Why customers prefer cardboard packaging

Why customers prefer cardboard packaging

Loved by consumers as well as industry – the humble cardboard box still delivers! British online shoppers have a continuing love affair with cardboard and prefer to see their purchases being delivered in the much favoured corrugated cardboard box rather than polystyrene. Why? It is believed that cardboard offers better protection and is the easiest material to recycle according to research by the Confederation of Paper Industries (CPI).

Corrugated packaging is certainly going through something of a renascence with new data showing it to be the material of choice for food packaging on both a hygiene and protection level and the confirmation that it continues to deliver in cost, flexibility and recycling.
Corrugated cardboard is the packing material of choice for many brands and industries. Its high-tech construction ensures the material can carry a wide range of weights, protects against moisture and provides sustainable packaging solutions. Furthermore, corrugated cardboard is highly customizable and very cost-effective. As well as being flame resistant, it makes a great surface for bespoke printing.

In a recent survey, out of 2030 respondents, 40% thought that cardboard offered the best solution for their purchases to reach them in pristine condition. A whopping 85% of respondents also confirmed that agreed that cardboard was by far the easiest to recycle.

CPI’s Director Of Packaging Affairs Andy Barnetson stated “This latest survey indicating that consumers rate cardboard as the best protection for goods in transit is a really good result for the Corrugated Industry.  It’s another poll that suggests cardboard packaging improves customer satisfaction with their purchases. I’m not surprised at the level of consumer support for ease of recycling. Awareness of the benefits of recycling cardboard is generally on the increase”

Consumers are demanding more from their online purchases, it not just about the product – it’s also about what the product arrives in. At Acopia, we specialise in ensuring packaging works for the consumer as well as the bottom line. Talk to us today for an informal chat to find out more about what we can do for your business.

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