When your retail space first opened – it was bright, fresh, shiny and welcoming. It stocked the latest must-have products, lovingly displayed and was the place to go – people just loved to shop with you. Now all that seems to have changed – so how can you revitalise your retail space and get your customers flooding back in? How do you know if it’s time for a makeover? Here’s our top 5 guide to knowing if it’s time to make a change!
How is the space layed out?
Optimising your space is a science – especially when it is at a premium. Thinking about customer flow through the space and how they can interact with your products is key. Assessing what will work, creating the correct ambiance for the outlet to encourage those extra sales from casual browsing all works to maximise those opportunities. Working with an expert in customer flow and product placement can really deliver an enormous return on investment.
Is your store consistent?
What does your store say to your customers? Is your signage, for example, the same throughout or are some in colour, black and white, computer generated or even handwritten? Do you have a brand theme for all your displays? Signage, display solutions and mannequins should all work together in a polished harmonious look to support your brand.
How do customers react to your products?
Are your displays crammed full of products that don’t invite customers to interact with them? Is it all shown in the same way with nothing standing out as key product promotion areas. If it overwhelms your customers, the likelihood they will leave without purchasing. Take a step back and a fresh look at your displays – what do you see?
Does Your Store Look Past It Best?
Retail thrives on bringing customers the very latest trends. It’s all about What’s New? Just as music and clothes fade in and out of fashion – store interiors have style trends too. What looked great in 2010 might be looking a bit tired today. Take an honest look – is it in need of an refresh?
Are Your Sales Suffering?
Business does not need to be dire straits to benefit from a makeover, stagnant sales are the first sign something may be wrong. Strike now whilst customers are still coming through the door.
Working with an industry expert can really help you look at your retail space objectively and work with you to achieve a great result. At Acopia, we pride ourselves in providing turn-key solutions for Fit-Out by managing the entire process as well as supplying all the display items.
Why not give our friendly team a call and find out what we can do for your retail space – we’d love to hear from you.