Letterbox friendly boxes are opening up new doors for online retailers
Consumer habits and lifestyles are always changing, and retailers need to recognise and react to these changes, none more so than online retailers. As we return to work post-Covid, we no longer have the luxury of being at home to receive our deliveries. We’ve got used to seeing our delivery drivers on a weekly basis over the last 18 months or so and now we are faced with making choices again about our ‘safe-places’ and with it, the prospect of missing and lost parcels. So what’s the answer? How can we all be ‘in’ when in fact we’re actually out?
Hassle-free deliveries with letterbox friendly mailers
We have all grown accustomed to the convenience of online shopping, even more so recently when we didn’t need to worry about being out and missing deliveries. This was also good news for retailers who didn’t have to deal with so many failed shipments and lost parcels. The combination of the cardboard shortage we saw as a result of Brexit and Covid, as well as cardboard price hikes, lead many retailers to look at different ways of shipping to ensure they had ample supply as well as keeping costs to a minimum. It provided an opportunity for some to re-think their despatch methods.
Low-cost shipping is obviously extremely attractive to retailers and being able to optimise boxes and cartons for Royal Mail postal sizes is a huge gain, making the most of every possible margin. And who wouldn’t want to send a parcel for the same cost as sending a large letter!
One such example is our eco-friendly letterbox friendly boxes. We have seen these grow in popularity and they are equally at home with a high-end retail piece or something simple such as books, prints and frames. This is a great budget packaging solution that looks anything but budget. And as the festive season will be upon us too, this is a perfect way to ship for less.
Purchase and shipping costs for letterbox friendly boxes
There’s more good news with our NEST letterbox friendly mailers. They can be purchased in small pack quantities of just 50 units with pricing starts at just 13p each. And with Royal Mail shipping prices starting at just £2.36, this really is a very cost-effective shipping solution that’s guaranteed to reach its destination every time – your entire shipping and packaging costs for just £2.49!
Not only that, box assembly times are literally a matter of seconds so there are time-saving opportunities here too.
How letterbox friendly mailers can deliver growth
Subscription-based online retailers have been quick to understand the value of this low-cost way to way to ship. From mini hampers to wine and gin, to ‘flat-packed’ flowers and plants – letterbox compatible mailers are taking over. The online subscription-based model is now believed to be worth £1 billion with more of a quarter of UK shoppers signed up to one.
It’s a perfect way for new start-ups as well as established brands to lock in customer loyalty with super low running costs.
Bloom & Wild are probably one of the most recognised brands that come to mind when thinking of this type of home delivery. In fact, they state they are the inventors of letterbox flowers. Since 2013, they have delivered to over 2 million customers, straight through the letterbox! Their business model was built entirely around one item of packaging – letterbox friendly mailers.
And when it comes to the customer experience, you can really go to town with the benefit of being able to keep costs low. Sending products made to measure for a letterbox mailer means void filling becomes easy and cost-effective as not no much is required. Team up your eco-friendly outer packaging with innovative and sustainable protective packaging such as Tesselwrap and Zigglefil which deliver a really special unboxing experience. Don’t forget tissue paper which always looks sumptuous and sophisticated. You can see more from our NEST range here.
Whether you’re a start-up, established brand or looking for a more cost-effective way of shipping, letterbox friendly mailers really can open those doors for eCommerce growth. If you’d like to find out how you can take advantage of this exciting and growing area of e-commerce, please get in touch below, we’d love to know all about it!