Infrastructure, Education and Citizenship
The UK economy could be transformed but it needs to be embraced at every level of business and society. By relooking at how we design products, how we make them, how we sell them, how we transport and deliver items to consumers and by supporting consumers to recycle afterwards – we can work towards a world with less waste.
By encouraging consumers to do less consuming and by taking ownership of their purchasing to become citizens, we can make real change. It comes down to the humble wheelie bin outside everyone’s home. The infrastructure needs to be in place to collect waste for reuse rather than waste export. Brands and packaging engineers need to design with the end in mind, to enable citizens to recycle and re-purpose packaging to place it back correctly into the Circular Economy. That’s the vision that will deliver net zero emissions by 2050.