4 things to think about when selecting packaging for a product

Choosing the perfect packaging for your product is as important as your product and your product design itself. Packaging that is both consumer friendly, cost effective and has the protection capabilities you require can be difficult to source.

Our quick tips can help you focus on how to determine what’s right for you!

Set Your Budget

Before you even start your selection process, you need to think about how much you are planning to spend on protecting your product. Once you have defined a cost, this will determine what options are open to you in terms of materials, the quality of the packaging and if there is money to spend on printing or making the most of bespoke opportunities.

Think About Your Product

You will also need to consider your product. Would it be vulnerable in minimal protective packaging? Is it fragile and easy to crush? If the answer is yes – you will need to think about a more robust material to keep it safe in transit. If your product is food produce, for example, you will need to think about the best packaging methods and materials that will keep your food fresh and prevent contamination.

How Are You Transporting Your Product?

How your is being stored and transported is another area for consideration. Is it going by post, courier or air freight for example? Will it need to be stored in a freezer or temperature controlled conditions? Is your chosen packaging be robust enough to withstand this duress. You may need to invest in testing your packaging in these environments to ensure it can still perform.

Does the packaging reflect your brand?

Finally, does your packaging reflect your product as well as your brand? If your company core value is in support of the environment, you will need to make sure your packaging is recyclable – customers and end users would expect to see this. Your brand values should not just be empty words, it’s the foundation of your company and product line.

Maybe what you require is not an off the shelf product and you need some help in  innovative packaging design and functionality. You can see some useful hints and tips to start the process of bespoke packaging here. 

Talk to your provider about all the options available to you to ensure your packaging not only makes an impact, it keeps to your core values too.