Category "Packaging"

Festive packaging is the perfect way to have some fun with your brand and create something which your customers will look forward to every year. When the first days of winter are heralded by Starbuck’s latest holiday themed coffee cups, which has now become a firm tradition with customers, what’s stopping you creating the same buzz and anticipation around your brand this Christmas? We take a look at some ideas that can be easily implemented, that engages customers and keeps them coming back year after year!

Enhance your customer’s unboxing experience this Christmas

Brown shipping box with Christmas branding

Consider festive branding on your packaging

Nothing says ‘value’ more to a customer than a bespoke festive design printed on your shipping packaging. What better time to delight and make a special occasion of receiving your parcel! Depending on your brand, this could be a stylish subtle addition to your packaging or something more bold and colourful. It’s time to get creative and the possibilities are endless to capture a bit of festive magic and sparkle! It could be something as simple as changing your logo to seasonal colours or going full out with printing in silver or gold foil for a touch of luxury.

If you don’t have time to produce a festive edition of your parcels, how about looking at developing seasonal tape or large stylish labels to carry your message and make it feel different from your usual shipments.

It doesn’t have to be costly, how about a simple festive ribbon to add a bit of wow to your packaging. Nothing shouts luxury and glamour more than ribbon. It’s just a small and inexpensive addition to your process that brings unexpected cheer and is most likely to be kept by your customers too. You can keep this simple with a festive design or include your logo for something more distinctive and personal.

The Personal Touch

Brown gift card with red writing

A cheery Christmas thank you!

It’s the perfect time of year to say thank you to your loyal customers and what better than a personal note to thank them for their custom over the year as well as being an opportunity to welcome new ones. This could be something handwritten or made to look as such so it still looks special. A simple gift tag with a festive theme as a thank you is just as good. Perhaps you could include a company Christmas card or a photograph of the team in festive attire – your customers will love this simple gesture.

If you are seeking greater engagement with your customers, why not talk to the experts at Acopia. We have over 40 years experience in retail and branding and we can help build your brand in 5 easy steps – click here to find out what we could do for your business!

Happy holidays!

Main image via Glossier

 

We are all being asked to do more with less and taking time to review existing operations and processes is the perfect place to start. It maybe just the opportunity to apply new thinking or seek advice in simplifying and streamlining work flow and logistics in the warehouse, gaining greater control and enhanced efficiencies. So if maximising productivity, remaining competitive and creating an agile, responsive packaging operation is important to you for 2019, then being able to automate your packaging process may be the key to not only lowering costs but also a way to introduce safer and leaner working conditions.

Lean Green Clean

Increasing productivity as well as reducing costs are most certainly your key drivers but your end users and customers will also be interested in your process from an environmental aspect. Automating your process still supports you in making those necessary environmental changes in terms of the materials you use for your protective packaging. We supply a number of options for void filling which are all either recyclable by the end user or made from sustainable sources. We also supply machinery that allows you to create your own void filling from card. Whether you require automation for box erection at the start of the process or with strapping and securing prior to despatch, we have an automated solution for you.

Create Protect Secure – Automate

At Acopia – we supply machinery for every step of the process and all equipment is equally at home in a manual packaging setting or integrated as part of a fully automated process. We can identify where to make the optimal changes to your process to yield the greatest results. Experts in packaging and procedure for over 40 years, we work with many clients on process improvement and delivering greater returns on investment. Each setting is unique and the amount of automation needed is different. We don’t adopt a one size fits all approach – we analyse every aspect and suggest change where we know it will make a real difference.

If you would like to know more, please get in touch. Let us know about your current challenges, bottlenecks and headaches and we can help you to achieve effortless automation for your packing line.

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Today packaging is the combination of science, art and technology of protection, storage and distribution. It’s a multi-million pound industry which involves marketing, design, material testing, user experience, market research, packaging engineering, compliance and shipping. Packaging’s function to protect contents is also leveraged to sell product. It’s been quite a journey from the earliest known form of packaging which were made from natural materials such as leaves and weaved grasses. It’s interesting to see that we have today come full circle, given all the different materials available on the market today, as consumers have become increasingly discerning with a desire for packaging materials from natural and sustainable sources.

Packaging – the early years!

Glass bottle packaging

Glass bottle packaging

Paper is the oldest re-shapeable packaging material. Mulberry tree barks were used in China in the 1st and 2nd centuries B.C to wrap food with paper making techniques improving during the following 1500 years and transported to the Middle East. It is thought that glass and wood packaging have been used for over 5000 years with the emergence of glass storage “pots” being used in Ancient Egypt. In 1823 a patent was awarded for the first example of metal packaging and as we moved into the 1900’s – paper and cardboard began to increase in popularity until plastic appeared on the scene.

Modern Day Materials

General use of plastics in packaging really came into it’s own after World War 2 (even though it was first conceived in 1838). Polythene was used in abundance during the war and quickly established a market for numerous applications. Consumers would have seen their wax paper used in bread packaging replaced by plastic. The growth in plastic packaging increased dramatically from the 1970’s.

Packaging today

Modern premium packaging

Modern premium packaging

With today’s technology and conditions, we have  materials have been replaced by more suitable and economic materials such as glass, metal, plastic, paper and cardboard. During those years packaging was used only for transport and storage, but with these new materials it also became an opportunity for advertising and promotion, and suddenly found itself part of marketing policy. Packaging and design creates the distinction between the same type of products sitting side by side on shelves.

So fast forward to today and our on demand world of ecommerce – with the new focus on packaging with process optimisation alongside brand development.  Bespoke branding on packaging becomes of increasing importance for online retailers with the absence of ‘customer contact’. Customer experience has become the new buzz word with brands leveraging every opportunity to stand out in the crowd -packaging has taken centre stage with product promotion in today’s visual world.

If you would like to talk through your ideas about taking your packaging and branding to the next level, we would love to hear from you.  We have over 40 years of experience – so why not get in touch with our friendly team who would be delighted to hear all about your project! We offer a free non-obligation packaging and process review to help your business to successfully navigate through the maze of choice and options available on the market today – and what’s right for your brand.

 

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As the final quarter of a challenging year approaches, reducing business costs and delivering greater efficiencies in your warehouse will no doubt be high on your list of resolutions for 2019. Did you know that a simple product change to your existing despatch and logistics operation can yield staggering savings both in productivity and cost. The answer lies with e-tape! The humble reel of adhesive tape has been re-imagined and transformed to deliver real business benefits.

How e-tape can work for your business

The clever bit is in the revolutionary redesign of the size of the core. So simple, yet this change has the power to transform the bottom line.

In a recent study, a packing line was observed using standard tape, 66 mm rolls fitted on a core size of 75 mm. Each operator would replace the tape every 39 boxes, on average. What this meant was every 16 minutes, the roll needed to be changed. That’s a great deal of down time over every day, every week, all year – it all added up.

When e-tape was introduced to this company, the results were startling. The clever core design of 50 mm came into its own. With an increased length of tape on each role due to the smaller core, it meant each roll had two and a half times more tape on every reel!

The results!

What did this mean? For this particular company – it saved 45,000 roll changes in 12 months!

What did it mean everyday for the packing line? The rolls only needed to be changed 9 times instead of 20 times a day – which meant the operator could pack up to 10 more boxes a day.

So much more than a roll of tape!

So not only can cost savings be found, there are also the storage benefits as less boxes are required. You can also do your bit for the environment too with an eco friendly variation. It’s also possible to have tape custom printed as well as the recognisable Fragile etc.

Still need convincing?

Acopia are delighted to bring you this incredible product and we have an excellent offer to get you started. We are so convinced your team will love using this product that we have a special offer on your first order – just call us on 0845 075 6111 to find out more.

Call the team now to start saving or shop e-tape now!

Or fill in the form below and we will be in touch!

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Find out more about the survey results

 

 

 

We take a look forward to what’s going to be important for industry and with consumers next year. With the implications of packaging in the news and single use plastics of  increasing concern – sustainability, ethical sourcing and recycling will no doubt play a key part in decision making in the months ahead. With consumers looking to brands to behave responsibly, the pressure is on to satisfy with functionality as well as eco friendly solutions that still have the WOW factor!

Shopping for Good

Brands have a tremendous opportunity to be trail blazing and support consumers in adopting positive changes to their shopping baskets. Reducing the environmental impact in processes, sign posting what’s recyclable and how, as well as using materials from sustainable sources all contribute to a better brand outcome as well for the planet. Switching over to environmentally packaging could see an increase in sales and customer loyalty. Customers will see a real commitment and this will leave a lasting impression.

Flexible Packaging

This is one of the most sought after and popular formats of packaging. Flexible packaging readily lends itself to branding and its ability to work across many product areas. With reduced packaging weight with the use of pouches for example and other new developments for retail packaging – it results in cost savings as well as less material waste. National Flexible’s SuperEco laminate film, for example, was been used by UK-based organic food company Infinity Foods, one of our clients at Acopia, to re-launch its brand of pre-packed health foods in a package that is oxy-degradable.

E-commerce

Packaging will continue to play a pivotal role in the customer experience. With 20% of all shopping taking place online, the packaging becomes a key touchpoint with the brand. The packaging becomes just as important as what it contains. Creating unique experiences with personalised branding is set to rise with the emphasis on sharing the experience. The Instagram and You Tube platforms are full of the priceless social proof of shared great brand experiences, showcasing the very best (and very worst in some cases) of personalised packaging.

A selection of luxury products and packaging from Apple

Luxury packaging at its very best

Lap of Luxury

Luxury and specialty packaging is synonymous with premium brands – it becomes an integral part of the brand’s image and research shows that consumers are willing to pay more if packaging looks appealing and luxurious. As well as adding to the value of the product, it also increases brand engagement. The luxury packaging market is forecast to continue to grow by 4.4% reaching $17.6 billion in 2019*

Connect with your customer

The moral of the story is that your packaging is another channel to engage with your customers who will anticipate the next ‘chapter’ of the conversation.

 

Want to try something different? Talk to the team at Acopia to see how we can help you use innovative packaging to engage with your customers.

 

*“The Future of Luxury Packaging to 2019”. Smithers Pira. Retrieved 2015-01-08

 

Have you heard the news? Our NEW shop is open!

We’ve had a makeover and we’re excited to show off our brand new look.

We still have all your favourite products plus lots of new features we know you’ll love!

We’ve improved the structure of the website so you’ll find it easier to navigate whether you’re in the office or on the move.

You’ll find it quicker to access the information you need as well being able to see our whole product range at a glance. You may know us already for our protective packaging or for our retail consumables – in fact we offer so much more!

There’s more in store at Acopia!

We provide a complete solution for Goods Not For Resale – that’s everything that’s needed to keep your network or organisation running effectively everyday.

No one in the industry has our experience or knowledge gained over 42 years of experience working with our clients on bespoke business solutions. We operate in diverse range of sectors, servicing industry from Aviation to Healthcare to Sports & Leisure.

Service Driven

From looking after your warehousing and storage needs, to working with you on bespoke product development – our team of experts are on hand to ensure you get the very best out of your partnership with Acopia. Our specialist sales support team are your first port of call with non-stock items and special requirements.

Some of our Shop Fit Range

Some of our Shop Fit range

3D Retail Design Experience – Shop Fit and Fit Out

We specialise in innovative ways to display product in-store to create areas of interest and focus for shopping customers. We have a collaborative approach and a range of display solutions that create the perfect environment to support optimal sales. With our recent display range launch of Street 76 we bring you the latest high street looks.

Acopia prides itself at being at the forefront when it comes to providing support, advice and materials for your shop-fit. We can project manage the whole process for you, from concept stage, to designing your store layout, supplying all the materials and project managing the fit-out.

We work with you right from the start to bring your ideas and plans to life. We take your vision and turn it into reality before a single pot of paint has been opened. We pride ourselves at being at the cutting edge in the industry by being able to present you with 3D drawings of your finished shop!

So why not take a look at our featured products for May as well as our team’s Top Picks!

Discover more at Acopia – and explore your new website here!

It’s been a long hard struggle to bring your new product to market and customers love your ‘next big thing’ but has your packaging been an afterthought? Will you be able to despatch safely? Will it reflect your brand? Will it engage your customers? Getting the packaging right for any product is so crucial to its continued success. We take a look at what you need to consider before your launch.

What your product needs – what your customer will love

Your product will have specific packaging requirements to ensure it is kept looking its best during its lifestyle as well as appealing to your demographic. The packaging should fit the product, not the other way round. Compromising on the packaging will damage your brand – as well as potentially your product! How will your product be shipped? Will it need to fight for attention in a store? Well designed packaging will need to consider all aspects of the journey post-production.

Will the packaging attract the customer when browsing online or in-store? Will they find it appealing? Does it reflect the brand? Does it pitch the product correctly in the price bracket? Is the packaging suited to the product? Can your potential customer be influenced into buying on the strength of the packaging?

Work with a partner

Packaging

Packaging

Taking a product to market can be overwhelming and mistakes costly. Working with a trusted partner can help you navigate around a maze of potential pitfalls. From helping you to optimise your packaging line as well as ensuring product delivery in perfect condition using the most efficient methods and materials available – an industry expert can save you time and money getting your products to market quicker or improving your operation for existing products.

Creating a special un-boxing experience will also be important for delighting your customer base to developing loyal repeat purchases and extend the essence of your brand right down in those finishing touches. It’s an opportunity for clever messaging, unexpected use of colour and a chance to make a brand connection.

At Acopia, we have over 42 years of experience in helping brands take product to market with expert industry advice gained by working with diverse products and sectors.

If you require advice on your next big thing – give our friendly team a call!

A unique trial comparing the same everyday products with the only change being their associated packaging has recently been conducted.  The results are startling!

Products were rated 35% better overall simply down to the packaging. Consumers rated perfume smelling 60% nicer and wine tasted 53% better purely down to the quality of the packaging! It means that the part packaging plays in adding quality and value to a product can not be underestimated.

Six everyday items were chosen for the trial.  Biscuits, chocolates, perfume, wine, a t-shirt, and a set of wine glasses to understand how packaging could influence price and the perceived quality of the products. These identical items were shown to 100 consumers with half being wrapped in value/ low-end packaging and the other half in luxury packaging.  It showed that consumers were willing to pay up to 3 times more, on average, for an identical product, 4 times more for the chocolates!

So the packaging seemed to influence how things tasted and the trial demonstrated that the trial participants were willing to pay 7 times more for biscuits when they were presented in a trendy canister pack, for example,  rather than a basic simple cellophane wrap.

73% agreed that their perception of the packaging played a massive role in understanding or sign-posting if the product was premium or low value and was a huge influence in choosing a product. The quality of the packaging was also a key factor in deciding on purchasing an item as a gift, even if the product itself was inferior.  If the packaging resonated with them and looked luxurious, they would still buy the product.

It is clear that packaging plays an integral role in the decision making process and drives consumer understanding of premium or low value brands. Being able to charge more for a product purely based on packaging alone means that retailers need to be incredibly tactical with the packaging associated with their brand.

If you require help in in ensuring you can command premium prices for your products – get in touch with the team at Acopia. We can design your packaging for optimal consumer spend!

 

Trial conducted by Packaging Innovations London

By the end of the year, over 25% of the global population will be over fifty.  In the UK alone, fifty-somethings will represent over 35% of the population. Whilst some marketers are concentrating their efforts and budgets on the Millennial Generation – the largest sector with the most dispensable income are in fact the over fifties! This represents an extremely lucrative opportunity for retailers, especially across e-commerce,  providing they get their messaging and presentation right!

To connect and engage with this particular demographic needs careful consideration in the targeting process and the need to recognise that this age group includes both active elements, as well as those who are looking to slow down into their seventies and beyond. It is a multi-faceted audience with different requirements and motivations and few brands are considering this potential audience. Those that are might not doing it so well and falling into the stereotype trap. Some that are breaking down the these stereotypes successfully are brands such as MAC, Jimmy Choo, Lanvin and Delvaux who have all featured campaigns with 70+ models. Bigger brands with a larger product range need to think how they can become increasingly relevant across age bands.

As many people entering their 50’s are still active in the workplace and plan to be so for years to come, the idea of being ‘old’ happens much later than it used to. In fact, only 8% of people in the UK regard people of 50-60 as being old, while only 5% of those over 65 feel their age.* Over 80% of 55-64 year olds have internet access across the UK with a current collective spending power of over £14 billion, and by 2025 they are expected to make up two-thirds of all retail activity.** They are an e-commerce retailers’ dream demographic! Andreas Pouros, COO and co-founder of Greenlight digital marketing agency said:

“Here lies an audience with more disposable cash, which is totally suited to ecommerce; eager to compare products and prices, shop flexibly and have products delivered to their door.”

So what does the on-line retailer need to consider when it comes to packaging in this particular age group? Research shows that shoppers in this demographic are often more exacting and demanding in their expectations. Purchasing choices are more likely to reflect sustainable values. The focus should be on quality and customer experience. Investment in high quality packaging is worthwhile and brands should consider a luxury approach, derived from sustainable sources and 100% recyclable.

Again, not to stereotype but with many over 40’s needing to reach for their reading glasses, packaging needs to be accessible with appropriately sized branding and copy. Dexterity issues may also cause problems actually opening the packaging – this all needs to be considered when wishing to deliver that amazing customer experience. Poorly designed packaging won’t be tolerated and brands could end up on a You Tube video starring in an un-boxing video for all the wrong reasons!

Want to find out more about how the right packaging can help your brand resonate with your target audience? Why not talk to the friendly team at Acopia, with over 40 years of experience – we will have the right solution for you and your brand.

 

*Statistics from Campaign – Kantar company, TNS Omnibus, interviewed 1187 GB adults between 27/06/2013 – 01/07/2013. All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region. Read more at http://www.campaignlive.co.uk/article/unstoppables-brands-engage-over-50s/1194290#5YFIytVjDZuMxe1j.99

** Statistics from Greenlight Digital Marketing Agency

Nothing speaks louder to consumers than packaging that connects with them on a personal basis. The power of personalised packaging can draw customers to a brand, identifying with them on an individual level.  It becomes a novelty item that uniquely engages and the product is likely to retained by the customer, along with photographs being shared across social media. It becomes a word of mouth endorsement of the brand throughout peer networks. What does this mean for the product? Free marketing and publicity and countless new brand ambassadors!

Making your brand stand out from the crowd is child’s play with this clever engagement strategy. Your brand becomes your customer’s personal brand. Does it work? The number of big brands adopting this strategy is impressive – with Coca Cola being one of the first to set this trend. Their 2013 ‘Share a Coke’ campaign sold over 150 million personalised bottles. Raffaele Pace, Labelling Product Manager said that the campaign ran in over 30 European countries and included 150 of the most popular names from each country.* It lead to an increase of sales in the UK by 2.75%.

This format has been employed by the likes of Marmite, Nutella, Walkers, Heinz and Kit-Kat – the list goes on.  Why does using someone’s name become so powerful and compelling? It is said that it is one of the most effective ways to instil a sense of importance and create a long lasting impression.

As retail moves closer to the consumer with the goal of providing a personal shopping experience, this brand ‘enhancement’ certainly fits this ethos. Consumer expectations of interactions with  their favorite brands are changing, now with direct access through social media, this reflects the new ‘dialogue’ or ‘conversations’ consumers are having with big brands.

Bringing that personal touch to packaging certainly delivers a return on investment. Whether it is on a grand scale like Coca Cola or by way of a personal handwritten note to the recipient, it all works to inspire that concept of individuality. Working with a packaging industry expert can really make the most of your individualising your brand. If you would like to know more about making a brand connection with your customers – get in touch with the friendly team at Acopia, we’d love to hear from you.

 

 

*Taken from an interview in BerverageDaily.com

Choosing the perfect packaging for your product is as important as your product and your product design itself. Packaging that is both consumer friendly, cost effective and has the protection capabilities you require can be difficult to source.

Our quick tips can help you focus on how to determine what’s right for you!

Set Your Budget

Before you even start your selection process, you need to think about how much you are planning to spend on protecting your product. Once you have defined a cost, this will determine what options are open to you in terms of materials, the quality of the packaging and if there is money to spend on printing or making the most of bespoke opportunities.

Think About Your Product

You will also need to consider your product. Would it be vulnerable in minimal protective packaging? Is it fragile and easy to crush? If the answer is yes – you will need to think about a more robust material to keep it safe in transit. If your product is food produce, for example, you will need to think about the best packaging methods and materials that will keep your food fresh and prevent contamination.

How Are You Transporting Your Product?

How your is being stored and transported is another area for consideration. Will it be through the post, courier or air freight for example? Will it need to be stored in a freezer or temperature controlled conditions? Will your chosen packaging be robust enough to withstand this duress. You may need to invest in testing your packaging in these environments to ensure it can still perform.

Does It Reflect Your Brand?

Finally, does your packaging reflect your product and your brand? If your company core value is in support of the environment, you will need to make sure your packaging is recyclable – customers and end users would expect to see this. Your brand values should not just be empty words – it’s the foundation of your company and product line.

Maybe what you require is not an off the shelf product and you need some help in an innovative packaging design and functionality. The team at Acopia are here to guide you through the journey, working collaboratively with you to define and source, test and create the best packaging for your product.

For the most part, an online retailer is able to control their customer’s experience of their brand. They can position and target their image through advertising, social media, the website and customer service – all the usual touch points. However, once the product has left the retailer – the safe delivery is entrusted not only to the shipping agent, but also in the capabilities of your protective packaging.

Delivery can make or break retailers. The wrong agent can result in a poor customer experience that reflects poorly on the retailer. The customer is left asking the question “Why would my favourite shoe shop use such an appalling delivery service? This poor business decision was based purely on cost, rather than fulfilling on their promise to me”.

Meeting Expectations

As ecommerce goes from strength to strength, so does the expectations of online customers. Many years ago, packaging and shipping was just a way of receiving a product purchased online. How that’s all changed! It’s now all part of the shopping experience. With ever increasing competition, retailers and marketeers are looking for ways to packaging to connect with their customers which goes far beyond the simple logistics of on-time delivery in effective yet boring protective packaging. Its has become an opportunity to impress as well as playing a vital role in securing customer loyalty.

Setting Out Your Stall

Packaging and presentation is an effective way to make your deliveries memorable and anticipated. Get this right and your own customers will do your marketing for you! With the power of social media – the new un-boxing phenomena is sweeping You Tube with over 58 million un-boxing videos posted so far. Those personal touches and finishing details can make a lasting impression – and turn you into a You Tube sensation!

If you would like to find out more about secure delivery as well as personalising your packaging and making the most of your brand experience with your customers, talk to the experts at Acopia.

In today’s busy world where advertising permeates in every area of life, customer loyalty can be transient and fleeting. There is always the next big product or seeming innovation – can you hold and secure customer attention? What is the advantage today in a customer sticking with one brand or retailer? Much better to shop around?

Companies invest heavily in marketing and reward schemes to secure that all important customer loyalty, but one powerful weapon in the armory is the power of packaging. Whether it’s etail or retail, packaging can play an integral role in connecting with the customer.

How successful brands use packaging

Many of the most iconic brands understand the power of packaging and how it supports that ‘premium’ message. Apple are famous for their stunning products, encased in equally breath taking packaging. Its synonymous with quality, expertise, innovation and confidence. Amazing Apple packaging is now a customer expectation when purchasing the latest product. Building that kind of customer expectation around your brand takes time and and investment.

Form and Function

Not only does it have to look good – packaging needs to do its job too. Whether it’s being displayed or dispatched, packaging has to protect the product. Poor packaging can dent your brand as well as your products! You also want your customer to find you on the shelf – are you creating ‘brand real estate’ with your product in-store?

Does it support you brand?

Making a personal connection with your customer is key. Whether it is was with branded ribbons or tape or a bespoke luxury bag – it all add up to the brand experience. Think again of the elegant and sophisticated bags that comes with Apple products – they are a pure extension of the brand!

Making it work

With 58.4 million unboxing videos on You Tube – packaging is right up there in the customer’s psyche!  Here are some ideas to create loyalty with packaging:

  1. Reward for re-using – consumers are keen to play there part in recycling and re-purposing and appreciate brands that so the same
  2. Custom Packaging – let consumers choose from packaging options, especially fun if it is a gift
  3. A personalised thank you – this is such a simple and easy thing to do which is such an appreciated added extra

These all play a role in brand adoption and maybe your product will be the next “as seen on You Tube” with a delighted consumer!

How much of a role does colour play your packaging? Is it something you have considered, is it central to your packaging strategy or is it just a nice-to-have or after thought?

Colour can have an important impact on how your product is perceived. Colour can increase brand recognition by 80%. Taking all the following aspects into consideration – Touch and Feel; Hearing and Smell make up 7% of the factors most important to consumers when purchasing a product – with the visual aspect comes in at a whopping 93%.

That small window of opportunity

In just 90 seconds, a person will make a subconscious decision about a person or an environment or situation – it will be the same for your packaging and 62%-90% of that decision will be based on colour alone! 85% of consumers feel that colour is the primary factor when choosing a product. Suddenly – the pantone book takes on much greater importance!

What are the colour signals?

When deciding on your retail packaging it’s important to think about your brand essence and how this is demonstrated through your packaging by colour. Does this use of colour support our brand? Are we saying what we want to to our consumers? Does this fit with our brand image? Is this colour at odds with our product itself?

We take a look at what colours work for specific industry’s and what they say to consumers:

RED – conveys excitement, energy, passion and courage. You’ll find this colour used in the food industry, food and sport. Marketeers would use this colour to convey confidence and energy, attracting shoppers and to highlight critical areas of importance.

ORANGE – it speaks happiness, enthusiasm ans strength. The food and entertainment industry will use this and will be found in children’s products. Marketeers will use orange to communicate fun and playfulness and brighter shades will be found in a Call To Action.

BLUE – it talks trustworthiness, dependability, security and responsibility. You’ll find it used in finance, technology and healthcare. Marketeers know that blue is the most popular choice for brand colour. It’s linked to intellect and is a calming colour.

BLACK – is all about glamour, sophistication and power. You’ll see it used in designer brands, luxury cars and technology. Marketeers will use this to show a brand’s authority, paired with bright colours – it can become more aggressive.

This is just an example of how 4 colours can dramatically change your brand’s message through packaging colour. If you require help with your brand message – feel free to speak to our friendly product development team.

We will ensure your packaging is saying all the right things!

 

 

References:
Ultimate Guide To Colour Psychology

Marketeers and product development experts know that innovative packaging has the power to make or break when it comes to standing out from the competition. Products with the right packaging will have more shelf appeal, which is hugely important when it comes to attracting the attention of the consumer in a sea of choices.

Great packaging itself isn’t enough of course – the product needs to be great as well –  but if the packaging is below par, the product will never leave the shelf if the product isn’t eye catching enough.

Packaging goes beyond just aesthetics, too. Packaging is also important because it greatly impacts the consumer’s overall experience with the brand. How? Take for example a box of cookies. If they are packaged in such a way that the cookies end up broken into bits in the box, the consumer is not likely to buy the product again. On the other hand, if the product is packaged in a way that protects the cookies and keeps them intact, the consumer will be much more likely to choose that brand over others in the future.

Packaging that is also user friendly is going to stand head and shoulders above the competition, too. When it comes to food products, for example, packaging that is easy to open and easy to close/reseal will be very appealing to most consumers. Packing that is easy for the average homeowner to store will be appealing, too, as it does not present a problem that needs to be solved. Awkwardly shaped packaging requires either to be stored in an unconventional way or that the product was taken out of the packaging in order to be stored and will put most customers off the purchase.

A positive overall experience is absolutely imperative to achieving repeat purchasing habits and, as a result, brand loyalty. It’s important that companies continually take stock of their potential customers’needs and wants, and develop not only products, but also packaging, to meet those needs. If they can be successful in doing that, companies will create a loyal customer base, which is the key to the success of any business that creates consumer products.

Acopia can provide complete product solutions that work with your brand to make the most of your product. Call us for a friendly chat and find out what we could do for your product sales.

Packaging is often described as ‘the silent salesman’, creating subconscious connections with consumers at the crucial time of purchase. Visual performance in increasingly crowded markets has become vital as brands compete for attention. New brands are able to take advantage of and harness latest design trends which can have immediate impact, whilst older brands continue to fight for market space and continued relevance.

The power of packaging should never be understated and really should be seen as an extension of the brand, with equal importance as given to marketing, promotion and product development. Tapping into target audiences on that subconscious level creates a bond between product and purchaser. Allowing your brand to ‘speak’ to your audience is the key and understanding why people love your product will make that emotional connection easier to define.

What’s your brand ‘temperature’?
Defining your brand’s emotions can be difficult and understanding how your ‘Product Package’ is perceived is crucial. What does this say about our brand is key in the brand’s re-alignment or evolution – depending on the circumstances. User experience will reveal the true value of your brand and whether it continues to resonate, engage and excite. Does the packaging elicit the emotional response that was expected? If not – how can the brand package be re-aligned?

Why Packaging Should Be Top Of Your Agenda

Getting the packaging right for the product, for the target audience, for the best chance of longevity for a brand. The packaging is often the first thing that the potential purchaser sees once your product is in their hands. It sets the tone, it tells the story, it projects expectations, it fulfills the brand promise. There are no short cuts to achieving this unwritten dialogue with your customer. Working with brand and packaging experts can create memorable customer experiences and achieve that emotional dialogue and connection with your customer.

Why not have a chat with our product development team at Acopia and discuss your vision for your packaging and your brand – 0845 075 6111.

 

Supporting information from Packaging Europe

It’s certainly not all doom and gloom for retail in 2017, far from it. The year so far has seen encouraging growth in online sales which grew by 12% in January, with an average spend of £85 per purchase – the highest since 2010.

This represents a steady start to the year for online sales, having built on a solid foundation of performance in January 2016, when growth was above 15%.

Multiple sectors including clothing, gifts and accessories all saw growth, with clothing coming in at a respectable 11%. This must be welcome news for many retailers who have a multi-channel presence.


The Multi-Channel Challenge for Retailers

The Multi-Channel concept is being driven by consumers, this is how they want to engage, research and compare products and ultimately make purchases. This is not a retail invention – multi-channel is a reflection of customer behaviour. The single channel purchase is almost extinct and retail in some cases is playing catch-up. Those being able to deliver the same customer experience across channels will be the retailers who will go from strength to strength.

Brand Custodian

As customers continue to access brands in a variety of ways and circumstances, some of the tangible contact of the instore experience may be lost so being able to connect with customers in a personal way is key. Packaging is an extension of the brand and speaks volumes with your customers. Being able to personalise your packaging ‘canvas’ can complete that final stage of the multi-channel journey. Add a personalised message to parcels to thank your customers and encourage feedback and product reviews for example. With the growth of online reviews being so key in determining interaction with a brand or product, anything that can bring your brand closer to your customers is priceless.

At Acopia, we understand the challenges retailers face as customer buying patterns continue to change and evolve. We work collaboratively with our customers to ensure they can achieve stand-out whether it’s on the high street or the internet from space planning, shop fittings and fit-out to retail consumables and packaging.

Call the team 0845 075 6111 for an informal chat on how we can support your brand.

 

Retail Statistics provided by the IMRG

The emotional response triggered to seeing clever, innovative or simply gorgeous packaging can sometimes far transcend the product itself. A great product and stunning packaging is certainly a winning combination.  Consumers can be happy to pay a premium price for a product – and how do they know they are looking at a quality product? The answer is in the packaging!

The arrival of a new Apple purchase would not be the same if it were not for the incredibly tactile packaging that projects the message “I am innovation – I am ahead of the curve. Always” – all that from a box? Remarkable! It’s what we have grown to expect from Apple and is synonymous with the brand itself.  Above all else, the brand demands trust and we offering it willingly.

A recent research study done at Cornell focused on the way consumers connected to simple products on a shelf at the supermarket. In this instance the product was cereal boxes and it became clear that when the characters on the packaging were drawn in a way to appear to make eye contact with consumers – this created a ‘connection’. When both character design and shelf positioning align correctly, consumers are found to feel dramatically greater amounts of trust in the brand. So in this case, product placement was also a key part of the buying process. Competition is tough in supermarkets for the hallowed “eye level – buy level” in-store. So if a powerful connection can be made in this way, what could custom packaging do for products?

Connect with your customer base with custom packaging

Packaging can become another medium to exploit to engage with your customers. This example of branded tape takes a mundane packaging item and turns it into something enchanting.

Innocent Drinks have been starting conversations with their customers since the brand was born. Witty copy combined with superb design can engage and keep your customer base talking.

Gift Shop Silver In The City uses packaging to speak volumes to it customers with great copy and fabulous typography.

The moral of the story – your packaging is another channel to engage with your customers who will anticipate the next conversation.

Want to try something different – talk to the team at Acopia and see how we can help you use innovative packaging to engage with your customers.

 

 

If you’re starting a new ecommerce business, packaging needs to be seen as an extension of the product you are selling. The process of simply delivering the product to the customer is not really enough anymore. At this time of intense competition and high customer expectation – businesses are striving to find new ways to stand out from the crowd and satisfy demanding end users.
Packaging has now become an integral part of the whole purchasing experience, and getting it right can be harder than it sounds.

Are you meeting your customers’ packaging expectations?
With ecommerce, there is no physical ‘shop’ in which customers can browse and pick their goods.In fact, their first physical interaction they will have with your company is when they receive the products. The packaging is the first thing your customers will see and touch – so first impressions count!
Your aim is to give your customers an enjoyable and memorable ‘unboxing experience’. This cannot be achieved by shipping goods in plain containers and drab boxes. It is crucial to put some creative thought into how the goods are sent out – even just a little splash of colour can go a long way.

Are you choosing the right kind of packaging for your products?
While presentation is essential-the goods need to arrive in the condition intended.Choosing the right type of packaging for the items you are sending to your customers is critical. Bubble wrap, for example, is ideal for fragile items such as glass, whereas shrink wrap can be used on CDs and DVDs. Wrappable packaging is also used when vacuum-packing goods. Depending on your product – postal boxes and tubes can also provide superb protective solutions.

Can the customer easily return items?
Returnable packaging can be adapted to include tear strips and adhesive strips to enable customers to return unwanted items. When the goods are received by the customer, the box is opened using the tear strip. If the customer wishes to return the goods, the adhesive strip (underneath the tear strip) can be used for repackaging. Making items easier to return and having a hassle-free returns solution keeps customers ordering!

For help in getting your packaging right and keeping things simple for your customer, talk to the team at Acopia who can help improve your processes and save you valuable time and money.

 

Loved by consumers as well as industry – the humble cardboard box still delivers! British online shoppers have a continuing love affair with cardboard and prefer to see their purchases being delivered in the much favoured corrugated cardboard box rather than polystyrene. Why? It is believed that cardboard offers better protection and is the easiest material to recycle according to research by the Confederation of Paper Industries (CPI).

Corrugated packaging is certainly going through something of a renascence with new data showing it to be the material of choice for food packaging on both a hygiene and protection level and the confirmation that it continues to deliver in cost, flexibility and recycling.
Corrugated cardboard is the packing material of choice for many brands and industries. Its high-tech construction ensures the material can carry a wide range of weights, protects against moisture and provides sustainable packaging solutions. Furthermore, corrugated cardboard is highly customizable and very cost-effective. As well as being flame resistant, it makes a great surface for bespoke printing.

In a recent survey, out of 2030 respondents, 40% thought that cardboard offered the best solution for their purchases to reach them in pristine condition. A whopping 85% of respondents also confirmed that agreed that cardboard was by far the easiest to recycle.

CPI’s Director Of Packaging Affairs Andy Barnetson stated “This latest survey indicating that consumers rate cardboard as the best protection for goods in transit is a really good result for the Corrugated Industry.  It’s another poll that suggests cardboard packaging improves customer satisfaction with their purchases. I’m not surprised at the level of consumer support for ease of recycling. Awareness of the benefits of recycling cardboard is generally on the increase”

Consumers are demanding more from their online purchases, it not just about the product – it’s also about what the product arrives in. At Acopia, we specialise in ensuring packaging works for the consumer as well as the bottom line. Talk to us today for an informal chat to find out more about what we can do for your business.

With Valentine’s Day behind us now as we move from February to March, the next thing Retail will be gearing up for is Mother’s Day. This year, it will falls on Sunday 11th March. Last year, the UK spent a whopping £1.4 billion on Mother’s Day gifts so it’s big business.  On average we will spend over £58 each on gifts, cards and flowers. It does not stop there with purchases of over £465 million expected on on health and beauty products and £65 million on chocolates. Overall 60% of Brits will spend money celebrating Mother’s Day.

It’s a huge opportunity for Retailers to secure revenue after a challenging start to the year. With an estimated £260 million being spent in the UK this year in just the 4 days prior to Mothering Sunday, are you ready for the demand?

Mother's Day

How retailers can make the most of Mother’s Day

According to research from retail and shopper marketing agency Savvy, Mother’s Day offers retailers a great opportunity to inspire shoppers and increase sales, and many purchases will be last minute to retailers should expect a late surge in shoppers:

– 28% of shoppers said they tend to trade up to buy more expensive food and drinks on the day
– 37% of shoppers want ideas for presents – and to be inspired
– 27% of shoopers thought dedicated aisles just for Mother’s Day purchases would be helpful

 

Morrisons supermarket introduce Mums-only check outs.

Morrisons discovered that 37% of Mums visit a supermarket on Mother’s Day to do their weekly shop – so these Mother’s Day friendly lanes across their 491 stores will make the whole experience so much nicer. Each Mum will also receive a pink Gerbera flower as a thank you for shopping with them – what a brilliant way for a retailer to engage with their loyal customers and create new ones too!

Get ready for the rush!

For e-commerce, it’s a necessity to manage your packaging levels to ensure smooth despatch. Here are 4 tips to keep you and your customer smiling this Mother’s Day

  1. Work with a packaging expert who can advise you on the best packaging solutions for your products. They will understand what it takes to get your product through the rigors of shipping, arriving unscathed using the most cost effective materials. There are time and cost savings to be had here when you work with a trusted industry expert.
  2. Huge shopping events such as Mother’s Day can see unprecedented spikes in orders.  Staying efficient during peak times like this is critical for both your loyal customers as well as new ones.
  3. Worst case scenario planning can keep you head and shoulders above competitors. Share with your customers your plans where you can and invite feedback. Build this into your planning and feel confident in your resulting solutions.
  4. Automate where you can – a great deal of your protective packaging and strapping processes can be automated. Again, your trusted packaging partner can advise on the very best solutions for your needs.

For support and advice on all your packaging and warehousing needs, speak to the team at Acopia.

 

 

 

It’s something we hear a lot – oh we didn’t realise we could get that from you. With over 4,000 products in stock, we are more then well placed to cater for all your Industrial Packaging requirements.

We have over 40 years of expertise gained through working collaboratively with our clients across multiple business sectors such as Aviation, Manufacturing & Engineering, Healthcare and E-commerce, we pride ourselves in being able to provide tailor made industry specific solutions.

Free Warehouse Facilities
Large, secure warehousing facilities and a responsive and dedicated team ensure your goods are delivered when and where you need them. Storing your products with us is free, saving your precious space and money finding your own storage solution.

Discover More At Acopia
With a huge inventory, we pride ourselves in being the Single Source provider for industry leading organisations. Businesses rely on us each day to supply their goods not for resale. Items such as warehouse essentials like lockers, recycling bins, safety signs and fire extinguishers. We can also supply branded workwear from a full range of items for your team.

 

We have a huge range of janitorial supplies as well as being able to support your staff catering requirements, as well as all the usual best sellers such as adhesive tape, cartons and an extensive range of protective packaging.

Supporting Your Logistics
We have an array of products and accessories to ensure your own product despatch goes smoothly and efficiently. High performance materials and the latest products help to streamline your processes, making them faster and cheaper.

Get our latest catalogue
You can view our range on line or request our latest catalogue to discover more of our products.
Call the team now on 0845 075 6111 and Discover More At Acopia!

Two key areas of industry are being to predicted at the forefront of demand in the year ahead. Food and e-commerce have been highlighted in a recent report that will see huge development and growth. New technology will be seen to hold the key to enabling much of the progress in 2017.

Educating the consumer – reducing food waste

Food waste is a global issue which needs tackling on many levels. Consumer education is seen as pivotal in understanding shelf life to avoid costly unnecessary waste. Packaging technology is continuing to develop to preserve goods for longer. Innovation in this area will see freshness sensors built into the packaging to actually alert consumers letting them know when the contents are safe to consume, eliminating early disposal. In the light of consumer criticism of excessive food packaging, especially for fruit and vegatables, this introduction is sure to be a big hit in the supermarket.

The continuing rise of e-commerce

The real impact of e-commerce on packaging will be seen in the area of secondary and tertiary packaging. This brings with it issues around speed and flexibility of packing equipment as well as the durability, size and sustainability of the shipping carton. The need for improved technology is required to meet demand as well as being able to maintain quality control.

Other questions being asked would be; can the retail pack be simplified for delivery, are there alternative delivery systems that can reduce impact and cost, is there a role for re-usable packaging, is the pack designed for ease of handling and opening, how to deal with complex and a variety of orders.

Working in Partnership to deliver

At Acopia, we believe in a collaborative approach to delivering scalable packaging solutions for our clients. Whether these include the latest technological advancements, helping business best practice or an outside the box solution – we would be delighted to help.

Call 0845 075 6111 for for a FREE packaging audit and we can work with you to make 2017 your strongest ever.

 

 

 

 

When it comes to making a big splash – nothing works better than fancy gift bags and gorgeous tissue papers when making that special purchase. That little added touch of luxury when a customer has bought a treat for themselves, or a gift for a friend or relative, all adds to the occasion of purchasing, giving and receiving – and who doesn’t appreciate a gift presented in lovely packaging adorned with ribbons and bows!

It’s also a great opportunity for the savvy retailer to make the most of their brand.

Does Your Brand Stand Out In The Crowd?

With competition on the high street as tough as ever, creating stand out for your brand has become key. Acopia have responded by creating a dedicated division offering quality presentation and retail packaging. We can elevate your brand through quality retail bags, bespoke point of sale gift wrapping and luxury packaging to really engage with your consumers and provide a purchase experience that they will remember.

Luxury Retail Bags

We can help you create your own range of luxury retail bags from a wide range of special papers and finishes. Choose from gloss or matt laminates, spot UV printing or hot-foil stamping, your customer will be delighted to use your branded bag again and again.

Retail consumables

Retail consumables

 

Tailor made Packaging

You can create just the right impression by presenting your products in stylishly designed, magnetic sealed or pop-up boxes. Easily and quickly assembled in to a gift box (flat-packed for economical storage). Produced with your print design, and in a range of finishes and papers, to turn your product in to a gift to excite.

Ribbons and Tissues

For that lovely finishing touch, nothing brings that personal touch more persuasively than beautiful gift wrapping. Choose ribbons from silk, satin, cotton, gros-grain and organza.

Why not truly personalize your ribbon by having your company name, logo or even a message,
printed on it – for a perfect finish. The same can be added to Acopia’s wide variety of coloured tissue paper (any size or finish) for that extra personal touch.

Ask The Team

Our team are dedicated to you every step of the way, from the very start of the creative process. From fully printed samples through to production and final delivery, we will manage things entirely right to the finish. Our bespoke service ensures you receive your packaging just the way you want it, on the very day you want it.

Elevate your brand, delight your customers – turn heads on the high street!

 

 

Repetitive Strain Injury (RSI) occurs when a simple movement is repeated again and again. Usually this is associated with work but can also affect those with hobbies or who play sports.

RSI is a very painful problem and is often difficult to treat adaquatley, expecially if the problem is caused by a work based activity. RSI usually involves the upper limbs – affecting the muscles, soft tissue and tendons. It differs from a sudden injury because it is caused by long-term strain on the muscles and that means it can cause problems for much longer.

Typical symptoms includes pain and numbness, tingling, coldness and loss of feeling – not ideal in a busy working environment such as a warehouse or packing line.

RSI costs employers almost £300 million per year in lost working time, sick pay and administration with each person taking on average 13 days off sick, resulting in over 4.7 million working days lost a year* – however RSI is usually preventable with simple measures.

Employers can make a big difference to the health of their workers while at the same time improving the productivity and profits of their business. At Acopia, we are delighted to announce an innovation for packing lines and packaging departments – a revolution in the form of ZEROTAPE, a new Packaging Tape System that was designed specifically with the user in mind.

Less Operator Strain with ZEROTAPE!

The position of the handle has been engineered to decrease the strain to the wrist. Strategically placed, the handle minimises the wrist movement and creates an all round comfortable procedure, which will help strain relief, bringing comfort for long term use and creating health benefits.

Another great feature on the handle is the ventilation holes, which decreases the amount of sweat produced – promoting less tension to the hand with less product slippage.

One of the breakthrough moments for ZEROTAPE was understanding the relationship between the core of the device and the handle. The weight distribution for the user was changed, therefore if you are using ZEROTAPE on a day to day basis the strain on the wrist is decreased vastly.

In addition to this is the added benefit that each roll is length is 160 meters – nearly 100 meters longer than standard tape lengths. This all adds up to fewer roll changes resulting in more boxes being packed each with with less operator strain!

Get you hands on ZEROTAPE with our fantastic introductory offer!

We are sure the many benefits of using ZEROTAPE are very clear and we would like to fast track your company to reduced costs, increased productivity and a happier workforce.

We are delighted to bring you a great deal on your first order of 3 cases of ZEROTAPE by including a FREE dispenser worth £22.75!

To find out more and to get your hands on a FREE dispenser – call the team now on 0845 075 6111

ZEROTAPE – changing the world of packaging.

 

For more on RSI and employer’s responsibilities:

*Chartered Society of Physiotherapy see sharp rise in RSI rates

*RSI Forced me to change occupation

If your organisation uses packaging or sells packaged goods, you may be classed as an Obligated Packaging Producer. The Environmental agency have put in place legal guidelines to help monitor waste with a review to reducing reduce its impact on the environment and enforce a duty of care that all businesses must follow. These legal requirements came into place in 2005 with a number of accompanying guidelines to help towards acheiving best practice across the country and across businesess.  One retailer was fined more than £50,000 for being in breach of these regulations so penalties can be severe.
The main aims are to

reduce the amount of packaging produced in the first place
reduce how much packaging waste goes to landfill
increase the amount of packaging waste that’s recycled and recovered

Every year a packaging producer must register by 7th April and meet their recovery, reduction and recycling obligations and provide evidence by submitting a Certificate Of Compliance by 31st January the following year. If you registered before last April 2016 – you have a few short weeks to submit your certificate.

Am I an Obligated Packaging Producer?

‘Packaging’ is any material used to hold, protect, handle, deliver and present goods. This includes packaging for raw materials right through to finished goods to be sold or being sold. For example, pallets, boxes, bags, tape for wrapping, rolls, tubes and clothes hangers sold as part of the clothing item.

You’re an ‘obligated’ packaging producer if you, or a group of companies you’re part of handled 50 tonnes of packaging materials or packaging in the previous calendar year. And you have a turnover of more than £2 million a year (based on the last financial year’s accounts).

If your business provides licences to other businesses such as franchises or pub leases, any packaging they handle may contribute towards the 50 tonne threshold for your business.

We’re here to help

At Acopia, we work with many of our clients to provide Packaging Recovery Notes (PRN’s) by supplying an itemised statement of their annual packaging consumption.This helps hugley when it comes to submitting the required Certificate of Compliance.

If you have any questions about your PRN obligation, you can speak to the team at Acopia and we will give you all the advice you need.

 

For more detailed information – please visit Gov.Uk and The rights and wrongs of packaging

It was 1924 when the very first adhesive tape was invented, followed 8 years later by the first counter top tape dispenser. It was a hefty 7 pounds in weight and 10 years later, the first hand held dispenser became available.

Though the adhesive tape itself has seen many changes in terms of size, materials and finishes, the dispenser itself has seen far fewer modifications, with the design and mechanism remaining much the same – until now that is!

Nearly 80 years on, the tape dispenser has been redefined and reimagined for the 21st Century – with the comfort and welfare of the user key to the design, as well as a focus on delivering tangible cost savings.

ZEROTAPE was born!

Marginal Gains

Sir Bradley Wiggins became the first ever British cyclist to claim the coveted Maillot Jaune.

Now here is where the inspiration comes in. His success was reportedly down to the team’s application of the theory of aggregation of marginal gains. Team Sky performance director explains it passionately as “the 1% margin for improvement in everything you do”.

The belief was that if you improved every area related to cycling by just 1% then those small gains would add up to a remarkable improvement. He was right and the subsequent success proved the theory.

The product designers at ZEROTAPE looked at where they could make those marginal gains, modifying form and function to deliver:

Improved operator comfort
Increased system performance
Reduction in weight
Reduction in noise
Optimisation of the interface between tape and cardboard box

The ZEROTAPE packing system offers a host of benefits compared to traditional tapes and dispensers:

Ergonomic

The handle is strategically positioned to minimize strain on the wrist. It is also much lighter and therefore easier to handle, reducing the risk of RSI.

Clickable Loading

No down time trying to figure out which way to fit the tape; the roll reassuringly clicks into place when loaded correctly, eliminating entry failure and saving time.

Economic

Longer rolls at 160 metres, approximatley over 100 metres longer than standard rolls, as well as being lighter and stronger.

Increased Productivity

With fewer roll changes and longer tape length – this all adds up to more boxes being packed each day. This results in year on year increased production capacity.

Take a look at this quick video to understand more about this exciting new concept:

 

 

If you would like to know more about what ZEROTAPE could do for your business, please contact the team at Acopia on 0845 075 6111 – we would love to let you know about this unique product.

Start a packing revolution in your warehouse!

 

 

 

With so many packaging solutions on the market, it’s easy to find one that suits your particular product, no matter how niche. However, there are times that when it is not always so simple and that’s when you need expert advice to help you ensure your precious mechanise not only arrives at its destination in prestine condition, its internal packaging also creates a wondeful un-boxing experience for your customer.

Innovation in packaging is something we excel at and with our collaborative approach, we work with you to understand your needs and challenges. Understanding your product is also important to us so our recommendations can fully resonate with your audience as well as satisfying your delivery needs.

With over 40 years in the industry, creating bespoke packaging is one of the many specialisms we have developed, gained with working with many of our clients who need something a bit special or different!

Often converations will start with simple sketches like the ones below before they are developed further.

We take alot of time right at the start as we work towards prototypes to make sure we have considered everything that is relevant to the particular product from logistical criteria such as weight and fragility to the brand and intended audience.

Once the design concept has been agreed – we then produce a number of prototypes for testing to ensure the packaging delivers all that it needs to and all internal compenents, if required, do their job as well as look great! We then work to the finished product, keeping the client aware at each development stage,  and the result can be just stunning.

 

Peper Harrow came to us with their prestigious merchandise – high end quality socks for men. They wanted the packaging to reflect their premium product and we designed a unique packaging solution which really showcased their product and the exclusive nature of it. They were delighted with the end result.

Talk to our product development team today and see what we can do to not only bring your product to life – but also get it to its desination safe and sound.

 

 

2017 is being predicted to be the year to see the biggest shift away from the high street so far. We saw this in post Christmas sales with empty high streets but on-line retailers were busier than ever.

With some on-line giants now offering same day delivery, the high street is losing some of its appeal. The convienence of shopping at home and being able to effortlessly compare products and prices has become the new shopping habit.

2016 saw on-line sales in retail of over £91 billion and 30% of all shopping in the UK is now done via e-commerce. The way we shop and access products has changed forever and retailers have a challenge on their hands to meet and exceed customer expectations to match their bricks and mortar counterparts.

The 2016 Deloitte Retail Sales Survey found that 71% of consumers stated that free shipping was a distinct advantage when purchasing on-line. The final delivery is of huge importance to the savvy shopper – they want their products delivered on-time and undamaged. Retailers need to balance efficient deliveries to streamline costs and overheads as well as retaining customers with products arriving in pristine condition.

Getting this wrong can be costly. The power of social media and user experience of brands and products can make or break. Consumers are much less influenced by paid media, preferring to listen to peers and associates. This social influence is the new mechanism for product and brand review. The new camera for a birthday present arriving damaged is a headache and a disapointment for the consumer and could potentially stop a future sale. Poor protective packaging reflects badly on the retailer as it is seen by the consumer as lacking in care and attention to detail.

Working with a packaging partner who can assess individual packaging needs can ensure you are cost efficient and using the right packaging for the right products, supporting a great consumer experience and future sales.

Why not speak to our team about a product packaging review and let us work with you to ensure you are cost effective as well as ticking all the right boxes with your customers!

Looking to make a great start to 2017? Reducing business costs will no doubt be high on your list of resolutions.

A simple product change to your existing supply chain can yield staggering savings both in productivity and cost.

The humble reel of adhesive tape has been re-imagined and transformed to deliver tangible business benefits.

How it can work for your business

The clever bit is in the revolutionery redesign of the size of the core. So simple, yet this change has the power to transform the bottom line.

In  a recent study, a packing line was using standard tape, 66mm rolls fitted on a core size of 75mm. Each operator would replace the tape every 39 boxes, on average. What this meant was every 16 minutes, the roll needed to be changed. That’s a great deal of down time over a day, a week, a year – it all adds up.

When e-tape was introduced to this company, the results were startling. The clever core design of 50mm came into its own. With an increased length of tape on each role due to the smaller core, it means each roll has two and a half times more tape on every reel!

What did this mean? For this particular company – it saved 45,000 roll changes in 12 months!

 

What did it mean everyday for the packing line? The rolls only needed to be changed 9 times instead of 20 times a day – which meant the operator could pack up to 10 more boxes a day.

So much more than a roll of tape!

So not only can cost savings be found, there are also the storage benefits as less boxes are required. You can also do your bit for the environment too with an eco friendly variation. It’s also possible to have tape custom printed as well as the recognisable Fragile and Security Seal.

Still need convincing?

Acopia are delighted to bring you this incredible product and we have an excellent offer to get you started. We are so convinced your team will love using this product and that it will deliver real benefits that we offer a FREE product trial – just call us on 0845 075 6111 to find out more. We also offer FREE dispensers on your first order.

Call the team now to start saving!

Find out more about the survey results

 

 

 

 

Ever since the introduction of the simple carrier bag in retail, the huge opportunity for branding and advertising has been exploited by savvy marketeers.

Getting your brand in front of your target audience is the number one priority for your business and looking for ways that provide longevity for your investment is key. Today, custom bags still present great value for money, turning your loyal customers into mobile advertising hoardings!

Give your brand staying power

Research has shown that a printed packaging bag can have far greater brand penetration than a 2 minute television advertisement. Once the advertisement has ceased airing, the power of branded bag and associated good customer experience with their purchase, remains with the consumer far longer than the advertisement. Everytime the consumer re-uses the bag, they are reminded of the quality of the product.

Your brand ambassadors

Your loyal customers do so much more than spread the word about your brand up and down the high street on a busy shopping day, they actually become your brand and product ambassadors. They associate themselves with your brand values and the quality of your products and are proud to be seen having made a purchase with you and this in turn is transferred to their peer group in the shape of your latest printed carrier. All this from the humble carrier bag!

Retail packaging today has become so creative in terms of design and materials, consumers love quality styling and imaginative design packs a punch. It’s your chance to make an impact and create an instantly recognisable statement on the high street and elsewhere. With Christmas round the corner, it’s a great opportunity to produce festive alternatives to your existing bags.

Strengthen Your Brand With Acopia

To make your brand work harder and reach more of your target audience – talk to Acopia about producing beautiful bespoke printed carriers that your customers will be proud to be seen with.

About the picture:
Acopia client Montezuma’s one colour printed bag, printed onto kraft paper with white twisted handle – photographed by Jonathan Fridlington Photography

Whether you are dispatching the latest smart phone to your customers, distributing camera lenses to your retail outlets or sending replacement aviation parts to your logistics team – on the face of it they have nothing in common, in fact they do. They are high value items as well as being incredibly fragile and sensitive to compression, drop, vibration and shock.

So does your protective packaging pass your supply chain test or do you need something a little bit more specialist?
There is an innovative range of protective packaging available specifically designed with these high value items in mind. The JoeyPack range is the truly flexible solution which you can trust to keep your goods safe through the rigors of delivery.

Thoroughly tested and receiving resounding success in the Europe, Acopia are thrilled to be able to offer this in the UK. With 5 packaging innovations in the range – there is Joey Pack solution just perfect for your needs.

The beauty of the range is that the packaging is both the internal protection as well as the shipping box – created after simple assembly. This delivers savings across a whole range of your overheads – transport, storage, productivity and time savings, additional protective packaging, the list goes on.

The range includes retention packaging with crash lock bases and quick fastening that avoids gluing and adapts perfectly around product.
Stretch packaging creates compartments where manuals, remote controls or cabling can be held securely along with the product. This can fit a wide range of components and the stretch film protects corrosion sensitive products.

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The Swift solution is the all in one retention packaging which packs around your product in 6 easy steps and is ready to ship in 10 seconds. It also has its own integral sealing and can even be recycled by the recipient!

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The Sling is the suspension packaging answer for heavy goods up to 35kg. Assembled in 4 easy steps and the product is securely ‘clamped’ in place and surrounded by a protective stretch film.

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The Safe option offers extraordinary protection against shock and vibrations. 6 easy steps and fragile circuit boards and electronics are protected in this lightweight and robust solution.

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The Special offers complete protection for laptops, plasma and LCD screens and panels, up to 50kg in weight. Drop tested to UPS standards, the Special offers incredible protection as well as reducing costs on storing and shipment.

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Why not talk to us at Acopia about selecting the best packaging solutions from the innovative Joey range for your products so you can enjoy cost reductions and peace of mind too.

The Acopia website is now LIVE!

Following our recent re-brand, we are delighted to announce that our new website is now live. It’s your chance to discover more about Acopia and our full range of services.

You may know us already for our protective packaging or for our retail consumables – in fact we offer so much more.

There’s more in store at Acopia!

No one in the industry has our experience or knowledge gained over 40 years with working with our clients on bespoke business solutions. We operate in a diverse range of sectors, servicing industry from Aviation to Healthcare to Sports & Leisure.

Service Driven

From looking after your warehousing and storage needs, to working with you on bespoke product development – our team of experts are on hand to ensure you get the very best out of your partnership with Acopia. Our specialist sales support team are your first port of call with non-stock items and special requirements.

3D Retail – Shop Fit and Fit Out

We specialise in innovative ways to display product in-store to create areas of interest and focus for shopping customers.
We have a collaborative approach and a range of display solutions that create the perfect environment to support optimal sales.

Acopia prides itself at being at the forefront when it comes to providing support, advice and materials for your shop-fit. We can project manage the whole process for you, from concept stage, to designing your store layout, supplying all the materials and project managing the fit-out.

We work with you right from the start to bring your ideas and plans to life. We take your vision and turn it into reality before a single pot of paint has been opened. We pride ourselves at being at the cutting edge in the industry by being able to present you with 3D drawings of your finished shop!

Discover more at Acopia

Consolidating a company’s supply base is one of the major factors in streamlining and reducing process costs. Being efficient when choosing suppliers for your Goods Not For Resale (GNFR) can greatly improve the bottom line.

Under a single source supply strategy, companies can work towards reducing the number of  not-for-resale commodity suppliers they need to trade with.

By consolidating purchases made to a single supply partner frees up time and provides full visibility and control over all purchases made. Some suppliers will go the extra step by building a bespoke procurement web portal, making the process even easier. At Acopia, we have just done that with Single Source and if your business has multiple outlets who all need to order stock, we can support that too with our new service MyAcopia.

Areas of GNFR focus includes packaging, retail consumables, shop fittings and display systems, janitorial supplies and cleaning products, canteen and refreshment supplies, office stationery, print and posters and work wear.

Cost savings through consolidation

A small reduction in a company’s supply base can make substantial savings in back office and hidden or ‘soft’ process costs. Few companies realise the true cost of procurement which is generally accepted to average more than £50 per transaction. Consolidating just one supplier who you order from, say twice a month, can easily deliver savings of over £1,000 per annum – an incredible saving from simply consolidating process.

Having a single place for your staff to visit for all online ordering can also improve the compliance of using preferred supplier contracts, which in turn reduces ‘maverick’ spend. This can be particularly effective for group companies, with multiple site locations.

Using a single source procurement method can also help in situations where very well meaning and conscientious staff place two individual orders with two separate suppliers to achieve a few pounds saving.  They think they’ve done a great job and have saved the company money, but unfortunately they ended up costing your business substantially more than they have saved, because they are unaware of the costs associated with processing and time spent with raising that second order.

For that reason, it is particularly important that any implementation plans are supported by and driven down from the top of the management chain – with clear instructions to users in terms of where they should buy and why!

If you would like to talk to Acopia about our full Single Source service – we would be delighted to assist. Call us on 0845 075 6111.

As the festive season gathers pace – it’s time for those final stock checks to make sure you’re ready for the busiest time of the year. The sooner businesses prepare, the sooner they are equipped and able to respond effortlessly with demand.

With the ‘next day delivery’ culture at its height – do you have the resources in place? On-line shopping and the world of e-commerce has changed the landscape of purchasing forever with the supporting shipping and packaging industries set to grow and grow.

The season is not without its challenges and it’s a time to be cost effective. There is a balance to be sought in keeping protective packaging costs low as well as ensuring precious Christmas gifts arrive on time and undamaged, keeping claims to a minimum. The last thing you want are unhappy customers at Christmas time!

 

Here are 4 quick tips to keep you smiling this Christmas

  1. Work with a packaging expert who can advise you on the best packaging solutions for your products. They will understand what it takes to get your product through the rigors of shipping, arriving unscathed using the most cost effective materials. There are time and cost savings to be had here when you work with a trusted industry expert.
  2. Huge shopping events in the run up to the festive season can see unprecedented spikes in orders. Black Friday is now very much part of British Culture and this year sees it all happening on 25th of November. Staying efficient during peak times like this is critical for both your loyal customers as well as new ones.
  3. Worst case scenario planning can keep you head and shoulders above competitors. Share with your customers your plans where you can and invite feedback. Build this into your planning and feel confident in your resulting solutions.
  4. Automate where you can – a great deal of your protective packaging and strapping processes can be automated. Again, your trusted packaging partner can advise on the very best solutions for your needs.

 

There are many machines available now that provide flexibility and optimisation of your protective packaging processes. The machines are simple and easy to use, requiring minimal training in order to master time and cost saving efficiencies.

Protecting precious cargo

You need your products to arrive in pristine condition and having your own protective packaging systems in house, you are in complete control. There is nothing more disappointing for your customer or recipient to receive damaged goods, equally packaging overkill can cause frustration so choosing the right packaging for your product needs is paramount.

Popular with Acopia Clients

Here is a quick overview on some of the most popular machine with our clients:

Air Pillow and cushioning – the Airtech Range

This versatile range comes in 3 machine sizes so you can order the correct one for your business needs.

The smaller machines, Airtech 2000 and 4000, are at home on a table top, whilst the larger 6000 is comfortable in the busiest of environments. All machines are completely programmable and are easily integrated into your packaging process. Adaptable air pressure and speeds makes this a great solution.

Makevoid_filling your own void filling

Our Ecopax Shredding systems are a great solution if your business produces a lot of waste cardboard. What better than to re-use and recycle to create your very protective packaging. Not only can you reduce costs on purchasing protective packaging, you also eliminate all your cardboard waste disposal costs as well as reducing your environmental impact – talk to us about the Ecopax range.

 

 

The Power of Paper

Available in three machine capacities, this ingeniuos range produces multi-layer void fill with all the machines controlled by a foot pedal, leaving the users hands free to pack product.

With the range increasing in capacity and speed – there is a Papertech solution for you. The machines are easy to load and with the machine producing a range of void filling finishes – this really is a versatile and cost effective alternative.

All these machines are available through Acopia and we would be delighted to provide a free demonstration. Talk to us about our full range of automated protective packing products.

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Europe is at the forefront of the green revolution as businesses recognise both the environmental, reputational and financial benefits of a greener supply chain. The research agency Global Industry Analysts estimates the worldwide market for sustainable packaging was worth more than $149 billion in 2015, and this is set to grow. Many businesses anticipated this change in the market and adapted their packaging with a focus on a greener product.

Reputation, reputation, reputation

Sustainable packaging goes beyond purely reducing the environmental impact, brands want to be seen embracing this important component of their product supply. Today’s consumers and businesses are asking more of the brands they engage with and partner with and responsible environmental choices are key in decision making and part of their customer journey to becoming a brand ambassador. With the digital arena becoming the modern day word of mouth, end user approval and recommendations of your greener packaging solutions will help to lock-in an ethical customer base who will happily talk positively about your brand.

Set the Standard

It’s also an opportunity to review your competitor’s activities and allows you to perhaps steal the edge by offering greener packaging solutions. Being recognised for your contribution to reducing impact on the environment is wonderful for your reputation and these are some areas for consideration:

  • check that all corrugated packaging contains a high level of recycled material
  • consider micro-flute board for easier printing
  • use higher proportions of recycled material in cartonboard in non-food applications
  • consider using a laminated cartonboard with some recycled content for packaging food products

Acopia can assist with ensuring you select the right packaging for your products.

Small changes – big differences

Making even small changes to your packaging can make all the difference and will allow you to promote your greener choices and show you care. From simply choosing brown paper self adhesive tape (an ecological alternative to vinyl and polypropylene) to creating your own protective packaging by recycling your cardboard waste with a shredder where considerable cost savings are to be made – there are lots of opportunities to make a difference.

Talk to us about our full range of greener solutions which have been selected from either a truly sustainable source or made using a significant proportion of recycled material, we can advise on the best choices for your business.

As many of you head into your busy season with Christmas preparation now firmly on the radar, it’s also a time to think about those clients and exceptional suppliers who you wish to thank.

Choosing the gift that will be universally welcomed can be a hard task. You can not go wrong with the traditional choices of festive foods, hampers and the celebratory tipple.

One of our clients Montezuma have recently announced their Christmas range – guaranteed to bring a smile to any recipients face. Montezuma’s brand is synonymous with luxury and what better way to show your appreciation than with a gorgeous chocolate gift. Their range this year includes Chunky chocolate snowmen, Christmas truffles, drinking chocolate and chocolate snowballs – all sure to be on wish lists nationwide. One thing all festive corporate gifts tend to have in common is that they make for delicate deliveries so ensuring your gifts arrive in pristine condition and on time is a must.

The finishing touches

Hampers, biscuits and chocolates all look wonderful in branded jute or gift bags and adds that lovely touch to your festive thank you. Keeping them looking their best needs some thought and robust outer and protective packaging is called for. Outer packaging does not have to be boring and what better time of year is there to make a splash with a festive printed design, along with your brand.

When it comes to sending a bottle of wine or champagne this needs some specialist packaging! There are choices of wooden boxes, special wine bottle carrier and lightweight mail safe boxes too.

Saying a festive ‘thank you’ does not have to cost a lot and with simple and well thought through packaging, not only will your deliveries look seasonally gorgeous – they will also arrive looking their very best.

Talk to us about managing your corporate gift packaging and dispatch – we would be delighted to be involved.

Copyright © 2018 Acopia