Attracting customers through the door on the busy high street is more competitive than ever. With community street events, pop-ups and markets all vying for a stake in the shopper’s wallet, the power of visual merchandising becomes the retailer’s hero in the fight for footfall. When visual merchandising is done well, it creates awareness and can increase brand loyalty, but firstly – it needs to inspire and engage. The shop window needs to work harder, tell a story better and convert sales faster.

Visual merchandising for charity shops

Our goal has always been to establish meaningful partnerships that allow us to support growth and returns on investment. We felt that by providing FREE support for a sector we serve, specifically Charity Retail, would help shops in the heart of communities to gain better local traction.

Charities receiving Visual Merchandising training

Visual Merchandising Training at Acopia

Fun learning with other charities

We’ve opened our doors and invited charities to join us to learn the principles of VM such as how to make better displays with unpredictable donated stock, learn about positioning for impulse purchases, improved space planning, customer service – and loads more. It’s also a great networking opportunity to come along and share and swap ideas with other fellow charities.  For a recent workshop we hosted, we were joined by charities QEF, Naomi House, Haven House, St Christopher’s and St Wilfred’s who all put their new found talents to the test by creating some brilliant displays using stock we had sourced – all from local charity shops!

If you feel like joining us for the day to learn some new skills to take back to your shops – just get in touch using the form below, telling us a little bit more about you and your charity!

 

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Visual Merchandising is about creating an inspiration shopping experience designed to maximise sales and encourage repeat visits and purchases. As we head towards Christmas, high street shops have been creating festive Winter Wonderlands to entice customers in-store. It’s the most important time in the retail calendar so competition is fierce when it comes to attracting people through the door not only with incredible shop windows but by creating stunning in-store displays.

The famous Selfridges flagship store created their iconic Winter Wonderland this year before Halloween! More than 500 people had been working on the festive extravaganza for more than a year with 100 working continuously for 24 hours on shifts in the last 8 days. That tells you all you need to know about how important Visual Mechandising, or VD, is to retail.

The  Shop Window

Creating the perfect window display relies on selecting the right on-trend products, props, accessories, graphics, colour, lighting and music  – which all work to stimulate the senses to creating a lifestyle approach that shoppers immediately connect with. It has the greatest effect on impulse buying and influencing purchases. Window displays can immediately convey style, content and price.

Interior displays

Visual merchandising can be used to capture the attention of consumers whilst they are in the store, which are essential in the buying decision-making process. The retailer must consider the customer’s needs during this process and their shopping ‘journey’. Factors to consider include the store layout, store design, point of purchases displays, item display, assortment display and signage. When applied successfully within a store, these factors can work to anticipate the needs of the consumer and support and provide a positive in-store purchasing environment.

Bringing it all together

Shoes in shop window, VM, Visual Merchandising

Great products need great displays – from mannequins that are on-brand with a chosen look or feel – to scaffolding style display systems that scream urban and modernity – there is so much to choose from to engage with the right demographic for a particular brand.

If you want to know more about how to make the most of your products in order to maximise sales – talk to our Fitout team members about creating that all important atmosphere in-store which is bang on trend for your brand!

 

 

 

Selfridges escalator image credit: Susan@dulynotedagain