Our goal at Acopia has always been to look at procurement and process from our client’s side of the table and how we can establish meaningful partnerships that allow us to support their growth and return on investment. Looking to add value and constantly anticipate our customer’s needs really sets us apart. When focusing on the Charity Retail Sector, we felt that by introducing some free support would really help shops gain traction in their communities. Providing a working knowledge of Visual Merchandising could really help to transform retail spaces to encourage more footfall and purchases.
Getting it right
We are very lucky to be invited to the Hospice UK Retail Steering Group to launch the idea and gain feedback from the group to help tailor the training. It was important to us that the training was to be relevant, provide solutions – as well as being enjoyable! The idea was greeted very enthusiastically by the group and we were delighted to be able to provide a much needed service and collaborative support.
The training was held at our Head Office in sunny Bognor Regis! We had representatives from 8 Charities attend the training which examined the principles of Visual Merchandising such as how to create an impactful window, thinking about the customer journey around the store, positioning products for impulse purchases, space planning, colour blocking – and loads more! It was also a great networking opportunity as attendees were able to discuss and swap new ideas with fellow charities.
Our group were keen to explore how the basic principles could be applied to their own retail spaces and were able to take time with our trainer to discuss specific in-store challenges and look at planning their space better.
Learning into practice
The afternoon was dedicated to putting it all into practice! The group had lots fun diving into our products from our Street 76 display range and the props (all from local charities!) to create table top displays and dress mannequins. We were keen to replicate the typical products that Charities receive everyday and learn to understand how to make the most of donated product. We rounded off the day with a competition for the best dressed mannequin and display!
We had some great feedback from the day:
“Relevant content and inspirational ideas” “Great energy from the presenter” “I have learnt a lot and have some great ideas to take back to our stores”
If you like the sound of some learning more about Visual Merchandising and what benefits this could bring to your Charity retail estate – please just get in touch. We’d love to hear from you and help you to achieve more from your stores!
Call Jake Elkins on 0845 075 6111 for more information and details on our next FREE course.
When your retail space first opened – it was bright, fresh, shiny and welcoming. It stocked the latest must-have products, lovingly displayed and was the place to go – people just loved to shop with you. Now all that seems to have changed – so how can you revitalise your retail space and get your customers flooding back in? How do you know if it’s time for a retail makeover? Here’s our top 5 guide to knowing if it’s time to make a change!
How is the space layed out?
Optimising your space is a science, especially when it is at a premium. Thinking about customer flow through the space and how they can interact with your products is key. Assessing what will work, creating the correct ambience for the outlet to encourage those extra sales from casual browsing all works to maximise those opportunities. Working with an expert in customer flow and product placement can really deliver an enormous return on investment.
Is your store consistent?
What does your store say to your customers? Is your signage, for example, the same throughout or are some in colour, black and white, computer generated or even handwritten? Do you have a brand theme for all your displays? Signage, display solutions and mannequins should all work together in a polished harmonious look to support your brand.
How do customers react to your products?
Are your displays crammed full of products that don’t invite customers to interact with them? Is it all shown in the same way with nothing standing out as key product promotion areas. If it overwhelms your customers, the likelihood they will leave without purchasing. Take a step back and a fresh look at your displays – what do you see?
Does Your Store Look Past It Best?
Retail thrives on bringing customers the very latest trends. It’s all about What’s New? Just as music and clothes fade in and out of fashion – store interiors have style trends too. What looked great in 2019 might be starting to looka bit tired today. Take an honest look – is it in need of a refresh?
Are Your Sales Suffering?
Business does not need to be dire straits to benefit from a makeover, stagnant sales are the first sign something may be wrong. Strike now whilst customers are still coming through the door so they can tell like minded friends about your latest look! Show it all off on facebook and instagram and even have a grand re-opening! Incentivise it by offering a free gift for the first 10 people through the door on open day.
Working with an industry expert can really help you look at your retail space objectively and work with you to achieve a great result. Choices in colour and lighting as well as help with effective display and fittings will all pay dividends at the till! Is it time for your retail makeover?
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