To keep bricks and mortar retail relevant today – it requires tenacity and ingenuity as consumers shopping habits change and evolve.
The younger generation might be seeking to spend less time shopping on the high street, choosing to spend their money on enjoying their money on life experiences, travel and easy on-line purchases – so attracting their attention is crucial when it comes to locking them into your brand.
So how to go about it?
1. Become an expert.
There’s nothing more powerful than someone who knows their stuff. Become the resident expert on your subject matter and customers will flock to you for advice. Make your retail environment one that showcases your superior expertise and differentiates you from your competitors. Suddenly, you become a retail destination because shoppers need you.
2. Create an in store experience
Physical retail stores can no longer exist just to display products for sale. Instead, think about the space as a showroom full of experiences that will draw customers in to get to know your brand better. Make them understand your brand better than they’d ever be able to do online.It’s not about selling products, it’s about experiencing the brand. Surround your products in an experience that they’ll remember and share. Do think about every aspect of the product presentation – it’s key in supporting your brand. How your customers engage with your products in your retail space is crucial for your brand theatre.
3. Let etail help your retail.
Gone are the days when brick-and-mortar stores can stand alone. Make sure you have an e-commerce component to your offering, and make sure it lives in harmony with your physical presence. Link the two to get your customers to redeem vouchers from the website instore, for example so each aspect mutually supports itself.
If you would like to know more about making the most of your retail space, why not get in touch with the team at Acopia for an informal chat with our Fit-Out team and find out more about our 3D Design Experience.