The way we buy things is changing. The increasing trend of online shopping has altered the retail landscape forever. Many retailers are looking for ways to continue to engage with their customers in their bricks and mortar set-ups (local store offers, click and collect facilities) whilst supporting the convenience of internet shopping with their online counterpart. The multi-channel approach is now a must.
Whether customers elect to shop online and collect in store of have their purchases delivered home, there is one thing they will have in common -packaging! As always, packaging’s most important role is protection. However, packaging performs lots of other roles including carrying information, marketing the product, enabling handling, storage and use of goods. Consumers assume that goods and food will reach them undamaged and in perfect condition. The fact that packaging has helped ensure this is not always obvious. Consumers only tend to notice protective packaging once something has gone wrong!
Effective packaging = Environmental Sustainability
Companies that continually monitor their use of packaging can achieve savings, make supply chains more sustainable and reduce environmental impacts. Companies that can demonstrate attention to environmental factors with their customers will stand them in good stead as recycling and responsible use of resources is very much in sharp focus. There are many things that can be easily implemented that can have an immediate impact on cost and benefits to the environment.
– Can the retail pack be simplified for home delivery?
– Are there alternative delivery systems or packaging options that reduce impacts and costs?
– Is there a place of re-usable packaging
– Can the outer dimensions be improved to improve pallet fill?
– Are the materials being used certified as ‘sustainable’
– Is the packaging designed according to good practice for recycling?
Reassessing your current processes and practices or asking an industry expert for a packaging review can pay dividends. At Acopia, we can provide a complete assessment of your supply chain to understand where cost savings and efficiencies can be made.
Speak to the team today and request your FREE packaging review.