How to prepare your online business for Q4 2021 during a cardboard packaging shortage
We’re finding many e-commerce retailers are still struggling with the current situation on packaging supplies and looking for solutions due to the ongoing cardboard shortage, especially those concerned about the all-important Q4. There will be no surprises in that Christmas 2021 is expected to see more people shopping online which in turn puts increasing pressure on raw materials with manufacturers already struggling to keep up with cardboard box and paper packaging supply. You can read our guide to the facts behind the cardboard crisis here.
The ‘golden quarter’ at the end of every year is traditionally retail’s opportunity for recovery and growth but it all becomes a little bit difficult if you have a big online presence or are purely eCommerce – and you have no cardboard boxes to ship your stock out in!
So what steps can you take right now to make sure you’re able to maximise your sales this Christmas by having all your packaging ready to go?
5 ways to overcome the cardboard shortage
- Talk to your packaging supplier.
Discuss your forecasts with them as soon as possible to ascertain whether they have what you need right now as well as evaluating their confidence in getting new supplies over the next few months. Also, understand how they see pricing panning out for you.
- If you know what you need – order now if you can!
Yes, it may be 4-5 months before you require it, but by working closely with a supplier that can hold your stock for you for free for example, which you can call off as and when you need it is a great solution. You’ll also get the benefit of better pricing due to placing larger orders. In this way, you won’t run out of stock or be deluged with 6 months of supply to store! This approach guarantees to get your important Q4 sales out the door.
- Don’t be tempted by single-use plastic alternatives.
Consumers will punish brands who talk about ethical packaging being part of their core values and goals and then switch to plastic due to the situation. Again, the answer is to find a supplier willing to work with you to achieve your packaging ambitions and if absolutely has to be plastic, be sure to make it clear to your customers about its recycled content and ongoing recyclability, such as these polybags.
- Get prices locked in!
Finding and working with a supplier with a plentiful supply of eco-friendly eCommerce stock right now will undoubtedly be your best bet! If they have done their own due diligence with their paper mills and their own suppliers etc, they will no doubt have been hard at work on securing stock and resolving supply solutions for some time now, as we have. They should be able to offer you a good range with workable pricing, successfully navigating around the price hikes.
- Be open to something new!
Perhaps the cardboard shortage means it’s a time to re-look at your existing packaging, how it works with your products and the feedback from your customers. Is there room for improvement? Try different solutions and discover innovative products that are really pushing eco-friendly boundaries. One such product is an eco-friendly void fill really maximising its green credentials. It’s called Zigglefil Kraft Eco and is probably the most eco-friendly void fill on the market today. Created as a manufacturing by-product of another very popular eco-friendly protective wrapping product called Snusghell, Zigglefil is delivered in reusable, recyclable cartons and sealed with paper tape. It doesn’t get much greener than that!
Beating the cardboard shortage together
We had the benefit of launching NEST, our new eco-friendly eCommerce packaging range last year which meant that we were sourcing and securing stock long before this current situation really took hold. Consequently, we have good supplies for cardboard boxes, mailers, wrapping and presentation products, void fill, paper tape as well as new paper document wallets. You can shop our IN STOCK NEST range here
The beauty of the NEST range means you’re able to send a 100% eco-friendly parcel to your customer – both inside and out! This means the whole range is made from recyclable materials and is completely recyclable. Many products in the range are FSC accredited too. You can find out more about FSC products here.
If you have any queries on what eco-friendly products will work best for your product range, we’re here to help. We also offer free warehousing as well as direct to store delivery. Just pop us a message using the form below and we’ll get in touch. And if you’d like a sample of any of the range, we’re more than happy to send some for you to see and try.