When your retail space first opened – it was bright, fresh, shiny and welcoming. It stocked the latest must-have products, lovingly displayed and was the place to go – people just loved to shop with you. Now all that seems to have changed – so how can you revitalise your retail space and get your customers flooding back in? How do you know if it’s time for a retail makeover? Here’s our top 5 guide to knowing if it’s time to make a change!
How is the space layed out?
Optimising your space is a science, especially when it is at a premium. Thinking about customer flow through the space and how they can interact with your products is key. Assessing what will work, creating the correct ambience for the outlet to encourage those extra sales from casual browsing all works to maximise those opportunities. Working with an expert in customer flow and product placement can really deliver an enormous return on investment.
Is your store consistent?
What does your store say to your customers? Is your signage, for example, the same throughout or are some in colour, black and white, computer generated or even handwritten? Do you have a brand theme for all your displays? Signage, display solutions and mannequins should all work together in a polished harmonious look to support your brand.
How do customers react to your products?
Are your displays crammed full of products that don’t invite customers to interact with them? Is it all shown in the same way with nothing standing out as key product promotion areas. If it overwhelms your customers, the likelihood they will leave without purchasing. Take a step back and a fresh look at your displays – what do you see?
Does Your Store Look Past It Best?
Retail thrives on bringing customers the very latest trends. It’s all about What’s New? Just as music and clothes fade in and out of fashion – store interiors have style trends too. What looked great in 2019 might be starting to looka bit tired today. Take an honest look – is it in need of a refresh?
Are Your Sales Suffering?
Business does not need to be dire straits to benefit from a makeover, stagnant sales are the first sign something may be wrong. Strike now whilst customers are still coming through the door so they can tell like minded friends about your latest look! Show it all off on facebook and instagram and even have a grand re-opening! Incentivise it by offering a free gift for the first 10 people through the door on open day.
Working with an industry expert can really help you look at your retail space objectively and work with you to achieve a great result. Choices in colour and lighting as well as help with effective display and fittings will all pay dividends at the till! Is it time for your retail makeover?
