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Use colour envelopes – colour always has instant impact. It’s not used enough and your envelope is much more likely to be opened because it will look unique. With many coloured envelopes as standard now, it shouldn’t increase your mailing costs.

Use larger format mailings – if you take a look at our postal guide, you will see you can make real impact with a mailing opportunity which is 35.3 x 25 cm in size. It also has a 2.5 cm depth allowance so you can really make the most of your mailing.

Add an enticing tagline or your logo to make the most of personalisation! It’s a fantastic opportunity to amplify your brand and whether it’s for a direct mail piece or if you are sending product to a customer – it really enhances the whole brand experience.