The arrival of Autumn brings with it the signal that retailers should be well on the way to preparing for the busiest quarter of the year. With the next day and even same day delivery culture driving the pace, retailers will be ensuring they have the resources in place to meet demand. The next 3 months are critical as it provides the best opportunity to make a huge impact on sales with Black Friday, Cyber Monday and the run up to Christmas just around the corner.
2018 made for challenging trading conditions on the high street as online sales continue to take the lead. A staggering 87% of retail purchases have been made online so far this year (grocery shopping not included). This is an increase of over 9% growth from 2017. Royal Mail attribute this increase to consumers consistently pursuing value for money – i.e the cheapest price for the product they want. Retailers need to ensure they are agile enough to respond to this ever changing landscape and buying behaviour and ready to meet demand. So the question is – are you peak season ready? Are you aligned to seize opportunities and make the most of the final quarter in 2018?
Get Peak Season Ready!
One challenge at this time of year for retailers supporting an omni-channel approach amid the rush to get orders out, is ensuring the protective packaging strategy is in place. Keeping customer returns due to damaged deliveries to a minimum during this window of opportunity is crucial. Getting this wrong results in an impact on resource across the whole logistics operation resulting in re-processing and increased despatch costs when goods have to be replaced. Tying up staff at this this busy time of year with additional and needless processing can also have a knock on effect on other existing orders, resulting in potentially late deliveries.
Whether the operation involves a click and collect service in-store or direct delivery – the logistical costs pale into insignificance compared to the cost of reputational and brand damage with disappointed customers.
Things to think about right now!
- Work with a packaging expert who can advise you on the best packaging solutions for your products. They will understand what it takes to get your product through the rigors of shipping, arriving unscathed using the most cost effective materials. There are time and cost savings to be had here when you work with a trusted industry expert.
- Worst case scenario planning can keep you head and shoulders above competitors. Share with your customers your plans where you can and invite feedback. Build this into your planning and feel confident in your resulting solutions.
- Automate where you can – a great deal of your protective packaging and strapping processes can be automated, allowing you to choose from various eco – friendly options. Any part of the packing process can be automated, allowing you to free up valuable resource. Again, your trusted packaging partner can advise on the very best solutions for your needs.
If you need support in ensuring your products arrive in pristine condition, get in touch with our friendly team who can offer a free and no obligation review so you can get the very best returns this festive season!