There is no escaping product packaging. Whether it’s at the visit to the supermarket or when receiving goods ordered online – consumers are bombarded with visual ‘messages’ or clues that subtlety tells the shopper all about the quality of the product. Packaging complexity and design continues to evolve to meet changing needs and requirements – and the greatest changes are to be seen in the world of e-commerce and the growing consumer reliance on this.
Bang On Trend?
Recreating that in-store visual experience in the consumer’s home can be a challenge, but with great design and packaging that reflects the product and supports the brand – the packaging can become so much more of the whole experience. So what’s hot for 2018? We take a look at 3 key trends
Eco Friendly Packagings
With the focus on the environment never more important, brands are keen to align themselves eco-friendly alternatives for packaging that not only save the world but look beautiful too. So using less plastic and re-usable packaging will resonate with consumers.
Finding green solutions for protective packaging couldn’t be easier. At Acopia we have a complete range of packaging products from truly sustainable sources, selected on merit and significantly reduce their impact on the environment.
A recent survey confirmed that consumers are very much eco-aware and 57% stated that eco-friendly packaging was important to them with 61% claiming that they think about whether products they are potentially purchasing are using eco-friendly packaging.
The fabric of today’s society is based on fast access, disposabilty and immediate response – Vintage is the antidote to this. People are looking for nostalgia and permanence. The vintage or retro look has never been so popular and it’s an opportunity to reach out to a new demographic and revitalise a brand.
It has never been so important today for brands to ‘speak’ to their customers. This was a huge trend in 2017 and will continue to be strong in 2018. Personalised packaging gives the customer the opportunity to become part of the experience, or even the chance to personalise the product itself with brands such as Nike offering custom colour options on their trainers for example.
At Acopia, we specialise in creating extraordinary packaging solutions for the brands we look after. Speak to our friendly team about harnessing the latest trends and revitalising your packaging!