on all your packaging and warehousing needs, speak to the team at Acopia.
For full findings from the surveys:
If you know a bit about Acopia, you will know we are extremely proud of the fact that our foundations are built on solid ethics of transparency and integrity. Many of our clients demand this approach, not only from us, but from every part of their supply chain. Choosing FAIRTRADE is a natural fit for us.
Respect and honesty are synonymous with Acopia and we are delighted to announce that we have secured our FAIRTRADE license. So what does this mean you can expect from our FAIRTRADE products. Buying products which carry the FAIRTRADE mark help support farmers and their workers, improving their lives and communities. The Mark means that the ingredients in the product have been produced by small-scale farmer organisations or plantations that meet social, economic and environmental standards. These standards also require employers to pay wages that progress towards living wage benchmarks, ensuring decent working conditions and strong worker rights is central to FAIRTRADE’S work.
United by Values
One of our clients Plant Organic built their foundations on Organic produce, Natural foods (non- processed, hydrogenated fats or genetically modified goods) and Sustainability. With these brand values – it was important that their branded bags needed to reflect their ethos. What better than FAIRTRADE?
The Cotton Bag
We worked with Planet Organic to source a bag that supported their ethics and produced two bags for their customers to use. It’s a great way to advertise their brand and their brand values at the same time. This is a natural extension to produce which is embedded in their culture. It’s the perfect Win-Win for Planet Earth, their customers – and the workers who are able to work for a decent living wage.
To find out more about what we can do for your brand, call the team for an informal chat 0845 075 6111
Thinking about transforming your retail space can be a daunting task. There is so much to consider from understanding what isn’t working now and how to work towards resolution – logistics, designers, contractors are just a few for the list.
Fears of lost revenue during the work as well as the concern of not getting exactly what you wanted can all add to the stress and may even derail your best intentions of improving your customer experience.
Return On Investment
How will you know if it has all been a success? To understand success is to understand your position now and your current revenues. You can expect to receive at least a 10% return on investment after your renovation.
In the new online world of shopping, where etail is finding strength over retail bricks and motar, differentiation on the high street is key. This is not just about product range – it’s a holistic approach to your space as a ‘concept’ to deliver a unique customer experience. Those retailers who choose to engage a space designer could expect to see a return on investment of 22% – transforming the bottom line as well as the space!
Engaging the senses to create a unique customer space for your brand is essential. Rcent studies have shown that atmospherics are perhaps the most single most important environmental factor that converts into purchases.
So what works best? There is no one size fits all solution here – it depends on your target audience, but the use of colour, lighting, music and even smell can have a profound effect on customers.
Embrace new technology in-store
In a report from Merchant Warehouse, it showed that close to 70% of customers research their chosen items online before visiting the store. Google also found that 84% of smartphone shoppers use their devices to help them shop once they are in the store.
A recent introduction to the high street in the US has seen bridal boutiques using a ‘virtual’ fitting room to cut down the time and hassle of trying on endless numbers of wedding dresses to narrow down favourites. This speeds up the whole process and reduces queues as well as allowing many more ‘fittings’ a day for the store.
To get the most out of your renovation and receive the maxiumum return on investment – it pays to use professionals to turn your vision into reality. At Acopia, we offer a complete end to end solution from initial space design, complete project management, as well supply of all shop fittings and install. We know downtime is not good for business so we work hard to ensure you are up and running as quickly as posible.
Contact the team at Acopia and see what we could do for your retail space.
With the days getting slightly longer and the temperatures just a bit warmer, gardeners the length and breadth of the UK will be itching to get to their local nurseries in the hope of injecting some much needed colour in then garden. With the welcome sight of bulbs just starting to appear, it is the signal for many to plan the garden for the year ahead.
With Spring approaching, it is the perfect time to take stock before the excited rush of shoppers arrive. We have an extensive range of equipment and accessories to not only help you look after your stock, but to help look after your customers too!
Taking care of your stock well is so important. Choose from a range of sprinkler systems, hose pipe accesories and telescopic lances to help keep your showcase hanging basket displays looking fabulous as well as items such as capilliary matting – making it easy to take care of your precious plants. We also supply tree and rose ties, windbreaks, and frost protection fleeces to highlight just a few products from our plant protection range.
Plant labelling is another area we really excel at for both indoor and outdoor use. Plant descriptions are an important part of customer reassurance that this is the right purchase for them. We provide telescopic label holders providing flexibility at many display levels. We hold bed card holders which again can be used for floor or bench mounting, card holders, sign holders and ticket displays and we can brand these too for that perfect finishing touch! Our range of tray and loop lock lables will work with a variety of printers. Our range is vast to suit all your requirements.
Looking After Your Customers
A lovely way to extend your brand into the home is through really handy items to make taking plants home easier. We stock fold over carry home trays that assemble in seconds and is one of our best sellers. Our boot liners and plant sleeves are always popular and again, just like the carry home tray, they can all be branded with your logo and details. Another way to strengthen your brand and keep you front of mind are the ever popular jute bags. With an average use of over 500 times – your brand will be seen by hundreds of local people – it’s a great way to promote your business.
If you require any accesories to get Spring 2107 on track for you and your business – please give the team a call and find out more about what we can do in support.
Do you have a clear direction and focus for 2017 on how to keep your brand relevant, keeping existing customers and winning new ones?
What’s your strategy in making your retail space more exciting, unexpected and enticing? Some retailers encourage customers into their stores by offering the opportunity for them to experience new products and a wider selection. Sainsbury’s Nine Elms store has a mini Habitat concession, Macy’s new store has revamped its cosmetics department and now provides beauty services, and Amazon may be looking to open pop-up stores in the UK as an extension to their US strategy. Return per square foot continues to be the benchmark for space productivity and a partner with a complementary product or service can also help boost this margin. Retailers will continue to experiment and learn from these advances, choose partners where appropriate in order to improve the return on their space. The name of the game this year is certainly to try new things, invest in new ventures in order to keep moving and ahead and predicting customer trends.
Innovate to Resonate
Not every retail space has the opportunity to include mini conessions, add new services or completely change product lines. One thing you can have complete control over is your ‘brand theatre’ and how you project the essence of your brand in-store.
Dramatic lighting can play a huge role in attracting and enagaging customers. The Amercian clothing fashion chain Hollister is famous for its in-store lighting as this is a natural extension of their brand. Their target audience is 14-18 year olds and the aim is to recreate a ‘club-like enviroment’. Whilst parents are bemused with the dimly lit conditions, their children are in their element!
Ring in the Changes
Enhancing your in-store environment, maintaining a contemporary look and remaining relevant will be key in 2017. Look at your lighting – could this work harder for you – setting the scene for a more relaxed buying environment for your retail space? Are your mannequins old fashioned? Are they putting people off coming in? Have your display stands seen better days? Are your display areas adaptable and portable allowing you to give the impression of change in-store? Have you considered your customer flow and does your store layout optimise every opportunity?
If all this sounds overwhelming, help is at hand! Acopia are experts in Space Planning, Project Management, Shop Fittings and Fit-Out. We have an incredible team who work with you every step of the way to achieve your vision. Let us help you transform your retail space and help create your very own ‘brand theatre’!
Call the team on 0845 075 6111 and find out more about our services.
With over 40 years of experience in the industry, we know what it takes to get the show on the road in retail. From supplying till rolls to shopfittings, we can support all your retail needs – taking the hassle out of procurement, saving you time and money too!
Getting customers into your store is key and your shop window is your chance to impress and entice! We provide lots of display stands to make your product look its very best. We have a vast range of mannequins in many different styles to give your clothing and brand a unique look. From stylish retro display tables to modern modular cube shelving in that popular industrial feel – we can give your shop window the wow factor! Plastic stepped displays, risers and pedestals all provide ‘layers’ of product display without looking cluttered. Again, we have a truly extensive range to suit your budget and product. We also provide pavement signs for additional product promotion or advertise a special in-store offer!
The Shop Floor
Your retail space is your chance to shine. Choose from our new Moda range in utilitarian scaffolding finish, our Goodwood range in stylish black cast iron, our InStore range of gondolas and shelving as well as trendy wire mesh fittings with accesories – all completely adjustable to suit your space and product. Choose from our range of store security tags, shopping trolleys and baskets, mirrors, multimedia displays, stylish hat stands, jewellery displays, coat hangers, clothing size markers, sale signage, clothing tags and labelling – to highlight just a small selection of what we offer.
Point Of Sale
After your customers have enjoyed looking round your store, it’s time for that opportunity to engage when they make that all important purchase. We have a full range of consumables to support you when you are conducting your customer transactions. Along with a beautiful range of gift bags, basic carrier bags, gift boxes, ribbons and tissue papers – we also supply everything you need to support your sales. From the sales counters themselves, we can also provide the cash registers and accesories, pricing guns, labelling, office supplies and leaflet dispensers to make your sales area attractive and efficent. We even provide queue management systems to keep your customer flow working optimally.
Behind The Scenes
A great store with a fabulous staff attitude is acheived by looking after your team. We supply catering supplies for your staff such as tea, coffee and sugar. We can also supply microwaves, kettles and coffee makers, toasters, cooking equipment and utensils. Keeping the store clean and tidy is easy with vacuum cleaners, steam cleaners and a full range of polishing and cleaning equipment.
On top of all this – we also offer a fit-out service so we can design and transform your retail space entirely.
All your favorite products and services – all in one place. Call the team on 0845 075 6111 and see what we can do to support your business.
When deciding upon the best protective packaging to suit your products, many factors need to be taken into consideration. Damage analysis is key to driving this decision – it’s not just about cost. Buying the cheapest solution can send costs rocketing elsewhere in the business, creating a costly false economy.
With a vast range of protective packaging now available such as air pillows, paper void and bubble wrap, procurement decisions can be purely based on lowest bought in costs without consideration of the possible monitary impact when something goes wrong.
Research showed that when an e-commerce retailer reviewed their secondary packaging with a view to reducing dimensional weight charges, this left them vulnerable to increased costs and more importantly reputational damage too. During this process, it was discovered that when they experienced damage through these cost cutting measures, it cost the company more than £240 each time it happened. This included the cost to replace the product, customer service support time, warehouse time to process the return and pick the replacement product and then the costs associated with dispatching the new product itself (packaging supplies and postage).
Reputation, reputation, reputation
The costs we have examined are the tangible costs in putting things right for a customer. However, there is much more at stake, the damage to the company’s reputation. Research shows that a massive 73% of consumers who receive a damaged shipment are unlikely to order from the same retailer again. This in effect becomes a lost customer and not only that, with the ever growing strength in social media ‘reviews’, this also becomes a huge PR headache on damage limitation.
Suddenly the few pounds saved on initial outlay on materials seems to pale into insignificance.
Streamlining and making processes efficient in all aspects is a must, but making the right choices is also needed when getting the balance right between cost savings and happy customers.
At Acopia, we pride ourselves when it comes to working with our clients to provide help, support and advice in making the right decisions. For a free protection packaging consultation – call the team now on 0845 075 6111, we would be delighted to assist.
It’s something we hear a lot – oh we didn’t realise we could get that from you. With over 4,000 products in stock, we are more then well placed to cater for all your Industrial Packaging requirements.
We have over 40 years of expertise gained through working collaboratively with our clients across multiple business sectors such as Aviation, Manufacturing & Engineering, Healthcare and E-commerce, we pride ourselves in being able to provide tailor made industry specific solutions.
Free Warehouse Facilities
Large, secure warehousing facilities and a responsive and dedicated team ensure your goods are delivered when and where you need them. Storing your products with us is free, saving your precious space and money finding your own storage solution.
Discover More At Acopia
With a huge inventory, we pride ourselves in being the Single Source provider for industry leading organisations. Businesses rely on us each day to supply their goods not for resale. Items such as warehouse essentials like lockers, recycling bins, safety signs and fire extinguishers. We can also supply branded workwear from a full range of items for your team.
We have a huge range of janitorial supplies as well as being able to support your staff catering requirements, as well as all the usual best sellers such as adhesive tape, cartons and an extensive range of protective packaging.
Supporting Your Logistics
We have an array of products and accessories to ensure your own product despatch goes smoothly and efficiently. High performance materials and the latest products help to streamline your processes, making them faster and cheaper.
Get our latest catalogue
You can view our range on line or request our latest catalogue to discover more of our products.
Call the team now on 0845 075 6111 and Discover More At Acopia!
Two key areas of industry are being to predicted at the forefront of demand in the year ahead. Food and e-commerce have been highlighted in a recent report that will see huge development and growth. New technology will be seen to hold the key to enabling much of the progress in 2017.
Educating the consumer – reducing food waste
Food waste is a global issue which needs tackling on many levels. Consumer education is seen as pivotal in understanding shelf life to avoid costly unnecessary waste. Packaging technology is continuing to develop to preserve goods for longer. Innovation in this area will see freshness sensors built into the packaging to actually alert consumers letting them know when the contents are safe to consume, eliminating early disposal. In the light of consumer criticism of excessive food packaging, especially for fruit and vegatables, this introduction is sure to be a big hit in the supermarket.
The continuing rise of e-commerce
The real impact of e-commerce on packaging will be seen in the area of secondary and tertiary packaging. This brings with it issues around speed and flexibility of packing equipment as well as the durability, size and sustainability of the shipping carton. The need for improved technology is required to meet demand as well as being able to maintain quality control.
Other questions being asked would be; can the retail pack be simplified for delivery, are there alternative delivery systems that can reduce impact and cost, is there a role for re-usable packaging, is the pack designed for ease of handling and opening, how to deal with complex and a variety of orders.
Working in Partnership to deliver
At Acopia, we believe in a collaborative approach to delivering scalable packaging solutions for our clients. Whether these include the latest technological advancements, helping business best practice or an outside the box solution – we would be delighted to help.
Call 0845 075 6111 for for a FREE packaging audit and we can work with you to make 2017 your strongest ever.
When it comes to making a big splash – nothing works better than fancy gift bags and gorgeous tissue papers when making that special purchase. That little added touch of luxury when a customer has bought a treat for themselves, or a gift for a friend or relative, all adds to the occasion of purchasing, giving and receiving – and who doesn’t appreciate a gift presented in lovely packaging adorned with ribbons and bows!
It’s also a great opportunity for the savvy retailer to make the most of their brand.
Does Your Brand Stand Out In The Crowd?
With competition on the high street as tough as ever, creating stand out for your brand has become key. Acopia have responded by creating a dedicated division offering quality presentation and retail packaging. We can elevate your brand through quality retail bags, bespoke point of sale gift wrapping and luxury packaging to really engage with your consumers and provide a purchase experience that they will remember.
Luxury Retail Bags
We can help you create your own range of luxury retail bags from a wide range of special papers and finishes. Choose from gloss or matt laminates, spot UV printing or hot-foil stamping, your customer will be delighted to use your branded bag again and again.
Tailor made Packaging
You can create just the right impression by presenting your products in stylishly designed, magnetic sealed or pop-up boxes. Easily and quickly assembled in to a gift box (flat-packed for economical storage). Produced with your print design, and in a range of finishes and papers, to turn your product in to a gift to excite.
Ribbons and Tissues
For that lovely finishing touch, nothing brings that personal touch more persuasively than beautiful gift wrapping. Choose ribbons from silk, satin, cotton, gros-grain and organza.
Why not truly personalize your ribbon by having your company name, logo or even a message,
printed on it – for a perfect finish. The same can be added to Acopia’s wide variety of coloured tissue paper (any size or finish) for that extra personal touch.
Ask The Team
Our team are dedicated to you every step of the way, from the very start of the creative process. From fully printed samples through to production and final delivery, we will manage things entirely right to the finish. Our bespoke service ensures you receive your packaging just the way you want it, on the very day you want it.
Elevate your brand, delight your customers – turn heads on the high street!
January traditionally sees the highest amount of consumer returns following Christmas with an estimated 31% of us returning items bought on line. ‘Take-back Tuesday’ after the Christmas break was expected to see a jump of over 50% of parcels at Post Offices as the rise of internet shopping transforms not only the way we buy our Christmas presents but how we dispose of or exchange any unwanted gifts afterwards.
Instead of the usual queues at the Customer Returns desks in store – customers are increasingly preferring to send the goods back by post. Customers using the Tracked Returns service simply select the name of the retailer or supplier from a list of more than 1,000 brands on the Royal Mail website, print off a label and deposit the parcel at a Post Office. So much less arduous than fighting the crowds at the bricks and mortor counterpart.
So with this change in shopping habits, it’s important your packaging can stand up to the rigours of going through the postal system a second time, labelled and clearly addressed – ensuring you get your products back in great condition and available for re-selling. 64% of customers will give referrals to friends after a free or easy returns policy, including the ease in which to physically ‘repackage’ the goods so it’s a really important part of your ‘after care’.
Key things to implement so you can keeping your customers happy and your goods in perfect condition:
1. Does your pack include clear returns instructions for the consumer? Have you supplied returns labels? Many retailers neglect this very important part of customer service.
2. To make it easier for your customer, can the original pack be re-used to send your product back? The great advantages here are many – if designed correctly your product is returned safely and you are doing your bit for the environment which will be a big hit for your customers. Not only does this save them trying to find an alternative source of packaging, they are much more likely to order from you again as they gain confidence in a hassle free returns process.
3. Providing access to real-time tracking is a real plus for consumers who are worried that expensive goods may go missing in the system.
At Acopia, we have over 40 years of experience in packaging and offer bespoke returns solutions for your specific product.
Give the team a call to discuss your requirements – we would be delighted to share our expertise.
Repetitive Strain Injury (RSI) occurs when a simple movement is repeated again and again. Usually this is associated with work but can also affect those with hobbies or who play sports.
RSI is a very painful problem and is often difficult to treat adaquatley, expecially if the problem is caused by a work based activity. RSI usually involves the upper limbs – affecting the muscles, soft tissue and tendons. It differs from a sudden injury because it is caused by long-term strain on the muscles and that means it can cause problems for much longer.
Typical symptoms includes pain and numbness, tingling, coldness and loss of feeling – not ideal in a busy working environment such as a warehouse or packing line.
RSI costs employers almost £300 million per year in lost working time, sick pay and administration with each person taking on average 13 days off sick, resulting in over 4.7 million working days lost a year* – however RSI is usually preventable with simple measures.
Employers can make a big difference to the health of their workers while at the same time improving the productivity and profits of their business. At Acopia, we are delighted to announce an innovation for packing lines and packaging departments – a revolution in the form of ZEROTAPE, a new Packaging Tape System that was designed specifically with the user in mind.
Less Operator Strain with ZEROTAPE!
The position of the handle has been engineered to decrease the strain to the wrist. Strategically placed, the handle minimises the wrist movement and creates an all round comfortable procedure, which will help strain relief, bringing comfort for long term use and creating health benefits.
Another great feature on the handle is the ventilation holes, which decreases the amount of sweat produced – promoting less tension to the hand with less product slippage.
One of the breakthrough moments for ZEROTAPE was understanding the relationship between the core of the device and the handle. The weight distribution for the user was changed, therefore if you are using ZEROTAPE on a day to day basis the strain on the wrist is decreased vastly.
In addition to this is the added benefit that each roll is length is 160 meters – nearly 100 meters longer than standard tape lengths. This all adds up to fewer roll changes resulting in more boxes being packed each with with less operator strain!
Get you hands on ZEROTAPE with our fantastic introductory offer!
We are sure the many benefits of using ZEROTAPE are very clear and we would like to fast track your company to reduced costs, increased productivity and a happier workforce.
We are delighted to bring you a great deal on your first order of 3 cases of ZEROTAPE by including a FREE dispenser worth £22.75!
To find out more and to get your hands on a FREE dispenser – call the team now on 0845 075 6111
ZEROTAPE – changing the world of packaging.
For more on RSI and employer’s responsibilities:
If your organisation uses packaging or sells packaged goods, you may be classed as an Obligated Packaging Producer. The Environmental agency have put in place legal guidelines to help monitor waste with a review to reducing reduce its impact on the environment and enforce a duty of care that all businesses must follow. These legal requirements came into place in 2005 with a number of accompanying guidelines to help towards acheiving best practice across the country and across businesess. One retailer was fined more than £50,000 for being in breach of these regulations so penalties can be severe.
The main aims are to
reduce the amount of packaging produced in the first place
reduce how much packaging waste goes to landfill
increase the amount of packaging waste that’s recycled and recovered
Every year a packaging producer must register by 7th April and meet their recovery, reduction and recycling obligations and provide evidence by submitting a Certificate Of Compliance by 31st January the following year. If you registered before last April 2016 – you have a few short weeks to submit your certificate.
Am I an Obligated Packaging Producer?
‘Packaging’ is any material used to hold, protect, handle, deliver and present goods. This includes packaging for raw materials right through to finished goods to be sold or being sold. For example, pallets, boxes, bags, tape for wrapping, rolls, tubes and clothes hangers sold as part of the clothing item.
You’re an ‘obligated’ packaging producer if you, or a group of companies you’re part of handled 50 tonnes of packaging materials or packaging in the previous calendar year. And you have a turnover of more than £2 million a year (based on the last financial year’s accounts).
If your business provides licences to other businesses such as franchises or pub leases, any packaging they handle may contribute towards the 50 tonne threshold for your business.
We’re here to help
At Acopia, we work with many of our clients to provide Packaging Recovery Notes (PRN’s) by supplying an itemised statement of their annual packaging consumption.This helps hugley when it comes to submitting the required Certificate of Compliance.
If you have any questions about your PRN obligation, you can speak to the team at Acopia and we will give you all the advice you need.
It was 1924 when the very first adhesive tape was invented, followed 8 years later by the first counter top tape dispenser. It was a hefty 7 pounds in weight and 10 years later, the first hand held dispenser became available.
Though the adhesive tape itself has seen many changes in terms of size, materials and finishes, the dispenser itself has seen far fewer modifications, with the design and mechanism remaining much the same – until now that is!
Nearly 80 years on, the tape dispenser has been redefined and reimagined for the 21st Century – with the comfort and welfare of the user key to the design, as well as a focus on delivering tangible cost savings.
ZEROTAPE was born!
Sir Bradley Wiggins became the first ever British cyclist to claim the coveted Maillot Jaune.
Now here is where the inspiration comes in. His success was reportedly down to the team’s application of the theory of aggregation of marginal gains. Team Sky performance director explains it passionately as “the 1% margin for improvement in everything you do”.
The belief was that if you improved every area related to cycling by just 1% then those small gains would add up to a remarkable improvement. He was right and the subsequent success proved the theory.
The product designers at ZEROTAPE looked at where they could make those marginal gains, modifying form and function to deliver:
Improved operator comfort
Increased system performance
Reduction in weight
Reduction in noise
Optimisation of the interface between tape and cardboard box
The ZEROTAPE packing system offers a host of benefits compared to traditional tapes and dispensers:
The handle is strategically positioned to minimize strain on the wrist. It is also much lighter and therefore easier to handle, reducing the risk of RSI.
No down time trying to figure out which way to fit the tape; the roll reassuringly clicks into place when loaded correctly, eliminating entry failure and saving time.
Longer rolls at 160 metres, approximatley over 100 metres longer than standard rolls, as well as being lighter and stronger.
With fewer roll changes and longer tape length – this all adds up to more boxes being packed each day. This results in year on year increased production capacity.
Take a look at this quick video to understand more about this exciting new concept:
If you would like to know more about what ZEROTAPE could do for your business, please contact the team at Acopia on 0845 075 6111 – we would love to let you know about this unique product.
Start a packing revolution in your warehouse!
With so many packaging solutions on the market, it’s easy to find one that suits your particular product, no matter how niche. However, there are times that when it is not always so simple and that’s when you need expert advice to help you ensure your precious mechanise not only arrives at its destination in prestine condition, its internal packaging also creates a wondeful un-boxing experience for your customer.
Innovation in packaging is something we excel at and with our collaborative approach, we work with you to understand your needs and challenges. Understanding your product is also important to us so our recommendations can fully resonate with your audience as well as satisfying your delivery needs.
With over 40 years in the industry, creating bespoke packaging is one of the many specialisms we have developed, gained with working with many of our clients who need something a bit special or different!
Often converations will start with simple sketches like the ones below before they are developed further.
We take alot of time right at the start as we work towards prototypes to make sure we have considered everything that is relevant to the particular product from logistical criteria such as weight and fragility to the brand and intended audience.
Once the design concept has been agreed – we then produce a number of prototypes for testing to ensure the packaging delivers all that it needs to and all internal compenents, if required, do their job as well as look great! We then work to the finished product, keeping the client aware at each development stage, and the result can be just stunning.
Peper Harrow came to us with their prestigious merchandise – high end quality socks for men. They wanted the packaging to reflect their premium product and we designed a unique packaging solution which really showcased their product and the exclusive nature of it. They were delighted with the end result.
Talk to our product development team today and see what we can do to not only bring your product to life – but also get it to its desination safe and sound.
You may not associate Acopia with Shop fittings and Fit Out, but this is an area we have considerable expertise. It’s wonderful to be able to support and work with our clients in these transformational projects and to see the difference it brings to the store and resulting sales.
Listening to our client is so important in understanding their vision for the shop or store – and often these will be multi-branch. We then take this vison and turn this into a 3D reality, encompassing all that the client needs as well as bringing our years of expertise on the best use of space, key feature areas and the best way to maximise sales.
The customer flow is so important and we assess what will work in the space, creating the correct ambience for the shop to encourage those extra sales from casual browsing. Our collaborative approach delivers sucess time after time.
This is what a typical 3D CAD drawing looks like. We we completed this recently for a client of ours. This is how we approach the space, recreating the environment to best layout the store taking everything like lighting, utillities and storage into consideration.
Once the client is happy with their new store – the build then commences! We can project manage the whole process from liasing with all the utilities and staff involved with the re-fit, to supplying the actual shop fittings to installing them too.
Managing the whole process for our clients ensures we are able to co-ordinate all aspects of the shop fit and deliver the project on time. We supply all the materials and services including floors and ceilings, decorating, signage and accessories, electrical and plumbing work.
The end result and opening day is always a fantastic occasion and we always receive incredible feedback from our clients on the difference we have made to their business.
If you feel it’s time for a makeover – please do get in touch with the team on 0845 075 6111.
As high street retailers begin to report on their post Christmas sales, it certainly seems that the festive season bought no holiday cheer. Big brands such as Next, Primark, Debenhams and Marks & Spencer have all reported losses. Consumers decided to change their purchase habits and preferred to stay at home and shop online instead with the high street suffering its quietest December since 1998.
With the rise of Black Friday in UK culture now, this has further disrupted the traditional Christmas high street environment with savvy consumers using this opporunity to purchase at a guaranteed bargain. Online retailers with no overheads can use this time to market aggressively, further compounding the problems on the high street.
With high street retailers not being able to compete on price, the customer experience in-store has become critical. This is something online retailers can not match and creating a positive and welcoming environment is key. Customer service is an area that bricks and motar shops can really excel in. That personal touch can not be recreated online – it’s a winner and keeps customers coming back.
Making the shopping environment itself is what customers enjoy and making this as special as possible is key. The look, feel and layout plays a huge role in the decision making process as to whether to shop online or visit the high street. Making the most of products, attractive displays and efficient layouts can make all the difference.
Creating standout on the high street has never been more important. Working with and making the most of space is critical. Creating areas of product focus to highlight key stock for browsing customers is a great way to encourage unplanned purchases.
Its always a good idea to work with a company who specialise in creating bespoke shopping environments. At Acopia, we have many years of experience working with and supporting outlets on the high street. We listen to the customer needs and requirements and we then create bespoke 3D CAD drawings so the customer can see their newly designed store before the build. Our clients love this approach as it is often hard to visualise the end result. We look at the space and consider customer flow, this is so important as it influences customer behaviour and ultimately more sales. We can choose the best spots to place merchandise and work towards creating the right ambiance. We also project manage the complete transformation and co-ordinate all the utilities, as well as supplying all the shop fittings.
If you would like to know more about our shopfittings and fit-out services – call the team on 0845 075 6111 to find out how we can make more of your business.
2017 is being predicted to be the year to see the biggest shift away from the high street so far. We saw this in post Christmas sales with empty high streets but on-line retailers were busier than ever.
With some on-line giants now offering same day delivery, the high street is losing some of its appeal. The convienence of shopping at home and being able to effortlessly compare products and prices has become the new shopping habit.
2016 saw on-line sales in retail of over £91 billion and 30% of all shopping in the UK is now done via e-commerce. The way we shop and access products has changed forever and retailers have a challenge on their hands to meet and exceed customer expectations to match their bricks and mortar counterparts.
The 2016 Deloitte Retail Sales Survey found that 71% of consumers stated that free shipping was a distinct advantage when purchasing on-line. The final delivery is of huge importance to the savvy shopper – they want their products delivered on-time and undamaged. Retailers need to balance efficient deliveries to streamline costs and overheads as well as retaining customers with products arriving in pristine condition.
Getting this wrong can be costly. The power of social media and user experience of brands and products can make or break. Consumers are much less influenced by paid media, preferring to listen to peers and associates. This social influence is the new mechanism for product and brand review. The new camera for a birthday present arriving damaged is a headache and a disapointment for the consumer and could potentially stop a future sale. Poor protective packaging reflects badly on the retailer as it is seen by the consumer as lacking in care and attention to detail.
Working with a packaging partner who can assess individual packaging needs can ensure you are cost efficient and using the right packaging for the right products, supporting a great consumer experience and future sales.
Why not speak to our team about a product packaging review and let us work with you to ensure you are cost effective as well as ticking all the right boxes with your customers!
Looking to make a great start to 2017? Reducing business costs will no doubt be high on your list of resolutions.
A simple product change to your existing supply chain can yield staggering savings both in productivity and cost.
The humble reel of adhesive tape has been re-imagined and transformed to deliver tangible business benefits.
How it can work for your business
The clever bit is in the revolutionery redesign of the size of the core. So simple, yet this change has the power to transform the bottom line.
In a recent study, a packing line was using standard tape, 66mm rolls fitted on a core size of 75mm. Each operator would replace the tape every 39 boxes, on average. What this meant was every 16 minutes, the roll needed to be changed. That’s a great deal of down time over a day, a week, a year – it all adds up.
When e-tape was introduced to this company, the results were startling. The clever core design of 50mm came into its own. With an increased length of tape on each role due to the smaller core, it means each roll has two and a half times more tape on every reel!
What did this mean? For this particular company – it saved 45,000 roll changes in 12 months!
What did it mean everyday for the packing line? The rolls only needed to be changed 9 times instead of 20 times a day – which meant the operator could pack up to 10 more boxes a day.
So much more than a roll of tape!
So not only can cost savings be found, there are also the storage benefits as less boxes are required. You can also do your bit for the environment too with an eco friendly variation. It’s also possible to have tape custom printed as well as the recognisable Fragile and Security Seal.
Still need convincing?
Acopia are delighted to bring you this incredible product and we have an excellent offer to get you started. We are so convinced your team will love using this product and that it will deliver real benefits that we offer a FREE product trial – just call us on 0845 075 6111 to find out more. We also offer FREE dispensers on your first order.
Call the team now to start saving!
Creating innovative ways to display product in-store to generate areas of interest and focus for shopping customers is a real challenge for many retail outlets. Space is often an issue so displaying product effectively to encourage and increase purchasing is an absolute requirement.
The customer experience must always be at the forefront of all decison making, creating the illusion of space where it is limited, planning the natural flow through the shop to encourage customers to explore and lighting options to enhance the environment are just some of the considerations that will produce great returns of investment. Getting these right and more will encourage a high number of repeat visitors that will become your regular shoppers as they enjoy visiting your outlet.
We have a collaborative approach and a range of display solutions that create the perfect environment to support optimal sales.
Functional, modern and flexible product display
At Acopia – we have many display solutions and the Elite range is one of our most popular. An extremely versatile option which can be used for general display, books and shoes. With reinforced shelves for heavy items and a sloping shelf to display shoes, it really is adaptable and looks great as well.
No screws are required to assemble this stand and the look can be completely altered to suit your requirements and environment.
3D Retail Experience
Acopia prides itself at being at the forefront when it comes to providing support, advice and materials for your shop-fit. We can project manage the whole process for you, from concept stage, to designing your store layout, supplying all the materials and project managing the actual fit-out.
We work with you right from the start to bring your ideas and plans to life. We take your vision and turn it into reality before a single pot of paint has been opened. We pride ourselves at being at the cutting edge in the industry by being able to present you with 3D drawings of your finished shop!
Talk to the team on 0845 075 6111 to find out more about our full service.
In a typical retail environment, overheads account for at least a quarter of all operating costs, which in turn could equate to between 6-8% of revenues.
Tackling this is often deemed to be a formidable task, too involved to justify the time spent. However, by using a specialist supplies company for all consumables sourcing, surprising savings can be achieved.
We understand your challenges, especially how spend is perceived by donors. They want to know that as much of what they invest with you gets passed on directly to those in need. Donors want to believe in accountability and responsible spending – making their donated pounds work hard. The overhead debate is one that charities need to manage effectively. Typically donors think about 10% of their donations at worst are apportioned to administration.
The overhead debate is one that charities need to manage effectively and this is the one area that charities can make real cost savings by taking simple steps to manage where consumables and Goods Not For Resale are bought.
As a proud member of the Charity Retail Association, Acopia are the single source supplier of choice for the charity sector. Working in partnership with charity and hospice retailers across the UK, we can deliver tangible savings not only to your profit and loss, but also to your resource and administration too.
We have developed a bespoke portal to provide complete visibility of product ordering across multiple outlets so you are always in control of spend. Keeping spend with a single source will reduce administration costs as well as saving vaulable time for your staff.
Talk to one of our team on 0845 075 6111 and find out how we can make those all important savings for you.
Like the look of the display system in the photograph? Contact us to find out more.
Ever since the introduction of the simple carrier bag in retail, the huge opportunity for branding and advertising has been exploited by savvy marketeers.
Getting your brand in front of your target audience is the number one priority for your business and looking for ways that provide longevity for your investment is key. Today, custom bags still present great value for money, turning your loyal customers into mobile advertising hoardings!
Give your brand staying power
Research has shown that a printed packaging bag can have far greater brand penetration than a 2 minute television advertisement. Once the advertisement has ceased airing, the power of branded bag and associated good customer experience with their purchase, remains with the consumer far longer than the advertisement. Everytime the consumer re-uses the bag, they are reminded of the quality of the product.
Your brand ambassadors
Your loyal customers do so much more than spread the word about your brand up and down the high street on a busy shopping day, they actually become your brand and product ambassadors. They associate themselves with your brand values and the quality of your products and are proud to be seen having made a purchase with you and this in turn is transferred to their peer group in the shape of your latest printed carrier. All this from the humble carrier bag!
Retail packaging today has become so creative in terms of design and materials, consumers love quality styling and imaginative design packs a punch. It’s your chance to make an impact and create an instantly recognisable statement on the high street and elsewhere. With Christmas round the corner, it’s a great opportunity to produce festive alternatives to your existing bags.
Strengthen Your Brand With Acopia
To make your brand work harder and reach more of your target audience – talk to Acopia about producing beautiful bespoke printed carriers that your customers will be proud to be seen with.
About the picture:
Acopia client Montezuma’s one colour printed bag, printed onto kraft paper with white twisted handle – photographed by Jonathan Fridlington Photography
Whether you are dispatching the latest smart phone to your customers, distributing camera lenses to your retail outlets or sending replacement aviation parts to your logistics team – on the face of it they have nothing in common, in fact they do. They are high value items as well as being incredibly fragile and sensitive to compression, drop, vibration and shock.
So does your protective packaging pass your supply chain test or do you need something a little bit more specialist?
There is an innovative range of protective packaging available specifically designed with these high value items in mind. The JoeyPack range is the truly flexible solution which you can trust to keep your goods safe through the rigors of delivery.
Thoroughly tested and receiving resounding success in the Europe, Acopia are thrilled to be able to offer this in the UK. With 5 packaging innovations in the range – there is Joey Pack solution just perfect for your needs.
The beauty of the range is that the packaging is both the internal protection as well as the shipping box – created after simple assembly. This delivers savings across a whole range of your overheads – transport, storage, productivity and time savings, additional protective packaging, the list goes on.
The range includes retention packaging with crash lock bases and quick fastening that avoids gluing and adapts perfectly around product.
Stretch packaging creates compartments where manuals, remote controls or cabling can be held securely along with the product. This can fit a wide range of components and the stretch film protects corrosion sensitive products.
The Swift solution is the all in one retention packaging which packs around your product in 6 easy steps and is ready to ship in 10 seconds. It also has its own integral sealing and can even be recycled by the recipient!
The Sling is the suspension packaging answer for heavy goods up to 35kg. Assembled in 4 easy steps and the product is securely ‘clamped’ in place and surrounded by a protective stretch film.
The Safe option offers extraordinary protection against shock and vibrations. 6 easy steps and fragile circuit boards and electronics are protected in this lightweight and robust solution.
The Special offers complete protection for laptops, plasma and LCD screens and panels, up to 50kg in weight. Drop tested to UPS standards, the Special offers incredible protection as well as reducing costs on storing and shipment.
Why not talk to us at Acopia about selecting the best packaging solutions from the innovative Joey range for your products so you can enjoy cost reductions and peace of mind too.
With warehouse costs increasing and set to rise further in 2017, a functioning and spacious warehouse has become the new hot property. If your business is lucky enough to secure what little spare warehousing there is left, those still searching will have to contend with chronic shortages as the demand from e-commerce continues to grow.
Kevin Mofid Director of logistics at Savils warned that of 420 million square feet of warehousing space in the UK, there is “very little on the market, and what there is, is going to see its rent increasing”. In 2015 Amazon was utilising 10% of all warehouse demand – this is only set to continue into 2017.
Location, location, location
James Nicholls, architect at Stephen George & Partners commented that whilst warehouse demand still centered around the Midlands, the nature of goods being dispatch is changing which is now being reflected in warehouse design with the call for longer, thinner and taller buildings. Location is of great importance for e-commerce, with some now offering same day delivery, so proximity to good network and distribution links are crucial.
Make the most of what you have
There is lots you can do to release more space in your existing warehousing. These can range from rationalising the stock you hold, having more of your fast moving items and less of what moves slower, to making physical changes to the building’s structure.
A simple inventory check will reveal this and good inventory management is the answer here. An example of when this goes wrong saw a mid-sized consumer goods supplier upon reaching a full warehouse brought in a consultant who revealed that 600 of the 3,000 pallets had not been used for 12 months. It’s time to rationlise and reduce obsolete product.
Perhaps you have the space to add another level such as a mezzanine and have an area of smaller products with spate pick lists. You may be able to use the space over the aisles themselves, creating tunnel racking which can improve load capacity between 5% and 10%.
Store it for FREE – the cheapest option!
At Acopia, we are happy to provide our clients with FREE storage facilities in our secure warehousing, giving you peace of mind that your product is ready whenever you need it. We can get your product wherever it needs to be and you are also more than welcome to collect directly from us.
Talk to us about our FREE warehousing facilities on 0845 075 6111 today.
The Acopia website is now LIVE!
Following our recent re-brand, we are delighted to announce that our new website is now live. It’s your chance to discover more about Acopia and our full range of services.
You may know us already for our protective packaging or for our retail consumables – in fact we offer so much more.
There’s more in store at Acopia!
No one in the industry has our experience or knowledge gained over 40 years with working with our clients on bespoke business solutions. We operate in a diverse range of sectors, servicing industry from Aviation to Healthcare to Sports & Leisure.
From looking after your warehousing and storage needs, to working with you on bespoke product development – our team of experts are on hand to ensure you get the very best out of your partnership with Acopia. Our specialist sales support team are your first port of call with non-stock items and special requirements.
3D Retail – Shop Fit and Fit Out
We specialise in innovative ways to display product in-store to create areas of interest and focus for shopping customers.
We have a collaborative approach and a range of display solutions that create the perfect environment to support optimal sales.
Acopia prides itself at being at the forefront when it comes to providing support, advice and materials for your shop-fit. We can project manage the whole process for you, from concept stage, to designing your store layout, supplying all the materials and project managing the fit-out.
We work with you right from the start to bring your ideas and plans to life. We take your vision and turn it into reality before a single pot of paint has been opened. We pride ourselves at being at the cutting edge in the industry by being able to present you with 3D drawings of your finished shop!
Discover more at Acopia
Consolidating a company’s supply base is one of the major factors in streamlining and reducing process costs. Being efficient when choosing suppliers for your Goods Not For Resale (GNFR) can greatly improve the bottom line.
Under a single source supply strategy, companies can work towards reducing the number of not-for-resale commodity suppliers they need to trade with.
By consolidating purchases made to a single supply partner frees up time and provides full visibility and control over all purchases made. Some suppliers will go the extra step by building a bespoke procurement web portal, making the process even easier. At Acopia, we have just done that with Single Source and if your business has multiple outlets who all need to order stock, we can support that too with our new service MyAcopia.
Areas of GNFR focus includes packaging, retail consumables, shop fittings and display systems, janitorial supplies and cleaning products, canteen and refreshment supplies, office stationery, print and posters and work wear.
Cost savings through consolidation
A small reduction in a company’s supply base can make substantial savings in back office and hidden or ‘soft’ process costs. Few companies realise the true cost of procurement which is generally accepted to average more than £50 per transaction. Consolidating just one supplier who you order from, say twice a month, can easily deliver savings of over £1,000 per annum – an incredible saving from simply consolidating process.
Having a single place for your staff to visit for all online ordering can also improve the compliance of using preferred supplier contracts, which in turn reduces ‘maverick’ spend. This can be particularly effective for group companies, with multiple site locations.
Using a single source procurement method can also help in situations where very well meaning and conscientious staff place two individual orders with two separate suppliers to achieve a few pounds saving. They think they’ve done a great job and have saved the company money, but unfortunately they ended up costing your business substantially more than they have saved, because they are unaware of the costs associated with processing and time spent with raising that second order.
For that reason, it is particularly important that any implementation plans are supported by and driven down from the top of the management chain – with clear instructions to users in terms of where they should buy and why!
If you would like to talk to Acopia about our full Single Source service – we would be delighted to assist. Call us on 0845 075 6111.
As the festive season gathers pace – it’s time for those final stock checks to make sure you’re ready for the busiest time of the year. The sooner businesses prepare, the sooner they are equipped and able to respond effortlessly with demand.
With the ‘next day delivery’ culture at its height – do you have the resources in place? On-line shopping and the world of e-commerce has changed the landscape of purchasing forever with the supporting shipping and packaging industries set to grow and grow.
The season is not without its challenges and it’s a time to be cost effective. There is a balance to be sought in keeping protective packaging costs low as well as ensuring precious Christmas gifts arrive on time and undamaged, keeping claims to a minimum. The last thing you want are unhappy customers at Christmas time!
Here are 4 quick tips to keep you smiling this Christmas
- Work with a packaging expert who can advise you on the best packaging solutions for your products. They will understand what it takes to get your product through the rigors of shipping, arriving unscathed using the most cost effective materials. There are time and cost savings to be had here when you work with a trusted industry expert.
- Huge shopping events in the run up to the festive season can see unprecedented spikes in orders. Black Friday is now very much part of British Culture and this year sees it all happening on 25th of November. Staying efficient during peak times like this is critical for both your loyal customers as well as new ones.
- Worst case scenario planning can keep you head and shoulders above competitors. Share with your customers your plans where you can and invite feedback. Build this into your planning and feel confident in your resulting solutions.
- Automate where you can – a great deal of your protective packaging and strapping processes can be automated. Again, your trusted packaging partner can advise on the very best solutions for your needs.
There are many machines available now that provide flexibility and optimisation of your protective packaging processes. The machines are simple and easy to use, requiring minimal training in order to master time and cost saving efficiencies.
Protecting precious cargo
You need your products to arrive in pristine condition and having your own protective packaging systems in house, you are in complete control. There is nothing more disappointing for your customer or recipient to receive damaged goods, equally packaging overkill can cause frustration so choosing the right packaging for your product needs is paramount.
Popular with Acopia Clients
Here is a quick overview on some of the most popular machine with our clients:
Air Pillow and cushioning – the Airtech Range
This versatile range comes in 3 machine sizes so you can order the correct one for your business needs.
The smaller machines, Airtech 2000 and 4000, are at home on a table top, whilst the larger 6000 is comfortable in the busiest of environments. All machines are completely programmable and are easily integrated into your packaging process. Adaptable air pressure and speeds makes this a great solution.
Make your own void filling
Our Ecopax Shredding systems are a great solution if your business produces a lot of waste cardboard. What better than to re-use and recycle to create your very protective packaging. Not only can you reduce costs on purchasing protective packaging, you also eliminate all your cardboard waste disposal costs as well as reducing your environmental impact – talk to us about the Ecopax range.
The Power of Paper
Available in three machine capacities, this ingeniuos range produces multi-layer void fill with all the machines controlled by a foot pedal, leaving the users hands free to pack product.
With the range increasing in capacity and speed – there is a Papertech solution for you. The machines are easy to load and with the machine producing a range of void filling finishes – this really is a versatile and cost effective alternative.
All these machines are available through Acopia and we would be delighted to provide a free demonstration. Talk to us about our full range of automated protective packing products.
Europe is at the forefront of the green revolution as businesses recognise both the environmental, reputational and financial benefits of a greener supply chain. The research agency Global Industry Analysts estimates the worldwide market for sustainable packaging was worth more than $149 billion in 2015, and this is set to grow. Many businesses anticipated this change in the market and adapted their packaging with a focus on a greener product.
Reputation, reputation, reputation
Sustainable packaging goes beyond purely reducing the environmental impact, brands want to be seen embracing this important component of their product supply. Today’s consumers and businesses are asking more of the brands they engage with and partner with and responsible environmental choices are key in decision making and part of their customer journey to becoming a brand ambassador. With the digital arena becoming the modern day word of mouth, end user approval and recommendations of your greener packaging solutions will help to lock-in an ethical customer base who will happily talk positively about your brand.
Set the Standard
It’s also an opportunity to review your competitor’s activities and allows you to perhaps steal the edge by offering greener packaging solutions. Being recognised for your contribution to reducing impact on the environment is wonderful for your reputation and these are some areas for consideration:
- check that all corrugated packaging contains a high level of recycled material
- consider micro-flute board for easier printing
- use higher proportions of recycled material in cartonboard in non-food applications
- consider using a laminated cartonboard with some recycled content for packaging food products
Acopia can assist with ensuring you select the right packaging for your products.
Small changes – big differences
Making even small changes to your packaging can make all the difference and will allow you to promote your greener choices and show you care. From simply choosing brown paper self adhesive tape (an ecological alternative to vinyl and polypropylene) to creating your own protective packaging by recycling your cardboard waste with a shredder where considerable cost savings are to be made – there are lots of opportunities to make a difference.
Talk to us about our full range of greener solutions which have been selected from either a truly sustainable source or made using a significant proportion of recycled material, we can advise on the best choices for your business.
As many of you head into your busy season with Christmas preparation now firmly on the radar, it’s also a time to think about those clients and exceptional suppliers who you wish to thank.
Choosing the gift that will be universally welcomed can be a hard task. You can not go wrong with the traditional choices of festive foods, hampers and the celebratory tipple.
One of our clients Montezuma have recently announced their Christmas range – guaranteed to bring a smile to any recipients face. Montezuma’s brand is synonymous with luxury and what better way to show your appreciation than with a gorgeous chocolate gift. Their range this year includes Chunky chocolate snowmen, Christmas truffles, drinking chocolate and chocolate snowballs – all sure to be on wish lists nationwide. One thing all festive corporate gifts tend to have in common is that they make for delicate deliveries so ensuring your gifts arrive in pristine condition and on time is a must.
The finishing touches
Hampers, biscuits and chocolates all look wonderful in branded jute or gift bags and adds that lovely touch to your festive thank you. Keeping them looking their best needs some thought and robust outer and protective packaging is called for. Outer packaging does not have to be boring and what better time of year is there to make a splash with a festive printed design, along with your brand.
When it comes to sending a bottle of wine or champagne this needs some specialist packaging! There are choices of wooden boxes, special wine bottle carrier and lightweight mail safe boxes too.
Saying a festive ‘thank you’ does not have to cost a lot and with simple and well thought through packaging, not only will your deliveries look seasonally gorgeous – they will also arrive looking their very best.
Talk to us about managing your corporate gift packaging and dispatch – we would be delighted to be involved.