We are all being asked to do more with less and taking time to review existing operations and processes is the perfect place to start. It maybe just the opportunity to apply new thinking or seek advice in simplifying and streamlining work flow and logistics in the warehouse, gaining greater control and enhanced efficiencies. So if maximising productivity, remaining competitive and creating an agile, responsive packaging operation is important to you for 2019, then being able to automate your packaging process may be the key to not only lowering costs but also a way to introduce safer and leaner working conditions.

Lean Green Clean

Increasing productivity as well as reducing costs are most certainly your key drivers but your end users and customers will also be interested in your process from an environmental aspect. Automating your process still supports you in making those necessary environmental changes in terms of the materials you use for your protective packaging. We supply a number of options for void filling which are all either recyclable by the end user or made from sustainable sources. We also supply machinery that allows you to create your own void filling from card. Whether you require automation for box erection at the start of the process or with strapping and securing prior to despatch, we have an automated solution for you.

Create Protect Secure – Automate

At Acopia – we supply machinery for every step of the process and all equipment is equally at home in a manual packaging setting or integrated as part of a fully automated process. We can identify where to make the optimal changes to your process to yield the greatest results. Experts in packaging and procedure for over 40 years, we work with many clients on process improvement and delivering greater returns on investment. Each setting is unique and the amount of automation needed is different. We don’t adopt a one size fits all approach – we analyse every aspect and suggest change where we know it will make a real difference.

If you would like to know more, please get in touch. Let us know about your current challenges, bottlenecks and headaches and we can help you to achieve effortless automation for your packing line.

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The British love affair with the high street is far from over – the relationship is just changing that’s all. Just like in all good relationships, needs and requirements change over time. In a recent survey, it was revealed that when a consumer wants to make an important purchase, two thirds would buy in-store rather than relying on buying online. So the future looks bright with over 81% of consumers stating they intended to visit the high street within the next 12 months in contrast of 60% that will do so online, providing the high street can continue to satisfy.

To keep the love affair alive, the high street needs to respond and anticipate. Remaining agile and ahead of the technology curve is one idea that could see shoppers coming back for more. 70% of shoppers want to see more in-store technology to improve the experience such as tablets, kiosks or touch screen devices. It showed that 60% of customers who used a tablet where provided went onto purchase the product they were considering – that’s a powerful conversion rate!

The survey also showed that shoppers are intolerant of queues – nothing new there – and 54% would like to see more Point Of Sale Options, especially in peak times.  The return on investment here is potentially huge with 53% of consumers stating they would pay higher prices for a better in-store experience! It’s enough to make a retail giant’s heart skip a beat!

Ian Gilmartin, Head of Retail & Wholesale at Barclays commented that “Our research reveals that the public still see the high street as an essential part of the shopping experience and as a national treasure they want to see protected”

Creating that immersive seamless experience means change. Giving shoppers an exceptional customer experience is high up on the list of wants such as more knowledgeable staff, more intuitive shop layouts and entertainment for the ‘non-shopping’ members of the family or group. It can mean taking a fresh look at the store layout, creating new spaces and using new display solutions for in-store technology hubs for example.

Acopia have been providing collaborative support for Retail for over 40 years – get in touch to find out how we can help you with new technology and innovative display solutions in-store.

 

 

 

Survey and statistics: Customer Experience Magazine – Bouncepad & Barclays

The Customer Experience is King! The in-store environment has to deliver. It’s time to rip up the rule book and start again!

With Amazon’s uncanny knack of finding and exploiting the in-store weakness and turning this into its latest killer USP that leaves emulators trailing in its wake, its latest offering must be leaving other clothes retailers stunned. Buying clothing on-line can be a tricky and expensive business. One may need to buy the same item in two different sizes to ensure a great fitting garment. The problem is the word BUY. It’s not like the fitting room in the local boutique where one can try on several garments – for free! Buying clothing on-line can see costs rack up purely to eliminate ill-fitting clothes. So what do Amazon do? They provide a service to all Prime Members where they can select a number of garments for FREE in this scenario! And there you have it – the customer pain point eradicated. The rule book re-written!

How does the high street fight back? The answer – make it personal! One such retailer has done just that. Runner Camp a sports clothing outlet has turned their retail space into an homage to fitness. It’s ALL about the in-store experience and shoppers are greeted by not only technical apparel but also a fully functioning gym! It includes a running track, interactive exercise room, showers and lockers. Consumers are encouraged to use Runner Camp from sunrise to sunset! No on-line retailer could compete with that customer experience. The bold colours and urban materials of steel and concrete are evocative of a high-end local gym. It’s perfection in both design and execution.

Retail

Retail

In one forgotten street in London – Bird Street, just off Oxford Street, a transformation has occurred! It’s the city’s first Smart Street – a shopping lane packed with environmentally friendly and cutting edge technology. It offers shoppers an immersive experience such as a pavement that generates energy as it’s walked on – this could be a snap shot of what the future of retail looks like. An area renowned for particular products, a centre of excellence and a customised experience.

Creating these highly personalised environments that fit the ambiance and products can need some work. Working with a supplier who can bring a retailer’s vision to life is key. It’s good to work with a team that can create a 3D CAD image of retail space with complementary shop fittings and furniture that can work wonders with your brand and products.

 

Acopia have over 40 years retail experience in bespoke shopfitting solutions and interior retail space design. If you want to create a personalised space for your customers – we’d love to hear from you!

 

Retail has always been a challenging business. Today, more than ever consumers want the latest and best products at the best price, matched with quality service and a quick response when they want more information. The customer is very much in control and aware of their various buying options and now have the tools to shop around and get those great deals. New apps and online stores make it easy to comparison shop on-demand.

As consumer expectations grow, retailers are playing catch-up trying to deliver that personal shopping experience. Consequently, retailers are turning to technology to customise their marketing’ looking at buying behaviour and trends and deliver relevant content. This is all based on data capture – knowing as much about your customers as possible. By collecting data at every brand touch-point, retailers are better equipped to anticipate future purchases. This could take the shape of reminding an online shopper of a pair of shoes they were considering, to relevant vouchers given at the till after payment that relates to their weekly grocery shop, encouraging the next in-store visit. These ‘hand-picked’ voucher offers shows the customer that the retailer is paying attention and keen to offer them money off of reward points for future purchasers – they key thing, it’s completely relevant to their individual purchases.

Another way to personalise the in-store experience is through beacons. Beacons can be used to improve customer service, enhance the benefits of loyalty programs and increase revenue through targeted marketing. It can also target known customers and convert passers-by to visitors. Beacons allow retailers to:

Strengthen customer loyalty: Once a beacon detects that a customer has entered a store, a retailer can retrieve information from a loyalty program database and details of previous purchases. Information from such databases can be used as a customer travels to different parts of a store. For example, if the customer has made multiple purchases in the electronics section over the past year, the store could push notices about today’s electronics specials to his or her mobile phone.

Increase revenue through customized and targeted marketing messages: A retailer could send personalised offers as a customer roams around their store. If the customer lingers near a particular merchandise display, a reminder that the items in that section are on sale could be delivered instantly to his or her mobile phone.

In today’s fast paced, on-demand world of retail – the personal touch is the one thing that stands out. From the online customer who is served content that anticipates their next purchase, to harnessing power instore and encouraging passers by to step inside – technology is here to stay and can only evolve.