If you’re starting a new ecommerce business, packaging needs to be seen as an extension of the product you are selling. The process of simply delivering the product to the customer is not really enough anymore. At this time of intense competition and high customer expectation – businesses are striving to find new ways to stand out from the crowd and satisfy demanding end users.
Packaging has now become an integral part of the whole purchasing experience, and getting it right can be harder than it sounds.
Are you meeting your customers’ packaging expectations?
With ecommerce, there is no physical ‘shop’ in which customers can browse and pick their goods.In fact, their first physical interaction they will have with your company is when they receive the products. The packaging is the first thing your customers will see and touch – so first impressions count!
Your aim is to give your customers an enjoyable and memorable ‘unboxing experience’. This cannot be achieved by shipping goods in plain containers and drab boxes. It is crucial to put some creative thought into how the goods are sent out – even just a little splash of colour can go a long way.
Are you choosing the right kind of packaging for your products?
While presentation is essential-the goods need to arrive in the condition intended.Choosing the right type of packaging for the items you are sending to your customers is critical. Bubble wrap, for example, is ideal for fragile items such as glass, whereas shrink wrap can be used on CDs and DVDs. Wrappable packaging is also used when vacuum-packing goods. Depending on your product – postal boxes and tubes can also provide superb protective solutions.
Can the customer easily return items?
Returnable packaging can be adapted to include tear strips and adhesive strips to enable customers to return unwanted items. When the goods are received by the customer, the box is opened using the tear strip. If the customer wishes to return the goods, the adhesive strip (underneath the tear strip) can be used for repackaging. Making items easier to return and having a hassle-free returns solution keeps customers ordering!
For help in getting your packaging right and keeping things simple for your customer, talk to the team at Acopia who can help improve your processes and save you valuable time and money.