As high street retailers begin to report on their post Christmas sales, it certainly seems that the festive season bought no holiday cheer. Big brands such as Next, Primark, Debenhams and Marks & Spencer have all reported losses. Consumers decided to change their purchase habits and preferred to stay at home and shop online instead with the high street suffering its quietest December since 1998.
With the rise of Black Friday in UK culture now, this has further disrupted the traditional Christmas high street environment with savvy consumers using this opporunity to purchase at a guaranteed bargain. Online retailers with no overheads can use this time to market aggressively, further compounding the problems on the high street.
With high street retailers not being able to compete on price, the customer experience in-store has become critical. This is something online retailers can not match and creating a positive and welcoming environment is key. Customer service is an area that bricks and motar shops can really excel in. That personal touch can not be recreated online – it’s a winner and keeps customers coming back.
Making the shopping environment itself is what customers enjoy and making this as special as possible is key. The look, feel and layout plays a huge role in the decision making process as to whether to shop online or visit the high street. Making the most of products, attractive displays and efficient layouts can make all the difference.
Creating standout on the high street has never been more important. Working with and making the most of space is critical. Creating areas of product focus to highlight key stock for browsing customers is a great way to encourage unplanned purchases.
Its always a good idea to work with a company who specialise in creating bespoke shopping environments. At Acopia, we have many years of experience working with and supporting outlets on the high street. We listen to the customer needs and requirements and we then create bespoke 3D CAD drawings so the customer can see their newly designed store before the build. Our clients love this approach as it is often hard to visualise the end result. We look at the space and consider customer flow, this is so important as it influences customer behaviour and ultimately more sales. We can choose the best spots to place merchandise and work towards creating the right ambiance. We also project manage the complete transformation and co-ordinate all the utilities, as well as supplying all the shop fittings.
If you would like to know more about our shopfittings and fit-out services – call the team on 0845 075 6111 to find out how we can make more of your business.