Europe is at the forefront of the green revolution as businesses recognise both the environmental, reputational and financial benefits of a greener supply chain. The research agency Global Industry Analysts estimates the worldwide market for sustainable packaging was worth more than $149 billion in 2015, and this is set to grow. Many businesses anticipated this change in the market and adapted their packaging with a focus on a greener product.

Reputation, reputation, reputation

Sustainable packaging goes beyond purely reducing the environmental impact, brands want to be seen embracing this important component of their product supply. Today’s consumers and businesses are asking more of the brands they engage with and partner with and responsible environmental choices are key in decision making and part of their customer journey to becoming a brand ambassador. With the digital arena becoming the modern day word of mouth, end user approval and recommendations of your greener packaging solutions will help to lock-in an ethical customer base who will happily talk positively about your brand.

Set the Standard

It’s also an opportunity to review your competitor’s activities and allows you to perhaps steal the edge by offering greener packaging solutions. Being recognised for your contribution to reducing impact on the environment is wonderful for your reputation and these are some areas for consideration:

  • check that all corrugated packaging contains a high level of recycled material
  • consider micro-flute board for easier printing
  • use higher proportions of recycled material in cartonboard in non-food applications
  • consider using a laminated cartonboard with some recycled content for packaging food products

Acopia can assist with ensuring you select the right packaging for your products.

Small changes – big differences

Making even small changes to your packaging can make all the difference and will allow you to promote your greener choices and show you care. From simply choosing brown paper self adhesive tape (an ecological alternative to vinyl and polypropylene) to creating your own protective packaging by recycling your cardboard waste with a shredder where considerable cost savings are to be made – there are lots of opportunities to make a difference.

Talk to us about our full range of greener solutions which have been selected from either a truly sustainable source or made using a significant proportion of recycled material, we can advise on the best choices for your business.

As many of you head into your busy season with Christmas preparation now firmly on the radar, it’s also a time to think about those clients and exceptional suppliers who you wish to thank.

Choosing the gift that will be universally welcomed can be a hard task. You can not go wrong with the traditional choices of festive foods, hampers and the celebratory tipple.

One of our clients Montezuma have recently announced their Christmas range – guaranteed to bring a smile to any recipients face. Montezuma’s brand is synonymous with luxury and what better way to show your appreciation than with a gorgeous chocolate gift. Their range this year includes Chunky chocolate snowmen, Christmas truffles, drinking chocolate and chocolate snowballs – all sure to be on wish lists nationwide. One thing all festive corporate gifts tend to have in common is that they make for delicate deliveries so ensuring your gifts arrive in pristine condition and on time is a must.

The finishing touches

Hampers, biscuits and chocolates all look wonderful in branded jute or gift bags and adds that lovely touch to your festive thank you. Keeping them looking their best needs some thought and robust outer and protective packaging is called for. Outer packaging does not have to be boring and what better time of year is there to make a splash with a festive printed design, along with your brand.

When it comes to sending a bottle of wine or champagne this needs some specialist packaging! There are choices of wooden boxes, special wine bottle carrier and lightweight mail safe boxes too.

Saying a festive ‘thank you’ does not have to cost a lot and with simple and well thought through packaging, not only will your deliveries look seasonally gorgeous – they will also arrive looking their very best.

Talk to us about managing your corporate gift packaging and dispatch – we would be delighted to be involved.