Europe is at the forefront of the green revolution as businesses recognise both the environmental, reputational and financial benefits of a greener supply chain. The research agency Global Industry Analysts estimates the worldwide market for sustainable packaging was worth more than $149 billion in 2015, and this is set to grow. Many businesses anticipated this change in the market and adapted their packaging with a focus on a greener product.
Reputation, reputation, reputation
Sustainable packaging goes beyond purely reducing the environmental impact, brands want to be seen embracing this important component of their product supply. Today’s consumers and businesses are asking more of the brands they engage with and partner with and responsible environmental choices are key in decision making and part of their customer journey to becoming a brand ambassador. With the digital arena becoming the modern day word of mouth, end user approval and recommendations of your greener packaging solutions will help to lock-in an ethical customer base who will happily talk positively about your brand.
Set the Standard
It’s also an opportunity to review your competitor’s activities and allows you to perhaps steal the edge by offering greener packaging solutions. Being recognised for your contribution to reducing impact on the environment is wonderful for your reputation and these are some areas for consideration:
- check that all corrugated packaging contains a high level of recycled material
- consider micro-flute board for easier printing
- use higher proportions of recycled material in cartonboard in non-food applications
- consider using a laminated cartonboard with some recycled content for packaging food products
Acopia can assist with ensuring you select the right packaging for your products.
Small changes – big differences
Making even small changes to your packaging can make all the difference and will allow you to promote your greener choices and show you care. From simply choosing brown paper self adhesive tape (an ecological alternative to vinyl and polypropylene) to creating your own protective packaging by recycling your cardboard waste with a shredder where considerable cost savings are to be made – there are lots of opportunities to make a difference.
Talk to us about our full range of greener solutions which have been selected from either a truly sustainable source or made using a significant proportion of recycled material, we can advise on the best choices for your business.