With Valentine’s Day behind us now as we move from February to March, the next thing Retail will be gearing up for is Mother’s Day. This year, it will falls on Sunday 11th March. Last year, the UK spent a whopping £1.4 billion on Mother’s Day gifts so it’s big business. On average we will spend over £58 each on gifts, cards and flowers. It does not stop there with purchases of over £465 million expected on on health and beauty products and £65 million on chocolates. Overall 60% of Brits will spend money celebrating Mother’s Day.
It’s a huge opportunity for Retailers to secure revenue after a challenging start to the year. With an estimated £260 million being spent in the UK this year in just the 4 days prior to Mothering Sunday, are you ready for the demand?
How retailers can make the most of Mother’s Day
According to research from retail and shopper marketing agency Savvy, Mother’s Day offers retailers a great opportunity to inspire shoppers and increase sales, and many purchases will be last minute to retailers should expect a late surge in shoppers:
– 28% of shoppers said they tend to trade up to buy more expensive food and drinks on the day
– 37% of shoppers want ideas for presents – and to be inspired
– 27% of shoopers thought dedicated aisles just for Mother’s Day purchases would be helpful
Morrisons supermarket introduce Mums-only check outs.
Morrisons discovered that 37% of Mums visit a supermarket on Mother’s Day to do their weekly shop – so these Mother’s Day friendly lanes across their 491 stores will make the whole experience so much nicer. Each Mum will also receive a pink Gerbera flower as a thank you for shopping with them – what a brilliant way for a retailer to engage with their loyal customers and create new ones too!
Get ready for the rush!
For e-commerce, it’s a necessity to manage your packaging levels to ensure smooth despatch. Here are 4 tips to keep you and your customer smiling this Mother’s Day
- Work with a packaging expert who can advise you on the best packaging solutions for your products. They will understand what it takes to get your product through the rigors of shipping, arriving unscathed using the most cost effective materials. There are time and cost savings to be had here when you work with a trusted industry expert.
- Huge shopping events such as Mother’s Day can see unprecedented spikes in orders. Staying efficient during peak times like this is critical for both your loyal customers as well as new ones.
- Worst case scenario planning can keep you head and shoulders above competitors. Share with your customers your plans where you can and invite feedback. Build this into your planning and feel confident in your resulting solutions.
- Automate where you can – a great deal of your protective packaging and strapping processes can be automated. Again, your trusted packaging partner can advise on the very best solutions for your needs.
For support and advice on all your packaging and warehousing needs, speak to the team at Acopia.